{"id":270148,"date":"2026-01-29T12:59:12","date_gmt":"2026-01-29T12:59:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/270148\/"},"modified":"2026-01-29T12:59:12","modified_gmt":"2026-01-29T12:59:12","slug":"tell-me-why-demand-for-supplements-and-functional-foods-is-rising","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/270148\/","title":{"rendered":"Tell Me Why demand for supplements and functional foods is rising"},"content":{"rendered":"<p>In this episode of Tell Me Why, Sid Das, Founder of <a href=\"https:\/\/uae.bspokewellness.com\/\" rel=\"nofollow noopener\" target=\"_blank\">B\u2019spoke Therapeutics<\/a>, delves into the question that is increasingly shaping global health conversations: why are supplements and functional foods no longer niche, but mainstream?<\/p>\n<p>For Das, the shift reflects a deeper change in how people understand health itself. \u201cAI has become the language of healthcare,\u201d he says, arguing that modern tools now make it possible to move away from reactive, hospital-led \u201csick care\u201d towards prevention that is predictive, precise and personalised. In a world of rising metabolic disorders, lifestyle diseases and burnout, consumers are no longer waiting to fall ill before acting.<\/p>\n<p>Das believes today\u2019s generation has \u201cinherited the worst of both worlds\u201d \u2014 poorer diets and more sedentary lifestyles than previous generations, combined with unprecedented stress and longevity expectations. At the same time, technology offers an opportunity never seen before. \u201cWe have a real chance of exactly determining what is required for you to lead the healthiest lives ever in the history of mankind,\u201d he says.<\/p>\n<p>At the heart of <a href=\"https:\/\/uae.bspokewellness.com\/collections\/all?filter.p.m.custom.product_categories_new=gid%3A%2F%2Fshopify%2FMetaobject%2F83162464408&amp;filter.v.price.gte=&amp;filter.v.price.lte=&amp;filter.v.price.gte=&amp;filter.v.price.lte=&amp;sort_by=title-ascending\" rel=\"nofollow noopener\" target=\"_blank\">B\u2019spoke\u2019s approach<\/a> is data. Users upload detailed blood reports, which are analysed by AI models trained on hundreds of thousands of individuals. From there, the platform recommends tailored diets, supplements and lifestyle changes, supported by human dietitians. The aim is not generic wellness, but individual optimisation, from nutrient absorption and timing to gut health and metabolic balance.<\/p>\n<p>Das explains that functional foods are part of this evolution. Designed for fast-paced modern lifestyles, they are engineered to work with the body rather than against it by supporting gut health, stabilising blood sugar and reducing long-term disease risk.<\/p>\n<p>\u201cFood is medication,\u201d Das says, a bold statement, but one that captures why demand is rising. As awareness grows, supplements and functional foods are no longer seen as shortcuts, but as tools in a broader, personalised approach to living healthier, longer lives.<\/p>\n","protected":false},"excerpt":{"rendered":"In this episode of Tell Me Why, Sid Das, Founder of B\u2019spoke Therapeutics, delves into the question that&hellip;\n","protected":false},"author":2,"featured_media":270149,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[103,61,60,446],"class_list":{"0":"post-270148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-ie","10":"tag-ireland","11":"tag-nutrition"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/270148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=270148"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/270148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/270149"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=270148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=270148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=270148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}