\u201cSleep is one of the most important yet often underestimated factors for recovery, performance and well-being,\u201d said Daniel Margis, senior research and innovation scientist at ESN, at the time. \u201cFrom ambitious athletes to health-conscious lifestyle customers, rest and recovery is one of the top priorities they want to improve to perform better and improve overall health.\u201d<\/p>\n
The brand also introduced new flavors for existing products, including Apple Strudel and Salted Dark Choc for Designer Whey and Peach Rings for its clear whey Isoclear protein isolate. <\/p>\n
HealthKart and Ronnie Coleman Signature Series partnership<\/p>\n
Ronnie Coleman Signature Series (RCSS)\u2014the brand founded by eight-time Mr. Olympia Ronnie Coleman\u2014 entered an exclusive strategic partnership<\/a> with India\u2019s Bright Lifecare (HealthKart) for the health and fitness retailer to manufacture, distribute and retail the RCSS formulations across the Indian subcontinent. <\/p>\n Ronnie Coleman\u2019s sports nutrition products had been sold in India for close to a decade, but the new partnership looks to meet the demand in an increasingly fitness-focused region and reduce manufacturing, supply chain and regulatory challenges. Products include Yeah Buddy, King Whey and Pro-Antium.<\/p>\n \u201cMore & more people are taking up fitness seriously across the Indian subcontinent, which includes India, Sri Lanka, Nepal, Bangladesh,\u201d Coleman shared in a statement in September announcing the partnership. With it, the hunger for real, high-quality supplements is only getting stronger. That\u2019s why we\u2019re teaming up with HealthKart. This isn\u2019t just a partnership, this is the start of something legendary. Time to bring the heat. Yeah Buddy!\u201d<\/p>\n Coleman also acquired an unspecified equity stake in HealthKart as part of the deal.<\/p>\n Veracity kicked off the new year with the launch of its Metabolic Power Protein, a plant-based protein designed to help people build lean, active muscle, which the brand notes is \u201cthe true engine of a healthy metabolism.\u201d<\/p>\n It also looks to fill what it identified as a critical gap in modern wellness: \u201cprotein that powers your metabolism, withough compromising your health.\u201d<\/p>\n The Metabolic Power Protein is also the first product to feature Nutrition21\u2019s Myovera chromium ingredient shown to supports amino acid uptake into muscles to improve muscle protein synthesis.<\/p>\n \u201cMyoVera is an innovative muscle and strength optimizer that helps users move better, feel stronger and get more from their protein intake, regardless of lifestyle or fitness goals,\u201d Jordan Miller, vice president of marketing for Nutrition21, shared in the Jan. 13 launch annoucement. \u201cIt\u2019s safe, effective, and offers superior results versus consuming protein alone.\u201d<\/p>\n LiveGood Creatine + HMB<\/p>\n LiveGood introduced Creatine + HMB in early 2026 for muscle recovery, strength and reduced muscle breakdown. The product combines 5 grams of creatine monohydrate with 3 grams of Calcium HMB per serving, specifically formulated to reduce muscle breakdown and combat age-related muscle loss. <\/p>\n Glanbia\u2019s Isopure heads to UK<\/p>\n Glanbia\u2019s popular U.S. brand Isopure officially launched its whey protein and collagen products in the UK<\/a> through major retailers like Holland & Barrett, Boots, Sainsbury\u2019s and Ocado, marketing straightforward nutrition with minimal ingredients for post-workout recovery and general wellness.<\/p>\n \u201cUK consumers are increasingly looking for simplicity and quality in their nutrition choices\u2014values that sit at the heart of Isopure,\u201d said Josi Robson, head of healthy lifestyle brands at Glanbia Performance Nutrition. \u201cOur products are built around a \u2018less is more\u2019 philosophy.