{"id":273669,"date":"2026-01-31T12:07:08","date_gmt":"2026-01-31T12:07:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/273669\/"},"modified":"2026-01-31T12:07:08","modified_gmt":"2026-01-31T12:07:08","slug":"shameless-propaganda-that-could-put-you-to-sleep-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/273669\/","title":{"rendered":"Shameless propaganda that could put you to sleep \u2013 The Irish Times"},"content":{"rendered":"<p>Melania <\/p>\n<p>\ue9d9 \ue9d7 \ue9d7 \ue9d7 \ue9d7 <\/p>\n<p>Director: Brett Ratner<\/p>\n<p>Cert: PG<\/p>\n<p>Starring: Melania Trump, Donald Trump, Brigitte Macron, Queen Rania, Barron Trump, Peter Sohn<\/p>\n<p>Running Time: 1 hr 44 mins<\/p>\n<p class=\"c-paragraph paywall \">There is one (and maybe only one) extraordinary moment in Brett Ratner\u2019s somniferous documentary on the current first lady of the United States. Towards the close, as <a href=\"https:\/\/www.irishtimes.com\/tags\/donald-trump\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/donald-trump\/\">Donald<\/a> and <a href=\"https:\/\/www.irishtimes.com\/tags\/melania-trump\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/melania-trump\/\">Melania Trump<\/a>, in the last hours of inauguration day, lope across a heavily decorated section of Washington, DC, the soundtrack \u2013 already much at home to your dad\u2019s first iPod \u2013 happens upon The Crystals\u2019 immortal Then He Kissed Me. You know? The song most famous for playing while Ray Liotta and Lorraine Bracco, as a New York gangster and his wife, stride confidently into the Copacabana Club in Goodfellas. Is this a gag? Almost certainly not. Never have I encountered a film so lacking in irony and self-awareness. One can only assume Ratner, he of the Rush Hour action flicks, was so bored by his own movie that his attention wandered fatally.<\/p>\n<p class=\"c-paragraph paywall \">Not that many people will notice. There is an ancient cartoon \u2013 maybe from as long ago as the 1970s \u2013 that depicts a group of gaunt, shaggy people sitting in a circle surrounded by bongs and syringes. \u201cYou mean we\u2019re all investigative journalists doing a piece on the drug epidemic?\u201d one says.<\/p>\n<p class=\"c-paragraph paywall \">This came to me while looking around the 14 or so people (more than you might guess) gathered for an early evening screening of Melania in a Dublin city-centre cinema. Were they all journalists reviewing a film that arrived in 3,000 cinemas across the world without, for understandable reasons, a preceding press show? Not such a mad idea. The Guardian reported that one rescheduled screening in Islington \u2013 a media-friendly quarter of north London \u2013 actually sold out because it was full of \u201cnotepad wielding journalists\u201d.<\/p>\n<p class=\"c-paragraph paywall \">The picture\u2019s financing has already attracted much puzzled reporting. Amazon MGM is said to have paid $40 million (\u20ac33.7 million) for the rights to a film that, even with journos forced to fork out real money, was never likely to challenge <a href=\"https:\/\/www.irishtimes.com\/culture\/film\/review\/2025\/12\/16\/avatar-fire-and-ash-review-all-the-breakneck-oomph-of-an-antiques-roadshow\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/culture\/film\/review\/2025\/12\/16\/avatar-fire-and-ash-review-all-the-breakneck-oomph-of-an-antiques-roadshow\/\">Avatar: Fire and Ash<\/a> at the box office. Add on another $35 million (\u20ac29.5 million) or so on marketing and you have got some white elephant on your hands.<\/p>\n<p class=\"c-paragraph paywall \">If one was being polite one might explain the film was made with the full co-operation of producer Mrs M Trump (who allegedly trousered a fair whack of Amazon\u2019s 40 big ones). If one was being less compliant one would describe Ratner\u2019s project as shameless propaganda. But not active, forceful propaganda in the school of Leni Riefenstahl\u2019s films about the Nazis. Melania: The Movie appears keener on inducing narcolepsy in its viewers than energising them into massed marching. Triumph of the Dull, perhaps.