{"id":324734,"date":"2026-03-02T09:21:21","date_gmt":"2026-03-02T09:21:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/324734\/"},"modified":"2026-03-02T09:21:21","modified_gmt":"2026-03-02T09:21:21","slug":"a-new-ai-influencer-marketing-agency-is-here-for-the-post-follower-era","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/324734\/","title":{"rendered":"A New AI Influencer Marketing Agency Is Here for the Post-Follower Era"},"content":{"rendered":"

It starts with a full assessment of what a brand\u2019s goals are, and how they can get the most people to buy in. \u201cWe have them really bring us into the secrets of the brand; of what drives your brand devotion,\u201d T\u00e9llez says. \u201cBecause that is a big part of what we\u2019re trying to scale when we build a community of thousands of ambassadors.\u201d From there, the Devotion team develops a strategy for the brand, uses its tech to recruit ambassadors, and then implements an end-to-end experience for them, which includes incentivization or gifting, education, event invites, and more.<\/p>\n

T\u00e9llez grew Parade, a Gen Z favorite intimates brand, in large part via a brand ambassador program built on scale rather than a creator\u2019s reach. T\u00e9llez constructed big networks of ambassadors who helped propel the brand to $10 million in annual revenue. Parade\u2019s pursuit of fast growth, however, resulted in financial struggles<\/a>, and T\u00e9llez sold the company, which shuttered last October, in 2023. Building the ambassador program showed T\u00e9llez the white space for a tool to help brands work with high volumes of creators at once.<\/p>\n

Kroopf most recently built TikTok Shop\u2019s creator affiliate ecosystem and celebrity partnership strategy after 12 years working in the creator economy space. It was his time in China, back in 2022, during his TikTok tenure that most informed his approach to Devotion. \u201c[TikTok] was like, the algorithm is [in its] very early days and what you guys need to understand and help brands prepare for is that there\u2019s going to be an explosion of creators,\u201d he recalls. \u201cThe view was that brands really needed to spend resources across a lot of creator partners that would give them better, fresh content, keep them relevant, and make them more successful on the platform.\u201d<\/p>\n

Devotion has worked with dozens of brands in stealth, about half of which are fashion and beauty associated, though the founders decline to share names at this stage. They say that brands have seen triple the amount of tagged content on average. Devotion has hit seven-figure revenues. (The company declined to share their fees, but says it varies based on the size of the brand and the scope of its creator program.)<\/p>\n

\u201cWhen we were scaling Away, Instagram was just starting to reshape modern word of mouth \u2014 and even then, real scale was limited by manual processes,\u201d Goodwin says. \u201cToday\u2019s algorithmic feeds reward velocity and volume, so I invested in Devotion because Cami and Jon have the vision to build the infrastructure modern brands need to grow sustainable share of voice.\u201d<\/p>\n

Scaling intimacy<\/p>\n

The scale Devotion works at is only possible because of AI technology, the founders say. AI influencer gifting software is nothing new; a host of companies have launched in the past two years that offer these capabilities, from Spate to AMT, but marketers often aren\u2019t satisfied with existing tech. (One influencer marketer described an AI gifting software she trialed as \u201cabsolutely shocking\u201d and lamented that these companies are often run by male developers who have AI expertise but lack understanding of the influencer marketing landscape.) Devotion takes things one step further by establishing a creator ecosystem that includes, but goes well beyond, product seeding.<\/p>\n","protected":false},"excerpt":{"rendered":"It starts with a full assessment of what a brand\u2019s goals are, and how they can get the…\n","protected":false},"author":2,"featured_media":324735,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,122078,60,4212,80],"class_list":{"0":"post-324734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ie","12":"tag-influencer-marketing","13":"tag-ireland","14":"tag-latest","15":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/324734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=324734"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/324734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/324735"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=324734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=324734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=324734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}