{"id":281334,"date":"2026-02-05T02:21:07","date_gmt":"2026-02-05T02:21:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/281334\/"},"modified":"2026-02-05T02:21:07","modified_gmt":"2026-02-05T02:21:07","slug":"philadelphia-museum-of-art-rebrands-itself-again","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/281334\/","title":{"rendered":"Philadelphia Museum of Art rebrands itself, again"},"content":{"rendered":"<p>From Philly and the Pa. suburbs to South Jersey and Delaware, what would you like WHYY News to cover? <a href=\"#Section1\">Let us know!<\/a>\n<\/p>\n<p>The Philadelphia Art Museum is dead. Long live the Philadelphia Museum of Art.\n<\/p>\n<p>The PMA announced Wednesday it is reverting to its original name after four months of turmoil triggered by a <a href=\"https:\/\/whyy.org\/articles\/philadelphia-art-museum-name-change-brand\/\" rel=\"nofollow noopener\" target=\"_blank\">rebranding<\/a>. In October, the museum became the more colloquial Philadelphia Art Museum, accompanied by a new logo of a bold black-and-white griffin inside a circular medallion.\n<\/p>\n<p>Director and CEO Daniel Weiss announced the name will go back to the \u201cbeloved\u201d Philadelphia Museum of Art, but that the new griffin logo will remain.\n  <\/p>\n<p>\u201cEvery rebrand, of some sort or another, often can be controversial. This one was more than just controversial. I think it was problematic,\u201d Weiss said. \u201cIt didn\u2019t resonate with our staff, our trustees, our members and our supporters in ways that felt right to us.\u201d\n<\/p>\n<p>Weiss said the museum did a series of surveys with stakeholders to identify why the rebrand was not resonating, then adjusted accordingly: tossing the name change while retaining the font and graphics.\n<\/p>\n<p>\u201cDan and the entire team have quickly and importantly found a way to embrace the heritage of the museum, and provide a platform to widen our audience,\u201d Ellen Caplan, board chair, said in a statement.\n<\/p>\n<p>The original rebrand cost \u201cnorth of $1 million,\u201d according to Weiss, and the fix was about $50,000.\n<\/p>\n<p>\u201cWe wanted to solve the problem and represent the museum in a way that we are pleased with cost-effectively,\u201d Weiss said. \u201cWe did not want to put a lot of resources into this.\u201d\n        <\/p>\n","protected":false},"excerpt":{"rendered":"From Philly and the Pa. suburbs to South Jersey and Delaware, what would you like WHYY News to&hellip;\n","protected":false},"author":2,"featured_media":281335,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[307,304,305,306,308,93,61,60,45790],"class_list":["post-281334","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-ie","tag-ireland","tag-philadelphia-museum-of-art"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/281334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=281334"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/281334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/281335"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=281334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=281334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=281334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}