{"id":275460,"date":"2026-02-01T14:25:10","date_gmt":"2026-02-01T14:25:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/275460\/"},"modified":"2026-02-01T14:25:10","modified_gmt":"2026-02-01T14:25:10","slug":"apple-launches-glad-i-met-you-film-for-chinese-new-year-directed-by-bai-xue","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/275460\/","title":{"rendered":"Apple Launches \u2018Glad I Met You\u2019 Film for Chinese New Year, Directed by Bai Xue"},"content":{"rendered":"

Apple has launched its annual Chinese New Year film, \u201cGlad I Met You,\u201d directed by award-winning filmmaker Bai Xue and created in collaboration with TBWA\\Media Arts Lab, Shanghai.<\/a>The short film combines live action with stop-motion animation, captured using the iPhone 17 Pro.<\/p>\n

The story follows Lin Wei and a lost dog named Little White as they navigate a series of humorous and heartfelt experiences.<\/p>\n

Through their journey, Lin Wei\u2019s outlook on life is transformed, illustrating the emotional bond between humans and animals.<\/p>\n

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\u201cThe most important shot in this film comes when the dog, Little White, runs toward Lin Wei,\u201d said Bai Xue.<\/p>\n

\u201cUsing slow motion magnifies the emotional impact by extending the moment.\u201d<\/p>\n

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Lead animal coordinator Hao Shuai added, \u201cWhen shooting, large devices tend to distract animals during takes, but iPhone is so small that it eliminates many of the hurdles we\u2019d normally face.\u201d<\/p>\n

Each character was built with custom internal armatures engineered to withstand thousands of micro-movements, while over 20 unique mouth expressions per character were 3D printed, hand-painted, and swapped frame-by-frame to match voice performances by well-known Chinese actors.<\/p>\n

\u201cEverything you see on screen in the stop-motion portion was built by hand, with care and love,\u201d says Ege Soyuer, Creative Director at BUCK.<\/p>\n

\u201cThere\u2019s something magical about knowing that what you see on screen actually exists in the real world, under lights, on a miniature set, moved millimeters at a time by real people.\u201d<\/p>\n

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Credits<\/p>\n

Brand: Apple<\/p>\n

Creative Agency: TBWA\\Media Arts Lab, Shanghai<\/p>\n

Production Company (Live-Action): Shooting Gallery
Production Company (Stop-Motion): BUCK
Character Design (Stop-Motion): Mackinnon & Saunders
Sound: CODA Music
Finishing: Heckler<\/p>\n

Main Film:
Director: Bai Xue
Main Film DOP: Gao Weizhe
Main Film Director of Animal: Hao Shuai
Main Film Editor: Qiao Lin \/ Yuqing
Main Film Music Gao Xiaoyang \/ Varqa<\/p>\n

BTS:
Director: Jason Kahgiap
Producer: Areta Mak
Camera Operator: Huang Hai Bo \/ Liang Jun \/ Sura Tian
Camera Assistant: Fan Fei
BTS Editor: Kang Kang<\/p>\n","protected":false},"excerpt":{"rendered":"Apple has launched its annual Chinese New Year film, \u201cGlad I Met You,\u201d directed by award-winning filmmaker Bai…\n","protected":false},"author":2,"featured_media":275461,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[38512,134085,61,60,134086,134087,134088,80],"class_list":["post-275460","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-38512","tag-heckler","tag-ie","tag-ireland","tag-tbwa","tag-tbwa-media-arts-lab","tag-tbwa-media-arts-lab-shanghai","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/275460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=275460"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/275460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/275461"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=275460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=275460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=275460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}