\u201d<\/p>\n The range includes Whey Protein (25 grams) and Collagen (Type 1 collagen, vitamin C) to support healthy skin and joints, responding to increasing interest in both protein and collagen to support overall well-being and active lifestyles, in addition to the growing demand for simple, effective nutrition products in the UK. <\/p>\n Canada-based Cizzle Brands\u2014known for its flagship CWENCH Hydration sports drink\u2014launched Spoken Nutrition in January as a premium, NSF Certified for Sport line of athlete-grade supplements designed by sports science experts, securing early adoption from professional sports teams and positioning itself for the collegiate market. <\/p>\n The extensive product line includes a Spoken-branded Sleep Builder, Greens, Aminos + ATP, Creatine, High EPA Fish Oil + D, MAG 3 (Magnesium Glycinate, Magnesium Malate, and ATA Mg), Pro Resolving Mediators + EPA\/DHA, Vitamin D3 + K1\/K2, Essential Daily Packs, Grass Fed Whey Protein and Grass Fed Beef Protein. <\/p>\n \u201cThe supplements and nutrition products that are actually used by the world\u2019s top athletes aren\u2019t typically known by name to the general public, as they tend to be niche products which are usually only sold through specialty distributors within the sports nutrition profession,\u201d John Celenza, Cizzle Brands chairman and CEO shared in a statement \u201cWith Spoken, we are making these supplements available to athletes at all levels as well as their coaches and trainers.\u201d<\/p>\n Spoken\u2019s team of formulators includes Dr. Matt Frakes (LSU Dietician), Carl Bergstrom (Director of Performance for NBA All-Star, Steph Curry), Brianne Brown (University of Miami Strength & Conditioning Coach), Alan Bishop (University of Houston Director of Men\u2019s Basketball Sports Performance), David Lawrence (Strength Coach to Six NFL Super Bowl Winners), Ben Prentiss (Experienced NHL Strength Coach), Dr. Jordan Shallow (Doctor of Chiropractic and Strength Coach to Elite Athletes), Dr. Sachin Patel (Functional Medicine Doctor) and Cizzle Brands\u2019 Chief Performance Officer, Andy O\u2019Brien.<\/p>\n Rival Nutrition\u2019s \u2018cleanest to date\u2019 <\/p>\n Rival Nutrition announced a new clean-ingredient nutrition line in July focused on simple ingredient listings absent of artificial flavors, petroleum-based FD&C colors, or synthetic sucralose or acesulfame potassium sweeteners.<\/p>\n \u201cAthletes don\u2019t just expect healthier, more transparent food and supplement options, they demand it,\u201d said Jeff Gruskovak, general manager at Rival Nutrition in a release. \u201cThis new lineup is our cleanest to date.\u201d<\/p>\n The new product assortment includes Clean Rival Whey, Naturally Flavored Clean Gainer, Clean Powder Burn, Micronized Creatine, Clean Collagen Peptides, all of which are third-party tested for WADA prohibited substances as part of the Informed Choice certification program.<\/p>\n Vital Proteins Active Complex<\/p>\n Vital Proteins Active Complex came to market in October, adding FORTIGEL collagen peptides, AquaLOX Boswellia serrata extract and the brand\u2019s best-selling collagen peptides, to support joint mobility, improve joint comfort and reduce muscle soreness.<\/p>\n \u201cMost people don\u2019t think about joint health until discomfort slows them down\u2014but for young, active people exercising three to five times a week, movement is core to their identity,” said Jill Abbott, vice president of marketing strategy & innovation at Vital Proteins. <\/p>\n She noted that the brand\u2019s research identified this active lifestyle group as underserved in the joint comfort and mobility category and in need of proactive support.<\/p>\n The NSF-certified product joined a suite that includes Vital Proteins Hair Complex and Vital Proteins Skin Complex. The brand also featured as Presenting Sponsor of the 2025 U.S. Open Mixed Doubles Championship.