{"id":303468,"date":"2026-02-18T01:48:10","date_gmt":"2026-02-18T01:48:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/303468\/"},"modified":"2026-02-18T01:48:10","modified_gmt":"2026-02-18T01:48:10","slug":"stv-radio-bauer-and-global-lined-up-for-edinburgh-radio-event-radiotoday","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/303468\/","title":{"rendered":"STV Radio, Bauer and Global lined up for Edinburgh radio event \u2013 RadioToday"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" class=\"kdafxujcge-link\" href=\"https:\/\/todayl.ink\/aiirjune\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"kdafxujcge-image\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/09\/RTUKPackageDeal1webp.webp.webp\" alt=\"Aiir June 2\"\/><\/a><\/p>\n<p>Heart Scotland\u2019s breakfast team and STV Radio will headline Radiocentre\u2019s Tuning In Scotland event in Edinburgh next month.<\/p>\n<p><a href=\"https:\/\/todayl.ink\/WiseBuddah\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/09\/RadioToday-Small-Image-150x150-1.png\" width=\"150\" height=\"150\"\/><\/a><\/p>\n<p>The industry gathering takes place on Wednesday 18th March at Everyman Edinburgh, bringing together broadcasters, brands and creative leaders for a morning of discussion focused on the Scottish market.<\/p>\n<p>Des Clarke, Adele and Grado from Heart Scotland Breakfast will appear alongside Global\u2019s Andy Everett to discuss launching a refreshed breakfast show in a competitive market following last summer\u2019s changes.<\/p>\n<p>STV Radio will be represented by Commercial Director Danielle Kelly and breakfast presenter Ewen Cameron, who will join James McLernon from Lime to explore the impact of brand partnerships, including Lime\u2019s sponsorship of the STV Radio Football Show.<\/p>\n<p>Radiocentre\u2019s Head of Insight Donna Burns will present new findings from the expanded study Radio: The Performance Multiplier \u2013 The Amplified Edit. She will be joined by Elaine Gilmour from Tesco Insurance and Money Services to outline how radio formed part of their strategy within the research.<\/p>\n<p>Bauer Media Audio UK\u2019s Director of Digital Charlie Brookes will outline the development of AudioXi and its role in unifying digital audio advertising across radio, podcasts and streaming.<\/p>\n<p>Audio creativity will also be on the agenda, with Communicorp\u2019s John-Paul Hughes, who is Executive Creative Director at MindField, exploring its role in driving effectiveness. Sharing a series of creative principles, he will demonstrate how powerful ideas can cut-through and connect with audiences.<\/p>\n<p>The event will be opened and chaired by Radiocentre Chief Executive Matt Payton, who will provide a market update and set out policy priorities for the year ahead.<\/p>\n<p>Lucy Barrett said: \u201cThis year\u2019s event will showcase the strength of radio and audio in Scotland, from on-air talent and creativity to commercial innovation and effectiveness.\u201d<\/p>\n<p><a href=\"https:\/\/www.radiocentre.org\/tuningin-scotland\/\" target=\"_blank\" rel=\"noopener nofollow\">Tuning In Scotland<\/a> begins at 9:15am and runs until 12.15pm. Places can be reserved <a href=\"https:\/\/www.radiocentre.org\/tuningin-scotland\/#tuning-in-scotland-2026\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<p>Full list of confirmed speakers:<\/p>\n<p>Andy Everett, Managing Editor for Scotland &amp; Wales, Global<br \/>\nCharlie Brooks, Director of Digital, Bauer Media Audio UK<br \/>\nDanielle Kelly, Commercial Director, STV Group<br \/>\nDonna Burns, Head of Insight, Radiocentre<br \/>\nElaine Gilmour, Media Lead, Tesco Insurance and Money Services<br \/>\nEwen Cameron, Breakfast Show Presenter, STV Radio<br \/>\nDes Clarke, Adele &amp; Grado, Heart Breakfast<br \/>\nJames McLernon, Head of Marketing and Brand, Lime<br \/>\nJohn-Paul Hughes, Executive Creative Director, MindField<br \/>\nMatt Payton, CEO, Radiocentre<\/p>\n","protected":false},"excerpt":{"rendered":"Heart Scotland\u2019s breakfast team and STV Radio will headline Radiocentre\u2019s Tuning In Scotland event in Edinburgh next month.&hellip;\n","protected":false},"author":2,"featured_media":303469,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[93,61,60,278],"class_list":{"0":"post-303468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-ie","10":"tag-ireland","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/303468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=303468"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/303468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/303469"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=303468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=303468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=303468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}