{"id":301307,"date":"2026-02-16T19:20:10","date_gmt":"2026-02-16T19:20:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/301307\/"},"modified":"2026-02-16T19:20:10","modified_gmt":"2026-02-16T19:20:10","slug":"apple-launching-video-podcasts","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/301307\/","title":{"rendered":"Apple Launching Video Podcasts"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/apple\/\" id=\"auto-tag_apple\" data-tag=\"apple\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> is getting in on the rise of the video podcast.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe tech company is set to start rolling out video on its popular podcast app. It comes over 20 years after Apple first started supporting podcasts via iTunes and launched a standalone app in 2012.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe move comes as the battle for video podcast intensifies with Netflix aggressively striking deals with podcast creators to move their video streams from YouTube to its own service. <a href=\"https:\/\/deadline.com\/2025\/10\/netflix-video-podcast-deal-spotify-bill-simmons-1236584556\/\" rel=\"nofollow noopener\" target=\"_blank\">The streamer has struck deals with the likes of The Ringer and Barstool Sports<\/a> and <a href=\"https:\/\/deadline.com\/2026\/01\/the-pete-davidson-show-netflix-first-original-video-podcast-1236682956\/\" rel=\"nofollow noopener\" target=\"_blank\">debuted its first original series, The Pete Davidson Show,<\/a> which doesn\u2019t even have an audio component. Apple rival Spotify has also heavily invested in the video podcast space.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tApple is launching video today in beta versions of its new iOS 26.4 system before rolling out wider across iPhones and iPads this spring.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIt will use its HTTP Live Streaming (HLS) technology, which will allow users to switch between watching and listening to shows. Users can watch video from within the app and can also download videos to watch offline.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe company has started working with a number of podcast providers and networks to allow podcast creators to insert video ads, including host-read spots, in their shows. Its first tranche of deals are with Acast, Amazon\u2019s ART19, Triton\u2019s Omny Studio; SiriusXM, AdsWizz, and Simplecast and expects more providers in the future.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cTwenty years ago, Apple helped take podcasting mainstream by adding podcasts to iTunes, and more than a decade ago, we introduced the dedicated Apple Podcasts app,\u201d said Eddy Cue, Apple\u2019s SVP, Services. \u201cToday marks a defining milestone in that journey. By bringing a category-leading video experience to Apple Podcasts, we\u2019re putting creators in full control of their content and how they build their businesses, while making it easier than ever for audiences to listen to or watch podcasts.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Apple is getting in on the rise of the video podcast. The tech company is set to start&hellip;\n","protected":false},"author":2,"featured_media":301308,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[936,61,60,80],"class_list":["post-301307","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/301307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=301307"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/301307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/301308"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=301307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=301307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=301307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}