{"id":268863,"date":"2026-01-28T19:33:10","date_gmt":"2026-01-28T19:33:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/268863\/"},"modified":"2026-01-28T19:33:10","modified_gmt":"2026-01-28T19:33:10","slug":"creatine-collagen-iron-and-probiotic-npd-put-women-center-stage","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/268863\/","title":{"rendered":"Creatine, collagen, iron and probiotic NPD put women center stage"},"content":{"rendered":"

Girl power: Beauty brand enters creatine contest\"InnerScreenshot (Curated Beauty)<\/p>\n

Tapping into the broadening audience of creatine curious shoppers<\/a>, beauty and wellness startup Curated Beauty<\/a> has launched a pure creatine powder targeting \u2018busy women\u2019. <\/p>\n

The product works to highlight creatine\u2019s specific health benefits for women<\/a>, and fill the white space for creatine aimed at this audience.<\/p>\n

Focusing on benefits for everyday energy, mental clarity, strength and resilience, \u2018Inner Power\u2019 reframes creatine as a daily wellness essential, not a performance supplement. <\/p>\n

It uses 99.9% pure creatine monohydrate which is ultra-fine, micronized to a 200-mesh particle size, for easier blending and digestion and \u2018optimal absorption\u2019. <\/p>\n

The brand markets the product on its website as suitable for \u201cwomen focused on strength and muscle health, brain and bone health, energy and recovery\u201d. <\/p>\n

Vitabiotics cultures confidence with triple pack\"VitabioticsVitabiotics Pregnacare Max + Live Cultures (Vitabiotics)<\/p>\n

Leading UK supplements brand Vitabiotics has introduced Pregnacare Max + Live Cultures, calling it the brand\u2019s \u201cmost comprehensive supplement yet\u201d.<\/p>\n

The formula combines 21 billion live cultures with 25 essential vitamins and minerals through a \u2018triple pack formula\u2019, including a multivitamin tablet, omega-3 capsule and a live cultures capsule. <\/p>\n

Bacterial strains in the live cultures capsule include: Lab4B, Lactobacillus rhamnosus GG and Lactobacillus rhamnosus HN001 (HOWARU), plus 660 mg of calcium.<\/p>\n

\u201cEating a varied diet during pregnancy helps provide most essential nutrients,\u201d said Melissa Cohen, head of nutrition at Vitabiotics. \u201cHowever, UK health guidance recommends that pregnant women take 400 \u00b5g folic acid daily until the 12th week and 10 \u00b5g vitamin D throughout pregnancy to support maternal and fetal health. <\/p>\n

\u201cThese supplements help safeguard nutritional needs during this important time. For those looking for added support during their pregnancy, Pregnacare Max + Live Cultures has been carefully formulated to safeguard nutritional requirements throughout pregnancy, whilst also offering additional vitamin, minerals and live cultures for mums to be.\u201d<\/p>\n

Pura Collagen rides GLP\u20111 tsunami<\/p>\n

Science-led supplement brand Pura Collagen has released two new lines, Pura Digest and GLPure+, one designed to support digestive health and the other to provide a natural alternative to GLP-1 medications.<\/p>\n

Each serving of GLPure+ powder contains 5,000 mg of Nextida GC, a patented collagen peptide from Rousselot clinically backed to stimulate the body\u2019s natural GLP-1 hormone response<\/a> and reduce post-meal glucose spikes by up to 43%.<\/p>\n

The hero ingredient is paired with a metabolism supporting formulation including chromium for macronutrient metabolism<\/a> and blood glucose control<\/a>, vitamin C to support reduced fatigue and natural collagen formation<\/a> and zinc, which is linked to carbohydrate metabolism and overall metabolic function<\/a>.<\/p>\n

Jennifer Mo, founder of Pura Collagen, said her interest in developing a product specifically addressing the GLP-1 trend responded to both customer feedback and newly published research. <\/p>\n

\u201cThere was a tsunami wave of these GLP-1 medications last year, and whenever I see a medication in high demand, I tend to think about whether there\u2019s a non-pharmaceutical alternative with clinical backing,\u201d she told NutraIngredients. <\/p>\n

\"JenniferJennifer Mo, founder of Pura Collagen. (\u00a9Pura Collagen)<\/p>\n

Meanwhile, Pura Digest offers a solution to bloating, irregularity and digestive discomfort. <\/p>\n

The product blends 5 grams of hydrolyzed collagen peptides which have been clinically backed to strengthen the gut lining and help combat leaky gut syndrome<\/a>. These are formulated alongside 5.5 grams of Biotis GOS to support microbiota balance<\/a>, enhance beneficial bacteria and promote healthy bowel, calcium to contribute to the normal function of digestive enzymes and vitamin C to support immune function and natural collagen production.<\/p>\n

Grab a straw; Bol goes bananas <\/p>\n

BOL has expanded its nutritionally complete RTD Power Shakes range with Banana and Strawberry SKUs. <\/p>\n

The brand says the extensions comes amid rapid growth in the smart food category, with RTD nutritionally complete meals increasingly used as a breakfast and meal-replacement option by time-pressed shoppers. <\/p>\n

BOL is seeking to differentiate Power Shakes within the segment by using wholefood ingredients rather than powdered formulations and additives.<\/p>\n

\"BolBol new flavours (Bol)<\/p>\n

Power Shakes are positioned as a nutritionally complete meal in a bottle, delivering over 25 g of protein, 9 g of fiber and 26 vitamins and minerals, as well as being naturally low sugar free from artificial sweeteners, preservatives, gums or emulsifiers.<\/p>\n

