{"id":334309,"date":"2026-03-07T20:09:10","date_gmt":"2026-03-07T20:09:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/334309\/"},"modified":"2026-03-07T20:09:10","modified_gmt":"2026-03-07T20:09:10","slug":"boynextdoor-goes-from-ramen-ads-to-paris-runways-as-brands-rush-to-sign-k-pops-rising-it-boys","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/334309\/","title":{"rendered":"BOYNEXTDOOR goes from ramen ads to Paris runways as brands rush to sign K-pop&#8217;s rising \u2018it boys&#8217;"},"content":{"rendered":"<p><img src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/03\/8f84d40f-6e92-496b-b9a3-60a61665f1d6.jpg\" style=\"height: auto; aspect-ratio: 550 \/ 393; width: 100%; display: block; margin-left: auto; margin-right: auto\" alt=\"BOYNEXTDOOR \/ Courtesy of COZ Entertainment\" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\"\/><\/p>\n<p>BOYNEXTDOOR \/ Courtesy of COZ Entertainment<\/p>\n<p class=\"editor-p\">K-pop boy band BOYNEXTDOOR is rapidly becoming one of the most sought-after faces in both advertising and fashion, as brands across industries race to collaborate with the fast-rising group.<\/p>\n<p class=\"editor-p\">The six-member group \u2014 Sungho, Riwoo, Myung Jaehyun, Taesan, Leehan and Woonhak \u2014 has recently gained attention in Korea\u2019s advertising industry thanks to their growing popularity and positive public image.<\/p>\n<p class=\"editor-p\">They were selected as models for a new global campaign for the Buldak spicy noodle brand and also became advertising faces for Binggrae\u2019s iconic Banana Flavored Milk, one of South Korea\u2019s most recognizable beverages.<\/p>\n<p class=\"editor-p\">The partnerships with such widely known brands have helped cement the group\u2019s mainstream appeal. BOYNEXTDOOR has also expanded its presence in the advertising industry by becoming models for Nache Perfume and several color cosmetics products.<\/p>\n<p class=\"editor-p\">The group\u2019s influence is now spreading beyond commercials into the global fashion scene.<\/p>\n<p class=\"editor-p\">Members Taesan and Leehan recently traveled to Paris to attend the Courr\u00e8ges Fall\/Winter 2026\u20132027 collection show. Their confident presence and polished styling drew attention from global fashion insiders and local media covering the event.<\/p>\n<p class=\"editor-p\">Courr\u00e8ges\u2019 official social media accounts also highlighted their attendance, reflecting the growing interest surrounding the group within international fashion circles.<\/p>\n<p class=\"editor-p\">BOYNEXTDOOR has steadily built its fan base through relatable music and a youthful image. The group\u2019s name \u2014 which translates roughly to \u201cboys next door\u201d \u2014 reflects their approachable concept and laid-back charm.<\/p>\n<p class=\"editor-p\">Their music releases have also delivered strong commercial results. The group achieved three consecutive million-selling albums with its mini albums \u201c19.99,\u201d \u201cNo Genre\u201d and \u201cThe Action.\u201d<\/p>\n<p class=\"editor-p\">In particular, the digital single \u201cIf I Say, I LOVE YOU\u201d released last year performed strongly across major Korean music charts. The song ranked No. 12 on Melon\u2019s 2025 annual chart, No. 4 on TikTok Korea\u2019s \u201cYear In Music\u201d year-end ranking, and No. 7 on Apple Music Korea\u2019s annual Top 100.<\/p>\n<p class=\"editor-p\">With its influence now extending from advertising to high fashion, BOYNEXTDOOR is preparing for an even bigger year.<\/p>\n<p class=\"editor-p\">The group plans to release its first full-length album and hold concerts in the coming months. In April, it will also launch its own regular television program, \u201cBOYNEXTDOOR Tomodachi Base,\u201d on Japan\u2019s Nippon TV.<\/p>\n<p class=\"editor-p\">This article from Xportsnews is adapted by a generative AI system and edited by The Korea Times.<\/p>\n","protected":false},"excerpt":{"rendered":"BOYNEXTDOOR \/ Courtesy of COZ Entertainment K-pop boy band BOYNEXTDOOR is rapidly becoming one of the most sought-after&hellip;\n","protected":false},"author":2,"featured_media":334310,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[93,61,60,278],"class_list":{"0":"post-334309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-ie","10":"tag-ireland","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/334309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=334309"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/334309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/334310"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=334309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=334309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=334309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}