{"id":332976,"date":"2026-03-07T01:28:14","date_gmt":"2026-03-07T01:28:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/332976\/"},"modified":"2026-03-07T01:28:14","modified_gmt":"2026-03-07T01:28:14","slug":"stray-kids-hyunjin-named-global-brand-ambassador-guess","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/332976\/","title":{"rendered":"Stray Kids’ Hyunjin Named Global Brand Ambassador GUESS"},"content":{"rendered":"

\n\tStray Kids<\/a> member Hyunjin has been named GUESS\u2019 latest Global Brand Ambassador. The company announced the news on Friday morning (March 6) along with a worldwide campaign featuring the K-pop superstar in a variety of looks.<\/p>\n

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\n\tThree days after launching a teaser campaign in which the musician\u2019s face was slyly hidden and glimpsed only in fleeting shots amid a rumble of drums and the cryptic caption \u201cStays in GUESS JEANS<\/a> \u2014\u00a03.6.26,\u201d which sent fans into a guessing frenzy, the official ad featuring Hyunjin dropped on Instagram on Friday morning (March 6). You can shop the star\u2019s look here<\/a>.<\/p>\n

\n\tIn it, the singer poses in a jean jacket and denim pant combo<\/a> on a couch, stares longingly into the camera and strikes some contemplative model poses to the accompaniment of the jazzy soundtrack. The company also posted a second look at the campaign with a series of photos of Hyunjin wearing pieces from GUESS\u2019 interpretation of a \u201cModern Heritage\u201d look, including classic denim shirts, straight-fit jeans, striped T-shirts and denim cargo pants as part of the GUESS JEANS collection. <\/p>\n

\n\t\u201cBeyond performance, Hyunjin is a creative force spanning music, dance, and visual art,\u201d said Paul Marciano, co-founder\/chief creative office of Guess? Inc. in a statement. \u201cHis sense of style, confidence and global influence make Hyunjin an amazing addition to the GUESS Family.\u201d\u00a0<\/p>\n

\n\tAs a global ambassador for both the GUESS and GUESS JEANS brands, Hyunjin will lead worldwide campaigns and headline key brand initiatives, according to a release, which noted that the collection he\u2019s featured in will be available at the new GUESS JEANS flagship store on Melrose Ave. in Los Angeles and online here<\/a>, as well as select worldwide GUESS stores beginning today.<\/p>\n

\n\t\u201cWe\u2019re excited to welcome Hyunjin to the family. Music and culture have always shaped my perspective on fashion, and Hyunjin is a highly talented artist. We believe he truly represents a new era of expression for the brand,\u201d added Guess? Inc.\u2019s chief new business development officer Nicolai Marciano.<\/p>\n

\n\tCheck out pictures from Hyunjin\u2019s GUESS campaign here<\/a>.<\/p>\n


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