{"id":321206,"date":"2026-02-28T04:12:13","date_gmt":"2026-02-28T04:12:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/321206\/"},"modified":"2026-02-28T04:12:13","modified_gmt":"2026-02-28T04:12:13","slug":"up-up-and-a-whey-soaring-whey-costs-force-indias-protein-supplement-makers-to-turn-to-plants","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/321206\/","title":{"rendered":"Up, up and a-whey! Soaring whey costs force India&#8217;s protein supplement makers to turn to plants"},"content":{"rendered":"<p>Over the past year, raw whey costs have climbed almost 70% to as much as  \u20b93,000 per kg, intensifying pressure across the value chain, according to suppliers who spoke to Mint. As a result, retail whey protein in India (largely in powder format), today typically ranges from about  \u20b92,000 per kg for budget products to  \u20b94,000-5,000 or more for premium offerings, with 2 kg packs costing  \u20b94,000 to  \u20b97,000.<\/p>\n","protected":false},"excerpt":{"rendered":"Over the past year, raw whey costs have climbed almost 70% to as much as \u20b93,000 per kg,&hellip;\n","protected":false},"author":2,"featured_media":321207,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[149367,149372,149373,149370,103,61,8868,149369,60,95297,136197,74224,446,64359,149371,2682,149365,149366,2541,116007,149374,149364,149368],"class_list":{"0":"post-321206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-amul","9":"tag-dairy-based-whey-protein","10":"tag-demand-from-sports-nutrition","11":"tag-fmcg-companies","12":"tag-health","13":"tag-ie","14":"tag-imports","15":"tag-indias-whey-protein-market","16":"tag-ireland","17":"tag-itc","18":"tag-marico","19":"tag-nutraceuticals","20":"tag-nutrition","21":"tag-plant-based-protein","22":"tag-plant-based-protein-supplement","23":"tag-protein","24":"tag-protein-supplements-market","25":"tag-protein-rich-products","26":"tag-supplements","27":"tag-whey","28":"tag-whey-in-powder-format","29":"tag-whey-prices","30":"tag-whey-protein-price-surge-india"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/321206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=321206"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/321206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/321207"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=321206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=321206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=321206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}