{"id":306183,"date":"2026-02-19T13:31:15","date_gmt":"2026-02-19T13:31:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/306183\/"},"modified":"2026-02-19T13:31:15","modified_gmt":"2026-02-19T13:31:15","slug":"the-bizarre-broccoli-juice-trend-sweeping-winter-olympics-its-better-than-jagermeister","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/306183\/","title":{"rendered":"The bizarre broccoli juice trend sweeping Winter Olympics: \u2018It\u2019s better than Jagermeister\u2019"},"content":{"rendered":"

Milano-Cortina 2026 has seen the bizarre, including \u2018penis-gate\u2019 and an anti-doping concern surrounding ski jumpers and the injection of hyaluronic acid.<\/p>\n

Technological advances also saw Great Britain have a special skeleton helmet banned, though it failed to deny Matt Weston from a famous golden double.<\/p>\n

But as athletes push the boundaries of what is possible, physiologically, diet, nutrition and supplements can prove the difference between gold, silver, bronze and despair.<\/p>\n

Enter a new trend in the shape of broccoli juice, with cross-country skiing among the sports especially transfixed by this supplement, which has also proven popular, and even essential, to elite long-distance runners in the last year.<\/p>\n

The premise is enough to make fussy eaters retch, but taken as a shot in a highly concentrated, liquid form, broccoli juice could bring a sufficient boost to help athletes fulfil their dreams.<\/p>\n

Swedish company Nomio has led the market, with a compound in the vegetable reportedly helping to lower blood lactate levels during intense exercise.<\/p>\n

\"Lindsey<\/p>\n

Lindsey Vonn celebrates with champagne. Photo: Reuters\/Stefan Wermuth<\/p>\n

Olympic and world champions such as cyclist Mads Pederson and runners Cole Hocker and Andres Almgren are already on board, and now winter sports are too.<\/p>\n

Managing effort can only go so far; with an athlete\u2019s lactate threshold, the point at which the body switches its energy system from aerobic to anaerobic, critical as lactate begins to build up in the bloodstream faster than it can be removed.<\/p>\n

Anecdotally, athletes will describe the burn, with pain visible across their faces, meaning the longer they can avoid this sensation, the better their chances of success.<\/p>\n

After eight years of research from scientists at the Swedish School of Sport and Health Science and Stockholm\u2019s renowned Karolinska Institute, the ideal quantity has settled on six pounds of broccoli per liquid shot dose, with only a small dose of lemon and sugar to make the drink just slightly more palatable.<\/p>\n

\u201cWe sell it because it works, not because it tastes good,\u201d Nomio co-founder Emil Sj\u00f6lander says, with the taste claimed to be \u201ca combination of wood and Dijon mustard.\u201d<\/p>\n

Just like sodium bicarbonate, with its benefits researched more extensively, beetroot juice and caffeine, broccoli juice has been added to the cocktail of legal supplements for the world\u2019s best endurance athletes, with Nordic skiing, cyclists and runners harnessing it around hard training and races. There is even some evidence to support the anecdotal effect of the supplement.<\/p>\n

\u201cThere\u2019s bio-plausibility, meaning there\u2019s been enough research where this is now a legitimate hypothesis,\u201d renowned performance coach and author Steve Magness states. \u201cThe problem is, there\u2019s only been a handful of studies.\u201d<\/p>\n

\"Broccoli<\/p>\n

Broccoli juice could bring a sufficient boost to help athletes fulfil their dreams.<\/p>\n

Pedersen attributes the juice to some of his breakthrough performances: \u201cWith Nomio, I feel completely different on the bike. During Gent-Wevelgem, I hit a 90-minute all-time best at 400W. The craziest part is that even when I went all out, I was still able to recover quickly after every climb.\u201d<\/p>\n

While Einar Hedegart, a Norwegian Olympic cross-country skier who won two gold medals this month in the men’s 4 \u00d7 7.5 kilometre relay and men\u2019s team sprint, also hailed the supplement, though some maintain its impact could be down to a placebo effect.<\/p>\n

\u201cThe amount of good races I\u2019ve had with Nomio and the amount of good hard sessions, I definitely think it\u2019s working,\u201d Hedegart states, according to WSJ.<\/p>\n

While Team Norway colleague and former Olympic champion Emil Iversen, who combined with Hedegart to win gold in the men’s 4 \u00d7 7.5 kilometre relay, has pinpointed its impact on recovery.<\/p>\n

\u201cWe are maybe one minute uphill and maybe 10 seconds downhill,\u201d Iversen says. \u201cI think maybe it helps me just recover faster in the small breaks we have.<\/p>\n

\u201cIt\u2019s better than J\u00e4germeister, for sure.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Milano-Cortina 2026 has seen the bizarre, including \u2018penis-gate\u2019 and an anti-doping concern surrounding ski jumpers and the injection…\n","protected":false},"author":2,"featured_media":306184,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[61,60,112,23196],"class_list":{"0":"post-306183","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-ie","9":"tag-ireland","10":"tag-sports","11":"tag-winter-olympics"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/306183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=306183"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/306183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/306184"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=306183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=306183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=306183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}