Kim Kardashian and Sydney Sweeney have reportedly become rivals since the latter launched her lingerie brand, Syrn. Recently, a source claimed that the SKIMS co-founder has allegedly been \u201cpainfully aware\u201d of the young actress encroaching on her territory.<\/p>\n
For those unversed, Sweeney recently caught everyone\u2019s attention with her unique ways of promoting her new company. The fashion brand is majorly focused on the lingerie market, which has been Kardashian\u2019s forte for a long time.<\/p>\n
Sydney Sweeney\u2019s brand \u2018feels uncomfortably close to Kim Kardashian\u2019s core territory,\u2019 per source<\/p>\n
A source recently told RadarOnline<\/a> that the reality TV star has built a massive \u201cempire\u201d in the lingerie sector through her brand, SKIMS. From shapewear to beauty products, the company has been dominating this particular market for a long time.<\/p>\n \u201cWatching Sydney move into lingerie, and reportedly line up trademarks that could extend into cosmetics and skincare, feels uncomfortably close to her core territory,\u201d the insider claimed. Sweeney recently launched her brand, Syrn, which is primarily focused on lingerie. According to the source, Kardashian has been \u201cpainfully aware\u201d of Sweeney \u201cedging into industries Kim has worked hard to define.\u201d<\/p>\n Meanwhile, an informant close to the Euphoria actress claimed that the Hollywood star has been \u201cstrategic\u201d about entering this industry. She has reportedly been moving ahead with her brand, which she carefully \u201cdesigned to place her in direct contention with powerhouse brands such as SKIMS.\u201d<\/p>\n Furthermore, they added that the 28-year-old was \u201cfully aware\u201d of the consequences she may have to deal with. Sweeney allegedly knew that she could \u201cruffle feathers\u201d with Kardashian and the people around her. Despite the obstacles, the Housemaid lead reportedly didn\u2019t \u201cback down because of someone else\u2019s discomfort.\u201d<\/p>\n Earlier, Sweeney caught attention for promoting her brand by climbing on the Hollywood sign and draping it with bras. She also posted the stunt on her Instagram<\/a>.<\/p>\n Originally reported by Suushmmita Sen on RealityTea<\/a>.<\/p>\n The post Sydney Sweeney\u2019s Making Kim Kardashian Uncomfortable \u2014 Source<\/a> appeared first on Mandatory<\/a>.<\/p>\n