<\/p>\n BioAthletic merged gut-health trends with athletic performance demands for the September launch of its NSF-Certified for Sport Sports Rehydration Probiotic Powder with Kombucha Extract. Advertised benefits include optimized hydration efficiency, accelerated muscle recovery, reduced oxidative damage and increased mental clarity and gut resilience for both the elite athlete and active nutrition sets. <\/p>\n The powder\u2014delivered in individual powder packets in cherry lime, pineapple lychee and apple ginger flavors\u2014combines 840 million CFUs of four probiotic strains (Saccharomyces boulardii, Lactobacillus plantarum, Bifidobacterium lactis, Lactobacillus johnsonii) with balanced electrolytes and 1,280 mg of antioxidant-rich ingredients including matcha, kombucha, lemon juice and apple cider vinegar. <\/p>\n Momentous \u2018Chew on This\u2019 creatine, USA Rugby and The Arnold Stack<\/p>\n Human performance company Momentous launched its Creatine Chews in October following two years of R&D and accompanied by a \u2018Chew on This\u2019 tagline. Each chew delivers 1 gram of Creapure creatine monohydrate without gelatin, artificial dyes or artificial sweeteners.<\/p>\n \u201cAs the market began moving beyond traditional powders, we saw a rush to create convenient formats, often at the expense of efficacy,\u201d Jeff Byers, co-founder and CEO of Momentous, said at launch. \u201cWe refused to compromise. Instead, our team spent years testing, refining and reformulating\u2014conducting dozens of trials to ensure we could deliver a chewable product that lived up to The Momentous Standard.\u201d<\/p>\n The new Creatine Chews, as with all Momentous products, were submitted to NSF Certified for Sport testing and are packed in a 150-chew canister.<\/p>\n Earlier in the year, the brand joined USA Rugby as Official Supplement Partner to provide its product portfolio to both the men\u2019s and women\u2019s national teams. USA Rugby represents over 100,000 active members across youth, high school, college and senior club levels<\/p>\n \u201cProviding the best standard in performance and player welfare is of the utmost importance for our USA Eagles, with the most promising years ahead of us on the Rugby World Cup and Olympic stage,\u201d Bill Goren, USA Rugby CEO, said at the time.<\/p>\n And just this month, the brand announced a multi-year partnership with Arnold Schwarzenegger and the launch of The Arnold Stack. The trio of products includes protein (available in whey isolate and plant-based options), creatine and vitamin D3, <\/p>\n \u201cI\u2019ve seen every fitness trend come and go. Trends don\u2019t build greatness. What actually works has never changed: committing to the basics and doing them well and consistently\u2014you build greatness on a solid foundation,\u201d Schwarzenegger shared in a release. \u201cI trust Momentous because they do things the right way, not the easy way. Real science, high standards, no shortcuts. This partnership is about cutting through the noise and helping people focus on what truly works to build a foundation to stay fit, healthy and strong for life.\u201d<\/p>\n Xymogen\u2019s sports nutrition brand<\/p>\n Xymogen, once exclusive to the healthcare practitioner channel, launched its Athletix sports nutrition brand<\/a> in September, marketing professional-grade formulas that support energy, endurance, recovery and peak performance for athletes of all levels. <\/p>\n \u201cAthletix was born from our family\u2019s passion for performance and our responsibility to bring trusted, safe and science-backed nutrition to athletes everywhere,\u201d said Brian Blackburn, Jr., chief science officer at Xymogen. \u201cEvery formula is NSF Certified for Sport and developed by health professionals who understand what it takes to fuel endurance, recovery and strength\u2014without compromise.\u201d <\/p>\n The line includes ATP Ignite stick packs with electrolytes and antioxidant support in mixed berry and citrus flavors, XymoBol anabolic amino acid complex, lemon-lime Electrolyte Sticks with key electrolytes and vitamin C, HMB Pro formulated with beta-hydroxy-beta-methylbutyrate (HMB) and vitamin D3, and an ATP Ignite Workout powder combining PeakATP (TSI), B vitamins including Quatrefolic folate (Gnosis), electrolytes, Albion chelated trace minerals (Balchem), key amino acids, antioxidants, caffeine and creatine.