<\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"https:\/\/www.irishtimes.com\/culture\/film\/2025\/05\/08\/leni-riefenstahl-hitlers-favourite-film-maker-after-the-first-page-of-mein-kampf-she-became-an-enthusiastic-nazi\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">Leni Riefenstahl, Hitler\u2019s favourite film-maker: \u2018After the first page of Mein Kampf she became an enthusiastic Nazi\u2019Opens in new window<\/a>\u00a0]<\/p>\n<p class=\"c-paragraph paywall \">The picture, beginning in early 2025, walks us through a stupefying array of Melania\u2019s engagements as she prepares for her husband\u2019s inauguration. To be fair, in the opening conversations about fashion, she seems to know what she is talking about and earns apparently deserved respect from circling designers and stylists. The MelaniaBot is then placed on to her casters and wheeled around the great and the good while spouting a numbing stream of mechanical inanities. She and Brigitte Macron, wife of the French president, say various things about the world\u2019s foster children. She meets a recently released Israeli hostage and gives her an icy hug. At President Jimmy Carter\u2019s funeral, Melania\u2019s monotonous voice-over dwells mainly on the death of her own mother. <\/p>\n<p class=\"c-paragraph paywall \">Worthwhile insights into her relationship with the Donald are rare. Aware of the camera throughout \u2013 this doesn\u2019t really count as fly-on-the-wall \u2013 he speaks to her (and us) much as he speaks to the assembled press corps. The first time we hear him he is boasting to the missus about how hugely he won the 2024 election. All the swing states. The popular vote. \u201cBigger than anticipated!\u201d<\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"https:\/\/www.irishtimes.com\/world\/us\/2026\/01\/30\/trumps-cabinet-attends-premiere-of-amazonbacked-documentary-melania\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">Trump\u2019s cabinet attends premiere of Amazon\u2011backed documentary MelaniaOpens in new window<\/a>\u00a0]<\/p>\n<p class=\"c-paragraph paywall \">No good impression emerges of the former Slovenian model. No bad impression emerges either. Ratner\u2019s film achieves, rather, a sort of passive distance \u2013 as you might get by pointing a camera, for close to two hours, at a waterfall or a wheat field. The effect is not altogether unpleasing. Scored sweetly by Tony Neiman, the supposed documentary could \u2013 if it weren\u2019t about what it\u2019s actually about \u2013 play as an unlikely meditation aid. Mutter your mantra as Melania discusses Chef Chris\u2019s \u201cgolden egg and caviar\u201d.<\/p>\n<p class=\"c-paragraph paywall \">Every now and then, however, you are shaken out of your complacency and reminded of what this regime stands for. Rehearsing his inauguration speech, Trump experiments with the word \u201cpeacemaker\u201d. Melania suggests adding another. \u201cMy proudest legacy will be that of a peacemaker and unifier,\u201d he eventually says. Arriving amid the violent chaos in Minnesota, that sequence shuts down any chance of Melania playing as a camp diversion.<\/p>\n<p class=\"c-paragraph paywall \">It ends with two or three screens listing Mrs Trump\u2019s supposedly unparalleled achievements as first lady. One leaves imagining a paraphrase of famous dialogue repeated by the brainwashed soldiers in John Frankenheimer\u2019s conspiracy thriller The Manchurian Candidate.<\/p>\n<p class=\"c-paragraph paywall \">\u201cMelania Trump is the kindest, bravest, warmest, most wonderful human being I\u2019ve ever known in my life. Melania Trump is the kindest, bravest, warmest, most wonderful human being I\u2019ve ever known in my life. Melania Trump is .\u2026\u201d<\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"https:\/\/www.irishtimes.com\/culture\/books\/the-us-writers-who-imagined-a-fascist-future-1.2967842\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">The US writers who imagined a fascist futureOpens in new window<\/a>\u00a0]<\/p>\n","protected":false},"excerpt":{"rendered":"Melania \ue9d9 \ue9d7 \ue9d7 \ue9d7 \ue9d7 Director: Brett Ratner Cert: PG Starring: Melania Trump, Donald Trump, Brigitte Macron,&hellip;\n","protected":false},"author":2,"featured_media":273670,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[969,93,61,60,22680,282],"class_list":["post-273669","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-donald-trump","tag-entertainment","tag-ie","tag-ireland","tag-melania-trump","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/273669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=273669"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/273669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/273670"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=273669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=273669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=273669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}