The recovery of domestic tourism among Japanese people is stalling as consumers are becoming more thrifty amid rising prices.<\/p>\n
In 2025, the number of Japanese tourists at home increased 2.5% from the previous year to 553.6 million, decelerating significantly from the previous year’s growth of 8.5%, according to data released by the Japan Tourism Agency.<\/p>\n
The annual tourist figure was around 600 million before the COVID-19 pandemic but tumbled below 300 million in 2020, when an emergency was declared over the pandemic.<\/p>\n
As the pandemic subsided, the figure rebounded 55.8% in 2022. However, the pace of recovery has since been slowing.<\/p>\n
The tourist figure is projected to decrease 2.2% in 2026, according to major travel agency JTB Corp.<\/p>\n
In a survey by the company, 33.5% of respondents said that they would not travel domestically because they cannot afford to, making up the largest group, followed by 29.6% who said that travel costs are high.<\/p>\n
Meanwhile, a survey by the tourism agency showed that spending by Japanese tourists at home increased 6.4% to reach a record high in 2025. Spending per domestic trip also hit a record high.<\/p>\n
Shigeki Murata, head of the agency, said at a news conference that the survey results reflect widespread inflation.<\/p>\n
While tourism demand from foreign visitors remains strong, the domestic industry faces the challenge of offering travel opportunities that meet the needs of Japanese tourists.<\/p>\n","protected":false},"excerpt":{"rendered":"The recovery of domestic tourism among Japanese people is stalling as consumers are becoming more thrifty amid rising…\n","protected":false},"author":2,"featured_media":312402,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[72,113,61,1095,60,8672,6306],"class_list":{"0":"post-312401","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-business","9":"tag-economy","10":"tag-ie","11":"tag-inflation","12":"tag-ireland","13":"tag-japanese-economy","14":"tag-tourism"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/312401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=312401"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/312401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/312402"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=312401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=312401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=312401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}