The GPA will develop a media engagement framework to ensure more visibility and profile for players.<\/p>\n
The players group will unveil their new strategic document ‘The Playbook 2026-2028’ on Thursday and a key aim is to ensure there is a structured policy of interaction with inter-county players during playing seasons.<\/p>\n
The document breaks down the GPA\u2019s key areas of focus for the next 36 months.<\/p>\n
Growing Gaelic games and the brand and profiles of players is a key target.<\/p>\n
Increasing visibility for GPA members to help them reconnect with supporters, enhancing their communication skills and building their brand and profile are other aims.<\/p>\n
The new plan will strive to create more access to players and increase meaningful engagement between themselves and the media.<\/p>\n
The document will be unveiled three months after the GAA and GPA reached a landmark agreement formally recognising that inter-county players own their name, image, likeness, and personality (NILP) rights.<\/p>\n
That recognition is part of a new four-year protocol running from 2026 to 2029.<\/p>\n
Under the agreement players hold ownership over their own NILP rights for both commercial and non-commercial use.<\/p>\n
The joint commercial venture, Le Ch\u00e9ile, will oversee the commercialisation of these rights to ensure fairness and transparency and a dedicated distribution fund will be created for eligible players from the proceeds of NILP commercialisation.<\/p>\n
The GAA’s streaming platform, GAA+, will serve as a primary vehicle for NILP-related activity with GPA members receiving 15% of annual license fees and dividends.<\/p>\n
Inter-county players will also receive 15% of gross Central Council commercial revenue under the agreement.<\/p>\n
A new joint bursary fund of \u20ac300,000 annually will be established.<\/p>\n
The subsequent motion to help players plan to increase their visibility and brand, and grow Gaelic games, was passed at the GPA\u2019s AGM in 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"The GPA will develop a media engagement framework to ensure more visibility and profile for players. The players…\n","protected":false},"author":2,"featured_media":304426,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[61,60,112],"class_list":["post-304425","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-ie","tag-ireland","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/304425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=304425"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/304425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/304426"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=304425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=304425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=304425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}