{"id":304388,"date":"2026-02-18T14:47:07","date_gmt":"2026-02-18T14:47:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/304388\/"},"modified":"2026-02-18T14:47:07","modified_gmt":"2026-02-18T14:47:07","slug":"soulcycle-partners-with-loop-earplugs-to-enhance-ride-experience","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/304388\/","title":{"rendered":"SoulCycle Partners With Loop Earplugs to Enhance Ride Experience"},"content":{"rendered":"

\n\tOn Wednesday, SoulCycle announced its new partnership with Antwerp-based lifestyle earplug company Loop.<\/p>\n

\n\tWith more than 17dB of hearing protection, Loop is helping riders enjoy every beat and is the \u201cultimate\u201d wellness<\/a> accessory for rides and more. Moreover, this also marks the Belgian brand entering into the group fitness space \u2014 with the intersection of performance and long-term health. And through this partnership, Loop said it\u2019s bringing its mission to the studio and making hearing protection a part of music, movement and culture.<\/p>\n

\n\tFounded on the idea that everyone should be able to \u201clive life at their own volume \u2014 regardless of their environment,\u201d the hearing protection provides for a wide range of usage including performance, recovery, sleep, entertainment and social interactions.<\/p>\n

\n\t\u201cWe started Loop to make hearing protection something people actually use,\u201d said Maarten Bodewes, cofounder of Loop. \u201cMusic is a core part of a SoulCycle class, and people shouldn\u2019t have to choose between protecting their hearing and enjoying it.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\n\tWith SoulCycle\u2019s journey as a disruptor to a global phenomenon in the fitness space, the brand has a cult-like following by harnessing the power of music, community and \u201cmind-body-soul connection.\u201d Its candlelit studios block out distractions and enable riders to immerse themselves in rhythm-led choreography.<\/p>\n

\n\t\u201cAt SoulCycle, we\u2019re always thinking about how to evolve the rider experience to support performance and long-term well-being. This partnership with Loop Earplugs gives our riders an option to protect their hearing without sacrificing the class they know and love. It\u2019s a natural extension of how we think about holistic wellness<\/a>,\u201d said Evelyn Webster, chief executive officer of SoulCycle.<\/p>\n

\n\tThis follows Loop\u2019s major expansions last year with a Target partnership<\/a>, collaboration with Swarovski<\/a> and being named the official earplug partner of McLaren\u2019s Formula 1 team<\/a>.<\/p>\n

\n\tLoop\u2019s earplugs will be available in select studios across all major U.S. cities in New York, Massachusetts, Pennsylvania, California, Connecticut, Illinois, Texas and Florida, until Aug. 17. Starting now, SoulCycle riders will be able purchase its Experience 2 model in black or gold in studios or on the fitness company\u2019s website.<\/p>\n","protected":false},"excerpt":{"rendered":"On Wednesday, SoulCycle announced its new partnership with Antwerp-based lifestyle earplug company Loop. With more than 17dB of…\n","protected":false},"author":2,"featured_media":304389,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[8106,7335,61,60,4025,93141,80,1184],"class_list":["post-304388","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-collaboration","tag-formula-1","tag-ie","tag-ireland","tag-launch","tag-swarovski","tag-technology","tag-wellness"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/304388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=304388"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/304388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/304389"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=304388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=304388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=304388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}