{"id":273937,"date":"2026-01-31T15:40:11","date_gmt":"2026-01-31T15:40:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/273937\/"},"modified":"2026-01-31T15:40:11","modified_gmt":"2026-01-31T15:40:11","slug":"shahid-kapoor-says-bollywood-is-not-making-enough-good-films-calls-out-manufactured-marketing-in-cinema","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/273937\/","title":{"rendered":"Shahid Kapoor says Bollywood is not making enough good films, calls out \u2018manufactured\u2019 marketing in cinema"},"content":{"rendered":"

Bollywood actor Shahid Kapoor <\/a>is all set to entertain fans with his upcoming film, O Romeo. The actor is currently busy promoting the movie and, in a recent podcast<\/a> with Prakhar Gupta on his YouTube channel, Shahid spoke about Bollywood not creating enough good films and how manufactured marketing is hampering cinema.<\/p>\n

\"ShahidShahid Kapoor talks about manufactured marketing in film industry. (Instagram\/Shahid Kapoor)Shahid Kapoor on manufactured marketing in Bollywood<\/p>\n

Shahid discussed how an artist seeking an authentic reaction from the audience does not really align with manufactured marketing. He stated that he has never believed in artificial PR cycles and added that while marketing is necessary for everyone, one has to consider how much of it is right and how much is wrong. He said, \u201cPeople don\u2019t understand, but it\u2019s a miracle of life \u2014 that a room full of people is actually clapping, whistling and acknowledging you, giving you status above their own. It\u2019s a very beautiful thing. That\u2019s why art is special. But when that purity starts to be disrupted, and something manufactured comes into it, it no longer feels the same.\u201d<\/p>\n

The actor further spoke about the audience\u2019s shrinking attention span when it comes to watching longer formats, compared to earlier. He said, \u201cSee, the candle is burning from both ends. The audience is losing patience; their minds can\u2019t focus. They need stimulation, they need breaks, because it\u2019s a dopamine hit. The creators are doing the same to themselves, so when they try to focus and work, their ability to create is compromised. It\u2019s not that the audience doesn\u2019t want to watch films; it\u2019s also that we are not making as many good films as we should. So it\u2019s a two-way process.\u201d<\/p>\n

About Shahid Kapoor\u2019s upcoming film<\/p>\n

Written and directed by Vishal Bhardwaj, O Romeo is produced by Sajid Nadiadwala under the banner of Nadiadwala Grandson Entertainment. The action thriller is based on the book Mafia Queens of Mumbai by Hussain Zaidi and stars Shahid Kapoor, Triptii Dimri, Nana Patekar, Avinash Tiwary, Tamannaah Bhatia, Disha Patani, Farida Jalal and Vikrant Massey in key roles. The film is scheduled to release in theatres on February 13.<\/p>\n","protected":false},"excerpt":{"rendered":"Bollywood actor Shahid Kapoor is all set to entertain fans with his upcoming film, O Romeo. The actor…\n","protected":false},"author":2,"featured_media":273938,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[1482,321,93,61,60,21964],"class_list":["post-273937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-bollywood","tag-celebrities","tag-entertainment","tag-ie","tag-ireland","tag-shahid-kapoor"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/273937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=273937"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/273937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/273938"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=273937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=273937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=273937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}