<\/p>\n The Vitamin Shoppe collaborated with biotech company Specnova to launch BodyTech Elite Creatine Beadlets<\/a>, formulated with Specnova\u2019s NovaQSpheres multi-layer encapsulation technology. Capsules are filled with tiny red beadlets that contain four layers of creatine wrapped in polymers designed to protect creatine waste during digestion, provide greater creatine muscle saturation and support prolonged muscle feeding and uptake.<\/p>\n dsm-firmenich\u2019s up4 sports nutrition products<\/p>\n In collaboration with the Team Picnic PostNL professional cycling team, dsm-firmenich developed a range of performance and health products tailored to the needs of professional cyclists to help them train harder, recover fasters and perform consistently with a reduced risk of injury. In 2025, the products launched under the up4 brand ahead of the Tour de France as a consumer-facing sports nutrition brand for the everyday athlete.<\/p>\n \u201cWorking closely with Team Picnic PostNL, and based on leading scientific insights, our product developers, taste experts and ingredient specialists have developed several products specifically tailored to the needs of endurance athletes,\u201d Tom Stamsnijder, dsm-firmenich communications and partnership manager and former team rider, said at launch. \u201cThe result: customized products with thoughtful formulations that are effective, taste good and are pleasant to use, even under the most demanding conditions of elite sports.\u201d<\/p>\n The up4 performance range includes a selection of vitamin D strips, protein bars, creatine monohydrate, collagen powder, an HMO-powered Gut Complex 5, Super Protein powder with calcium caseinate, whey protein and egg albumin, energy gels and an Isotonic Energy Mix.<\/p>\n IM8\u2019s daily and longevity formulas<\/p>\n David Beckham arrived to the supplement space in late 2024, launching the IM8 Health brand<\/a> in collaboration with global health sciences company Prenetics. The brand\u2019s first product, the NSF Certified for Sport Daily Ultimate Essentials all-in-one powder, is formulated with a combination of 92 vitamins, minerals, antioxidants, superfoods, greens, adaptogens and pre-, pro- and postbiotics to boost energy and recovery.<\/p>\n Researchers at the San Francisco Research Institute sponsored by Prenetics submitted the product to a 12-week study to clinically evaluate its effects on body morphology, energy and changes in micronutrient blood levels. In October 2025, IM8 added the Daily Ultimate Longevity capsule<\/a>, designed to target the hallmarks of aging.<\/p>\n Electrolyte Boost, founded in 2022 and known for its waterless electrolyte replenishment powder, made its first major retail push this year through a 100-store pilot program with major convenience retailers Casey\u2019s and Murphy\u2019s. The formula includes an electrolyte mix, Cognizin citicoline and a selection of vitamins to support performance and hydration without the need to carry a water bottle.<\/p>\n VMI Sports pre-workout and whey indulgence<\/p>\n VMI Sports introduced two new fitness lines in January\u2014the KXR Stacked Pre-Workout and Protolyte Whey Isolate\u2013Ice Cream Cone. The pre-workout in Blue Shark Gummy, Gummy Bear and Peach Mango Rings flavors is a tri-blend caffeine formula, 3.2 grams of beta-alanine and 1.5 grams of taurine and 1.5 mg Rauwolfia vomitoria root extract, a form of yohimbe used to boost intensity and metabolic support.<\/p>\n The ice cream cone-flavored Protolyte Whey Isolate powder highlights its electrolyte content and nostalgic flavor profile that includes real pieces of waffle cone and sprinkles.<\/p>\n The brand also partnered with PEZ in March to launch KXR Ready-to-Drink Pre-Workout and officially launched PEZ-flavored creatine and Aminogex products in July.