{"id":295162,"date":"2026-02-13T01:07:12","date_gmt":"2026-02-13T01:07:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/295162\/"},"modified":"2026-02-13T01:07:12","modified_gmt":"2026-02-13T01:07:12","slug":"sephora-is-opening-in-ireland-with-a-super-three-day-giveaway","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/295162\/","title":{"rendered":"Sephora is opening in Ireland with a super three-day giveaway"},"content":{"rendered":"

Ever since Sephora started opening stores in the UK in 2023, we have sat with bated breath waiting to see if the beauty megastore would ever reach our shores.<\/p>\n

In the last year alone, Sephora opened five stores across the water, and it aims to have 20 by the end of this year, which is some achievement in just three years.<\/p>\n

But what of Ireland? Well, the news is good,<\/a> we finally have a shop! And even better, there’s a three-day giveaway for the first customers who step through the doors, planning on filling their black and white striped bags.<\/p>\n

Sephora Ireland<\/p>\n

\"SephoraSephora UK store in Belfast’s Victoria Square ahead of its opening. Pic: Liam McBurney\/PA Wire<\/p>\n

Sephora opened on Victoria Square in Belfast bright and early on 12 February. It’s the 13th store opening for the brand, and between the 12th and 15th, there will be plenty to enjoy if you hit the M1 to join in the fun.<\/p>\n

Customers who spend any amount inside the new Sephora will receive a ‘beauty bonus card’, and with this, you might win an on-the-spot prize of a full-sized beauty product, or get exclusive discounts, a goody bag, or merch from the store. <\/p>\n

Store Opening<\/p>\n

\"SephoraSephora Belfast Pic: Supplied<\/p>\n

The Belfast store opened its doors to excited fans on Thursday, with lots of people making the most of getting a first look at the cool brands in stock, like Haus Labs, Makeup by Mario, <\/a>and the Sephora Collection.<\/p>\n

Photos show makeup lovers queueing to get inside the shop, which had been decked out in heart-shaped balloons with Sephora written across them. <\/p>\n

If you are headed up to Belfast over opening weekend, enjoy every minute.<\/p>\n

*This post may contain affiliate links<\/p>\n

See more pictures below:<\/p>\n

\"(right(right to left) Diabetic duo Beth McDaniel and Ellen Watson, with Anna McAlinden at the opening of the new Sephora UK store in Belfast’s Victoria Square. Pic: Liam McBurney\/PA Wire<\/p>\n

\"EvaEva Corbett from Wonderskin takes a video of Brogan O’Neill at the opening of the new Sephora UK store in Belfast’s Victoria Square. The 2,550 sq ft store is Sephora’s 13th shop in the UK, and the first to open the island of Ireland. Pic: Liam McBurney\/PA Wire<\/p>\n

\"RadioRadio presenter Jane Veitch (left) having make-up applied by Kathleen McBurnie from Benefit at the opening of the new Sephora UK store in Belfast’s Victoria Square. Pic: PA Images<\/p>\n

\"\"People queuing for the opening of the new Sephora UK store in Belfast’s Victoria Square. The 2,550 sq ft store is Sephora’s 13th shop in the UK, and the first to open the island of Ireland. Picture date: Thursday February 12, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"Ever since Sephora started opening stores in the UK in 2023, we have sat with bated breath waiting…\n","protected":false},"author":2,"featured_media":295163,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,60,43],"class_list":{"0":"post-295162","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ireland","8":"tag-ie","9":"tag-ireland","10":"tag-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/295162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=295162"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/295162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/295163"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=295162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=295162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=295162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}