{"id":29611,"date":"2025-09-18T21:17:08","date_gmt":"2025-09-18T21:17:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/29611\/"},"modified":"2025-09-18T21:17:08","modified_gmt":"2025-09-18T21:17:08","slug":"whitney-rose-relaunches-wild-rose-beauty-after-business-fail","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/29611\/","title":{"rendered":"Whitney Rose Relaunches Wild Rose Beauty After Business Fail"},"content":{"rendered":"

Things are on the up-and-up for The Real Housewives of Salt Lake City<\/a>\u2019s Whitney Rose<\/a>‘s career after she found it within herself to turn a negative into a positive.\u00a0<\/p>\n

How to Watch<\/p>\n

See\u00a0The Real Housewives of Salt Lake City\u00a0on Tuesdays at 8\/7c Bravo<\/a>. Watch episodes next day on\u00a0Peacock<\/a>.<\/p>\n

Stream Now on \"Nbcuniversal <\/a><\/p>\n

Following her stunning Season 6 premiere revelation that a \u201cfailed\u201d business venture<\/a> left her and husband\u00a0Justin Rose<\/a>\u00a0with \u201cnothing,\u201d the mom of two<\/a> is shedding light on the endeavor. For the first time, Whitney admitted the failure was \u201ctied to\u201d her skincare brand, Wild Rose Beauty<\/a> \u2014 something she did not say on the Sept. 16 episode \u2014 and took to Instagram to reflect on the candid confession that continues to garner support<\/a> from the Bravoverse and beyond.<\/p>\n

Said Whitney in a Sept. 17 Instagram post, \u201cAs hard as it is to admit failure on such a public level, it was liberating to speak my truth. The truth that I couldn\u2019t see at that point in time is that I didn\u2019t fail, I was actually just being protected by the universe and redirected back to my life path.\u201d<\/p>\n

Whitney continued to thank her customers, brand ambassadors, and fans for their overwhelming support, adding, \u201cI see you, I feel you, I appreciate you, and I love you.\u201d She then shared a press statement about what was next for Wild Rose Beauty. \u00a0<\/p>\n

Whitney Rose is relaunching Wild Rose Beauty<\/p>\n

As of Sept. 17, Whitney \u201chas officially reclaimed full ownership\u201d of Wild Rose Beauty, according to the company\u2019s same-day press release<\/a>, which Whitney featured in her Instagram post.<\/p>\n

“This relaunch is deeply personal to me; it’s about reconnecting with what I originally set out to create: a beauty brand that empowers, uplifts, and celebrates authenticity,” Whitney said in a statement. “Wild Rose Beauty has always been about more than skincare; it’s about creating routines that help people feel beautiful inside and out.\u201d<\/p>\n

The direct-to-consumer brand, as announced, is no longer affiliated with former partners and outside partnership groups, \u201cushering in a new era of independence, authenticity, and innovation.\u201d The rebrand will reportedly introduce customers to new products with a stronger commitment to clean and cruelty-free products, while also staying true to fan favorites of the past.\u00a0<\/p>\n

Related: A SWAT Team Once Again Confronts the RHOSLC Cast on Season 6 Premiere: \u201cUnder Arrest\u201d<\/a><\/p>\n

It will be the line\u2019s second rebrand since Wild Rose Beauty changed on Season 2 from Iris + Beau<\/a>, which predated RHOSLC\u2019s 2020 series premiere.<\/p>\n

The RHOSLC cast and Bravolebs react to Whitney Rose\u2019s business news<\/p>\n

Andy Cohen<\/a> and Angie Katsanevas<\/a> agreed on the Sept. 16 episode of Watch What Happens Live<\/a> that Whitney\u2019s confession about her business failure was \u201cbrave and honest.\u201d<\/p>\n

Related: New RHOSLC Season 6 Trailer Teases \u201cCrazy\u201d Accusations & Drama: \u201cThe Witch Hunt Begins\u201d<\/a><\/p>\n

Meanwhile, Whitney\u2019s latest career news garnered praise from Bronwyn Newport<\/a>, who called her \u201cvulnerable and real,\u201d adding, \u201cIt\u2019s such an inspiration for others trying to find their path and facing struggles! So happy to see it all coming together!\u201d<\/p>\n

Britani Bateman<\/a> \u2014 who unwittingly drew the confession from Whitney on the premiere \u2014 wished the entrepreneur a \u201cCongratulations.\u201d<\/p>\n

Chanel Ayan<\/a> of The Real Housewives of Dubai<\/a> also entered the chat to say, \u201cYes queen keep going proud of you.\u201d<\/p>\n

Details on Whitney Rose’s business “failure”\u00a0<\/p>\n

As seen on the RHOSLC Season 6 premiere, Whitney bravely told the other Housewives over a campfire that she had to lay off 30 employees, in addition to referencing \u201cmillions\u201d in losses and \u201cthousands\u201d of customers.<\/p>\n

All in all, she said the business \u201cflat out tanked.”<\/p>\n

What are Whitney Rose\u2019s other businesses?<\/p>\n

See what else happened on the Housewives\u2019 RV trip on the season premiere<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Things are on the up-and-up for The Real Housewives of Salt Lake City\u2019s Whitney Rose‘s career after she…\n","protected":false},"author":2,"featured_media":29612,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[320,93,61,60,43,11251,2278,282,24111],"class_list":{"0":"post-29611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-career","9":"tag-entertainment","10":"tag-ie","11":"tag-ireland","12":"tag-news","13":"tag-the-real-housewives-of-salt-lake-city","14":"tag-trending","15":"tag-tv","16":"tag-whitney-rose"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/29611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=29611"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/29611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/29612"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=29611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=29611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=29611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}