Packaging a radio buy with digital is hardly unique in 2026. But JVC Media will have a distinctive item in its sales kit this year as it has been selected as the exclusive advertising and sponsorship sales partner for Adventureland, a Long Island amusement park known for a family-friendly community atmosphere that has been lost in an era of mega-parks. Under the agreement, JVC Media will develop, sell, and manage advertising and sponsorship opportunities throughout the park, creating new revenue streams for both Adventureland and its Long Island radio cluster.<\/p>\n
JVC Media owns six stations in the Long Island market, including hot AC \u201cParty 105.3\u201d WPTY, news-talk \u201cLI News Radio\u201d WRCN\/WDRE, \u201cMy Country 96.1\u201d WJVC, Spanish Tropical \u201cLa Fiesta 98.5\u201d WBZO, and Spanish talk \u201cEn Vivo 1440\u201d WLIM. The radio group will open the door to pairing ad buys on those stations with Adventureland signage, as well as other park opportunities.<\/p>\n
\u201cIn today\u2019s environment, pairing radio with roller coasters actually makes a lot of sense,\u201d JVC President\/CEO John Caracciolo tells Inside Radio. \u201cWhat makes this deal interesting is that it\u2019s not just about selling signs in a park. It\u2019s about creating a true multi-platform local marketing solution. Adventureland gives advertisers access to families in a high-attention, in-person environment. When you combine that with our radio stations\u2019 reach and frequency across Long Island, it becomes a powerful ecosystem.\u201d<\/p>\n
The deal will pitch local and regional advertisers on sponsorships that complement the park experience, including ride sponsorships, queue-line branding, and seasonal partnerships.<\/p>\n
\u201cAdventureland is a Long Island institution with a loyal, multi-generational audience,\u201d says Caracciolo. \u201cThis partnership gives brands the opportunity to connect with families in a positive, high-attention environment, while giving Adventureland a professionally managed sponsorship platform.\u201d<\/p>\n
While an amusement park sales deal may seem unusual for a radio company, JVC Media already has several similar arrangements already in the works. The group currently has out-of-home and place-based advertising deals with Long Island MacArthur Airport and the Catholic Health Amphitheater at Bald Hill.<\/p>\n
\u201cAdvertisers like the ability to own physical space where consumers are present, then reinforce that message on-air and digitally,\u201d says Caracciolo. \u201cIt increases recall and gives them more measurable impact than standalone radio or standalone out-of-home.\u201d<\/p>\n
Adventureland co-President Steven Gentile, who is also the Managing Partner of the family business that has owned the park since 1987, says JVC Media\u2019s deals working with other businesses in the community helped to convince them to work with the company that may be best known as a radio operator.<\/p>\n
\u201cAdventureland has always been about creating a safe, fun, and memorable experience for families. JVC Media understands that responsibility,\u201d Gentile says. \u201cThey\u2019ve proven at the airport and the amphitheater that they know how to bring in the right advertisers without compromising the guest experience. This partnership allows us to generate new revenue while keeping full control over our brand.\u201d<\/p>\n
While many small parks have struggled in recent years, Adventureland announced two years ago that they would embark on a $10-15 million redevelopment over five years that will update 10% of the property. Increasing revenue through its new JVC Media alliance will help it meet that target.<\/p>\n
\u201cOut-of-home advertising is most effective when it\u2019s part of a larger local media strategy,\u201d Caracciolo adds. \u201cBy combining physical venues with radio, we help advertisers build frequency, trust, and real community impact.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Packaging a radio buy with digital is hardly unique in 2026. But JVC Media will have a distinctive…\n","protected":false},"author":2,"featured_media":296009,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[93,710,61,60,278,43],"class_list":{"0":"post-296008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-free","10":"tag-ie","11":"tag-ireland","12":"tag-music","13":"tag-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/296008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=296008"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/296008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/296009"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=296008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=296008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=296008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}