The Banana Power Shake is made with real banana, dates and almond butter, while the strawberry recipe combines strawberries, oats and vanilla<\/p>\n

\u201cOur shoppers have been asking for more fruit-first flavors, with breakfast being a key consumption occasion,\u201d said Toni Ehrnreich, head of brand & marketing at BOL. \u201cThese launches allow us to bring more familiar flavor cues into the Power Shakes range while staying true to our wholefood approach.\u201d<\/p>\n

According to IRI data, the smart food category grew 71.2% year on year in 2025, while BOL Power Shakes are growing 54.2% YoY (IRI Total Outlets, 12 w\/e 12 July 2025). <\/p>\n

Zooki calls cocktail hour<\/p>\n

UK liposomal liquid supplement brand Zooki launched a limited edition \u2018Spicy Marg\u2019-flavored collagen SKU. <\/p>\n

Commenting on the launch on LinkedIn, the brand\u2019s founder Marcus Mollinga said the unusual flavor was a bold move, but he wanted to lean into the unique selling proposition of his brand\u2014consumer experience. <\/p>\n

\u201cA big part of our DNA as a brand is around the experience \u2014the tastes, the textures, the different ways people use our products\u2014worlds apart from how people traditionally have taken supplements which over the years have been more medicinal,” he posted.<\/p>\n

He noted that limited edition flavors can be a great strategy to keep existing customers engaged while enticing new customers, but he wondered if a spicy margarita flavour might be a step too far.<\/p>\n

\u201cTime will tell if it\u2019s a winning strategy, but we\u2019re going to roll the dice and keep pushing in this direction,\u201d he wrote. \u201cNew limited-edition flavors are on the way.\u201d<\/p>\n

Got collagen? Infused milk enters Spanish market<\/p>\n

Global nutrition firms Bioiberica and Lactalis have partnered to deliver the first collagen infused milk drink to the Spanish market. <\/p>\n

Available in supermarkets and specialist stores throughout the country, the Puleva Vita Calcio Col\u00e1geno drink contains Bioiberica\u2019s Collavant n2, scientifically validated for joint health.<\/a><\/p>\n

\"PulevaPuleva Vita Calcio Col\u00e1geno (Lactalis)<\/p>\n

\u201cThe launch of Puleva Vita Calcio Col\u00e1geno is both a success story in itself, and a positive sign for future innovations,\u201d said Antonio Vendrell, marketing director at Bioiberica.<\/p>\n

\u201cIts development demonstrates the successful application of Collavant n2 in a mainstream consumer beverage, highlighting our capacity to infuse our high-quality bioactive ingredients across diverse consumer segments. The release also reinforces our position in the functional food space, which we are dedicated to strengthening through continuous innovation and strategic partnerships.\u201d<\/p>\n

According to IMARC Group\u2019s market analysis<\/a>, the global collagen ingredients market is expected to grow from about US$10.6 billion in 2024 to US$17.7 billion by 2033 at a 5.56% CAGR. Lactalis<\/a> noted that collagen consumption in Spain has grown significantly, with more than 500 new collagen products launched between 2022 and 2024. <\/p>\n

Strong yet gentle iron drops<\/p>\n

BlueIron has revealed new High Strength Drops, delivering 20 mg of iron per daily dose (142% of the Recommended Dietary Intake).<\/p>\n

\"BlueMax Strength Blue Iron Drops (BlueIron)<\/p>\n

Available in a liquid pipette for flexible dosing, the blueberry flavor drops also include vitamin C, which contributes to increased iron absorption. <\/p>\n

The brand notes iron deficiency anemia remains one of the most common nutritional deficiencies globally, with women particularly vulnerable due to factors such as menstruation, pregnancy and dietary choices. <\/p>\n

The formulation uses a patented micro-encapsulated ferric (Fe\u00b3\u207a) iron, designed to release iron in the more alkaline environment of the intestine. This targeted release approach is intended to support tolerability and be gentle on the stomach, helping to reduce the digestive discomfort sometimes associated with conventional iron supplements.<\/p>\n

Collagen philosophy<\/p>\n

Swedish beauty and personal care marketing firm Oriflame<\/a> has launched a Wellosophy Beauty Collagen Complex, a raspberry-flavored powder supplement containing Verisol collagen peptides. <\/p>\n

\"Wellosophy\"Wellosophy Beauty Collagen Complex (Wellosophy)<\/p>\n

Designed to support healthy skin, hair and nails from within, the complex also contains hyaluronic acid, vitamin C and zinc, to work in synergy to support skin, hair and nails. <\/p>\n

\u201cWith Beauty Collagen Complex, we wanted to create a product that fits naturally into the moments people already enjoy,\u201d said Veronica Ek, Global Marketing Manager Wellness at Oriflame, \u201cIt\u2019s a modern beauty essential designed to help nourish skin from within and support a radiant, healthy-looking glow.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Girl power: Beauty brand enters creatine contestScreenshot (Curated Beauty) Tapping into the broadening audience of creatine curious shoppers,…\n","protected":false},"author":2,"featured_media":268864,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[103,61,60,131991,446,131992],"class_list":{"0":"post-268863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-ie","10":"tag-ireland","11":"tag-microflora","12":"tag-nutrition","13":"tag-oatflake"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/268863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=268863"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/268863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/268864"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=268863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=268863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=268863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}