![\"Google\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/Reel-360-2-8.jpg\")
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Google is showing up to Super Bowl LX with heart, humor, and a heavy dose of star power, rolling out a two-part Big Game moment that puts Gemini and YouTube TV front and center in very different but equally human ways.<\/p>\n
The centerpiece is Google\u2019s national in-game spot, \u201cNew Home,\u201d a quietly emotional film that uses Gemini\u2019s AI image-editing tools to tell a simple, deeply relatable story about change, family, and possibility. <\/p>\n
Directed by Park Pictures\u2019 Daniel Mercadante and created by Google Creative Lab, the 60-second spot follows a mother and son preparing to move into a new house. As they imagine what their empty rooms could become, Gemini\u2019s Nano Banana and Connected Apps help bring those ideas to life through text prompts, photo inspiration, and AI-powered visualizations.<\/p>\n
Set to Randy Newman\u2019s Feels Like Home, the film never feels like a tech demo. Instead, Gemini operates gently in the background, enabling creativity and connection rather than calling attention to itself. The result is a story that feels grounded and emotional, reinforcing Google\u2019s broader platform, \u201cA new kind of help from Google,\u201d which previously introduced audiences to films like \u201cMr. Fuzzy\u2019s Big Adventure.\u201d \u201cNew Home\u201d will air during the third quarter of the Super Bowl and continue across broadcast, digital, and social. Watch below:<\/p>\n
Alongside Gemini, YouTube TV enters the Big Game conversation with its pre-game and Winter Olympics campaign, \u201cDon\u2019t Settle for Meh,\u201d a playful, celebrity-packed push that asks viewers a simple question: why accept a mediocre TV experience when you don\u2019t have to?<\/p>\n
Led by Jason and Kylie Kelce, the campaign also features Gordon Ramsay, Christian McCaffrey, David Blaine, Olympic gold medalist Sarah Hughes, and more. The spots riff on the idea of \u201cmeh\u201d moments across food, magic, and sports, drawing a direct line back to YouTube TV\u2019s promise of a better live TV experience. It\u2019s broad, funny, and intentionally over-the-top, providing a tonal counterbalance to Gemini\u2019s softer storytelling.<\/p>\n
Together, the Gemini and YouTube TV spots anchor a fully integrated Super Bowl rollout that extends far beyond the broadcast. Google is backing the campaign with OLV, OOH, social, influencer partnerships, and experiential activations, including \u201cInstant Replay\u201d digital spots styled like live sports commentary. In the Bay Area, Gemini branding will appear across billboards and transit, while Lyft Ads partnerships and Gemini-branded Bay Wheels bikes offer ride credits through Super Bowl weekend. Gemini will also power fan experiences at EA Sports\u2019 Madden Bowl.<\/p>\n
Taken as a whole, Google\u2019s Super Bowl presence strikes a confident balance. Gemini\u2019s \u201cNew Home\u201d shows AI as something personal and quietly empowering, while YouTube TV\u2019s \u201cDon\u2019t Settle for Meh\u201d leans fully into entertainment and cultural spectacle. Together, they reflect a brand comfortable operating at both ends of the emotional spectrum, proving that technology can be useful, joyful, and human all at once on the biggest stage in advertising.<\/p>\n
CREDITS:<\/p>\n
BRAND: Google Gemini<\/p>\n
BRAND: YouTube TV
\u2022 Executive Producer, Google: Eric Leiberman
\u2022 Executive Producer, Google: Kelsey Gliva
\u2022 Executive Producer, Google: Wes Harris
\u2022 Executive Producer, Google: Angela Courtin<\/p>\n
AGENCY: Google Creative Lab<\/p>\n
AGENCY: Chromista<\/p>\n
\u2022 Executive Producer, Chromista: Darren Aronofsky
\u2022 Executive Producer, Chromista: Ted Robbins
\u2022 Executive Director, Chromista: Chris Einhauser
\u2022 Executive Producer, Chromista: Adina Birnbaum
\u2022 Head of Strategy, Chromista: Lauren Leavitt
\u2022 Executive Producer, Chromista: Justin Pollock
\u2022 Creative Director, Chromista: Eron Broughton
\u2022 Creative Director, Chromista: Brandon Davis
\u2022 Producer, Chromista: Leelee Groome
\u2022 Head of Production, Chromista: Ian Royston<\/p>\n
PRODUCTION COMPANY: Park Pictures<\/p>\n
Director, Park Pictures: Daniel Mercadante<\/p>\n
PRODUCTION COMPANY: Southern Sky
\u2022 Executive Producer, Southern Sky: Ray Courtin
\u2022 Executive Producer, Southern Sky: Zach Bush<\/p>\n
POST\/ VFX: Company 3
POST\/VFX: Preymaker<\/p>\n
POST \/ VFX: ARC Creative
\u2022 Executive Creative Director, ARC Creative: Gavin Wellsman
\u2022 Executive Producer, ARC Creative: Will Unterreiner
\u2022 Managing Director, ARC Creative: Anastasia Von Rahl
\u2022 VFX Supervisor, ARC Creative: Yarin Manes
\u2022 VFX Supervisor, ARC Creative: Antoine Douadi
\u2022 Producer, ARC Creative: Emily Vecchi
\u2022 2D Artist: Rajesh Kaushik
\u2022 2D Artist: Uros Otasevic
\u2022 2D Artist: Katerina Arroyo
\u2022 2D Artist: Haris VK
\u2022 Matte Painter: Charles Lee
\u2022 Matte Painter: Gary Inloes
\u2022 Matte Painter: Ivo Horvat
\u2022 Colorist: Logan Highlen
\u2022 Color Producer: Jackson Winkler
\u2022 Color Assistant: Brodie Alexander<\/p>\n
EDIT: Uppercut
\u2022 Editor, Uppercut: Pieter Viljoen
\u2022 Edit Assistant, Uppercut: Cristina Headrick
\u2022 Producer, Uppercut: Harrison Draper
\u2022 Executive Producer, Uppercut: Mila Davis<\/p>\n
MUSIC & SOUND: Heard City
MUSIC & SOUND: Racket Club
\u2022 Sound Designer: John Bolen
\u2022 Executive Producer: Lauren Cascio
\u2022 Sound Mix: Anthony Nguyen<\/p>\n
For more Super Bowl coverage, click\u00a0here<\/a>.<\/p>\n
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