{"id":319638,"date":"2026-02-27T06:42:13","date_gmt":"2026-02-27T06:42:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/319638\/"},"modified":"2026-02-27T06:42:13","modified_gmt":"2026-02-27T06:42:13","slug":"in-the-fall-off-is-inevitable-j-cole-circles-back-to-the-beginning-colossal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/319638\/","title":{"rendered":"In ‘The Fall-Off Is Inevitable,’ J. Cole Circles Back to the Beginning \u2014 Colossal"},"content":{"rendered":"

The second cut on disc 39 of his most recent double album, \u201cThe Fall-Off Is Inevitable<\/a>\u201d unfolds J. Cole\u2019s life and professional career through a backward-moving narrative. Directed by Palestinian-American filmmaker Ryan Doubiago<\/a>, the track\u2019s accompanying music video visually captures the feeling of reminiscence, as the rapper looks back on his journey thus far.<\/p>\n

Though each scene takes place within the same studio walls through a looping cycle, viewers move through a multitude of defining moments: a funeral scene, a wedding, writing music in solitude, and rewatching home videos from 1992. Because it\u2019s shot on film, the grain and warm color grading strengthen the through line of nostalgia and memory.<\/p>\n

\u201cFor the past 10 years, this album has been hand crafted with one intention: a personal challenge to myself to create my best work,\u201d the musician states in the video\u2019s opening slate. \u201cTo do on my last what I was unable to do on my first.\u201d <\/p>\n

At the video\u2019s close, he looks back as a stream of studio equipment floats behind him, tying together a full-circle ending. The Fall-Off is Cole\u2019s seventh and final album, and he is evidently taking it all in\u2014down to selling CDs<\/a> out of his Honda Civic trunk again, for $1. <\/p>\n

Watch more of Ryan Doubiago\u2019s work on Vimeo<\/a>, and keep up with his projects on Instagram<\/a>.<\/p>\n

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