![\"Arijit](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/02\/image_1771788937281_1771788962799.jpg\" "\\"Arijit")
Arijit Singh, Hiren Kamod<\/p>\nDays after the Bombay High Court granted ad-interim relief to actor-politician Shatrughan Sinha by restraining certain websites, social media accounts, AI-linked entities, and others from misusing and exploiting his personality rights, his lawyer explains what the order entails and why it was necessary.<\/p>\n
Arijit Singh, Hiren Kamod<\/p>\n
\u201cVarious forms of illegal exploitation of his persona were being done for commercial gain. This included merchandise being sold on online platforms without his permission, such as mugs, fridge magnets, etc. People were making money out of it.\u201d Hiren Kamod, counsel and IP expert, Bombay HC, tells us. He adds, \u201cThere were a lot of fake profiles in his name. The third infringement was distorting his pictures to make GIFs and memes. There was also pornographic material on which his face was morphed. We wanted to curtail this rampant usage.\u201d<\/p>\n
However, this order does not stop comics from mimicking Shatrughan and his iconic dialogue, \u2018Khamosh\u2019. Kamod explains, \u201cIf Sunil Grover or any comedian wants to imitate him, there can\u2019t be any injunction against them; there is no commercial exploitation. What you can\u2019t do is sell any product with the actor\u2019s name or mannerisms like \u2018Khamosh\u2019. None of the personality rights protection orders can stop any actors from impersonating\/mimicking artistes.\u201d<\/p>\n
Counsel Kamod has also represented singers Arijit Singh and Sonu Nigam in personality rights cases. Referring to Arijit\u2019s 2024 case, he says it was among the first of its kind that he handled.<\/p>\n
\u201cA lot of websites were converting anyone\u2019s voice into Arijit\u2019s voice. Some were even staging online concerts in his name and making money from them. The injunction was passed to stop such misrepresentation,\u201d he explains.<\/p>\n
Speaking about Sonu\u2019s case, he adds, \u201cThere was an individual named Sonu Nigam Singh who was using \u2018Sonu Nigam\u2019 as his display name and profile picture (on X). He had garnered over one lakh followers, including the official account of PM Narendra Modi. Certain posts made by this person led to backlash against Sonu. The court recognised that a name can function as a trademark and directed the individual to always use his full name to avoid confusion.\u201d<\/p>\n
Protecting personality rights: When legal action is possible<\/p>\n
A celebrity can seek legal protection against:<\/p>\n
Any kind of unauthorised endorsement<\/p>\n
Misappropriation or misuse of name or image in advertising<\/p>\n
Voice imitation for profit<\/p>\n
Use of digital avatars for commercial exploitation<\/p>\n
Deepfake identity misuse<\/p>\n
False association claims<\/p>\n
Unlicensed merchandising<\/p>\n
Social media impersonation<\/p>\n
AI-generated persona replication<\/p>\n","protected":false},"excerpt":{"rendered":"Days after the Bombay High Court granted ad-interim relief to actor-politician Shatrughan Sinha by restraining certain websites, social…\n","protected":false},"author":2,"featured_media":312591,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[50374,93,61,60,8554,270,146336,26778,146337],"class_list":["post-312590","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-arijit-singh","tag-entertainment","tag-ie","tag-ireland","tag-karan-johar","tag-movies","tag-personality-rights","tag-shatrughan-sinha","tag-sonu-nigam"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/312590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=312590"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/312590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/312591"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=312590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=312590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=312590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}