{"id":280340,"date":"2026-02-04T14:08:12","date_gmt":"2026-02-04T14:08:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/280340\/"},"modified":"2026-02-04T14:08:12","modified_gmt":"2026-02-04T14:08:12","slug":"meet-the-wicklow-butcher-turning-tiktok-followers-into-customers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/280340\/","title":{"rendered":"Meet the Wicklow butcher turning TikTok followers into customers"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-1d70522a_marginbottom4 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop4\" style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">Keith Grant, a Co Wicklow butcher, explains how TikTok has become a powerful driver of sales, how changing food habits, from meal prep to protein goals, are reshaping the trade and why he will not sell beef from Mercosur countries.\n<\/p>\n<p><img decoding=\"async\" alt=\"Keith Grant, Master Butcher, at his butcher shop in Roundwood, Co Wicklow.\u00a0Photos: Jeff Harvey\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/7ae350da-8521-4ced-b320-6c381f9e5b0c.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Keith Grant, Master Butcher, at his butcher shop in Roundwood, Co Wicklow.\u00a0Photos: Jeff Harvey<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Just before our conversation, Keith Grant was busy preparing venison shanks for a Chinese customer, a snapshot of how much his shop has changed in recent years. <\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">His customer base has widened dramatically, from Eastern European families to pet owners seeking raw dog food as well as a legion of TikTok followers who have helped transform his business. <\/p>\n","protected":false},"excerpt":{"rendered":"Keith Grant, a Co Wicklow butcher, explains how TikTok has become a powerful driver of sales, how changing&hellip;\n","protected":false},"author":2,"featured_media":280341,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,52079,61,60],"class_list":{"0":"post-280340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-catherina-cunnane","10":"tag-ie","11":"tag-ireland"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/280340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=280340"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/280340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/280341"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=280340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=280340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=280340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}