Many leaders in tennis are fully aware how it must adapt and thrive in an ever-competitive sports market.<\/p>\n
Seeing other sports show a more human side to their athletes – with Formula 1 documentary Drive To Survive regularly heralded as the gold standard – has forced tennis to think more creatively.<\/p>\n
Netflix’s documentary series Break Point did not engage fans in the same way, but providing behind-the-scenes content at tournaments feels like an easy win to deepen connections with fans.<\/p>\n
When the Australian Open became the first major to bring cameras into player areas in 2019, Djokovic described it as ‘Big Brother’.<\/p>\n
The reality television show has continued to grow – potentially, now, to tipping point.<\/p>\n
It might be scaled back, given the frustrations of the players, but it will not disappear. Tennis needs the eyeballs.<\/p>\n
The US Open has followed suit in recent years – unsurprising given the access-all-areas demands of the American audience across the NBA, MLB and NFL.<\/p>\n
Providing fans with deep insight of locker room culture, and what it really takes to be among the world’s best, is more crucial than ever.<\/p>\n
Wimbledon and the French Open, known for upholding more traditional values, have so far resisted. But for how long? <\/p>\n","protected":false},"excerpt":{"rendered":"Many leaders in tennis are fully aware how it must adapt and thrive in an ever-competitive sports market.…\n","protected":false},"author":2,"featured_media":268160,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[42,43,40,38,41,39],"class_list":{"0":"post-268159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"tag-headlines","9":"tag-news","10":"tag-top-news","11":"tag-top-stories","12":"tag-topnews","13":"tag-topstories"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/268159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=268159"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/268159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/268160"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=268159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=268159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=268159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}