<\/p>\n VOW low-moisture chews<\/p>\n UK-based sports nutrition brand VOW Nutrition introduced its low-moisture creatine chews as alternative to the popular creatine gummy, as well cherry-flavored collagen chews, formulated with 1,000 mg of bovine collagen, as part of a wider move into on-the-go formats.<\/a><\/p>\n Advocare, founded in 1993 and known for its flagship energy and mental focus supplement Spark, announced that it was adding Creatine+ to its performance nutrition lineup. <\/p>\n The unflavored powder combines 5 grams of creatine monohydrate with leucine, glycine and L-alanyl-L-glutamine to maximize strength, power and muscle recovery.<\/p>\n Thorne on-the-go performance<\/p>\n Thorne launched an on-the-go sports performance line in April, activated through a campaign with U.S. tennis star Ben Shelton.<\/p>\n \u201cAs an athlete, personal performance is always my top priority, and I need to be at my peak, whether I\u2019m on the road or training,\u201d Shelton said in a release. \u201cI\u2019m extremely focused on optimizing every part of my performance, and I\u2019ve been a long-time user and fan of Thorne, trusting their products as I prepare, perform and recover at the highest level.\u201d<\/p>\n Thorne\u2019s on-the-go sports performance product suite, all of which are NSF-Certified for Sport includes Daily Electrolytes (watermelon, blood 0range, mango limeade) stick packs, creatine stick packs, magnesium bisglycinate stick packs, Amino Complex (berry and lemon) sachets, whey protein isolate (chocolate and vanilla) sachets.<\/p>\n In September, Thorne partnered with Grammy-winning artist Ciara<\/a> to broaden the appeal of its micronized creatine monohydrate beyond bodybuilding, emphasizing benefits for overall performance, energy and cognitive function for busy individuals. Ciara highlighted her personal use of the product to keep up with the demands of being a performer, mother and entrepreneur.<\/p>\n![\""Healthkart](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/TEM46OFZ4NDJJFPVIZZ3SASBO4.png\")
Ronnie Coleman\u2019s sports nutrition products include Yeah Buddy, King Whey and Pro-Antium. (NutraIngredients coverage)Veracity Metabolic Power Protein<\/p>\n![\"Screenshot](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/EQXLWU7DQ5CTPOCX3IXBH2HI4U.png\")
The UK launch leveraged the brand’s strong U.S. presence. (NutraIngredients coverage)Cizzle\u2019s NSF-certified Spoken Nutrition <\/p>\n![\""Vital](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/CP5ZPEAIIJAKZIT3LJXXAL7IX4.png\")
The brand featured as the Official Collagen Partner of the U.S. Open, timed to coincide with the launch of its first ready-to-drink product, the Vital Proteins Collagen & Protein Shake. (NutraIngredients coverage)BioAthletic\u2019s probiotic hydration<\/p>\n![\"Screenshot](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/SXGZZRGXZBDQFLBL4USQD5RE6Y.png\")
Xymogen Athletix launched Sept. 15 and online and through the health care practitioner channel. (NutraIngredients coverage)TVS polymer-wrapped creatine <\/p>\n![\"Screenshot](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/JJHUR5TAKVAANOX5OJ6WYURYWQ.png\")
David Beckham co-launched the IM8 supplement brand in November 2024 to help people \u2018feel their best\u2019. (NutraIngredients coverage)Electrolyte Boost\u2019s waterless powders<\/p>\n![\"Screenshot](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/TDQCI73LGRHTHDGPTP4M4B52O4.png\")
Vow Nutrition offers a selection of essential amino acid, creatine monohydrate and bovine collagen chews, in line with its “no mess, no powder” philosophy. (NutraIngredients coverage)Advocare adds Creatine+ <\/p>\n
![\"Screenshot](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/ZZGQK56CVVCRPONUGDIFCRIORI.png\")
Thorne partnered with “Level Up” singer Ciara, known for her high energy dance routines to highlight creatine’s benefitis for performance, endurance and cognition beyond the gym (NutraIngredients coverage)PlantFusion clears plant protein<\/p>\n