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Samsung Electronics today announced that it ranks as the world\u2019s No.1 TV brand for the 20th consecutive year \u2014 marking two decades as the global leader in the television industry.<\/p>\n
Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung\u2019s leadership across premium, ultra-large and next-generation display technologies.<\/p>\n
Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.<\/p>\n
\u201cWhen consumers choose a TV, they\u2019re choosing a brand they can trust for years to come,\u201d said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. \u201cOur 20-year leadership in the global TV market reflects that trust \u2014 built on decades of engineering excellence and premium innovation.\u201d<\/p>\n
20 Years of Industry-Defining Innovation<\/p>\n
Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:<\/p>\n
2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.<\/p>\n
2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.<\/p>\n
2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.<\/p>\n
2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.<\/p>\n
2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.<\/p>\n
2018: 8K TVs delivered over 33 million pixels \u2014 four times the resolution of 4K.<\/p>\n
2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.<\/p>\n
Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today\u2019s premium TV standards.<\/p>\n
Strengthening Leadership in Premium and Next-Generation TVs<\/p>\n
Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.<\/p>\n
Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.<\/p>\n
With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide \u2014 offering industry-leading technology across multiple price tiers, screen sizes and display innovations.<\/p>\n","protected":false},"excerpt":{"rendered":"Samsung Electronics today announced that it ranks as the world\u2019s No.1 TV brand for the 20th consecutive year…\n","protected":false},"author":2,"featured_media":334611,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[153903,61,60,6840,80],"class_list":["post-334610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ai-tv","tag-ie","tag-ireland","tag-samsung-tv","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/334610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=334610"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/334610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/334611"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=334610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=334610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=334610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}