{"id":336206,"date":"2026-03-09T02:19:09","date_gmt":"2026-03-09T02:19:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/336206\/"},"modified":"2026-03-09T02:19:09","modified_gmt":"2026-03-09T02:19:09","slug":"roach-joins-wrxk-fm-as-part-of-sun-revamp","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/336206\/","title":{"rendered":"Roach Joins WRXK-FM As Part Of Sun Revamp"},"content":{"rendered":"<p><img loading=\"lazy\" data-od-removed-loading=\"lazy\" data-od-replaced- data-od-xpath=\"\/HTML\/BODY\/DIV[@class='jeg_viewport']\/*[5][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[5][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::DIV]\/*[1][self::DIV]\/*[2][self::DIV]\/*[1][self::P]\/*[1][self::IMG]\" data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/03\/wrxk.png\" alt=\"96 K-Rock WRXK Fort Myers Bubba Love Sponge\" width=\"200\" height=\"200\" class=\"alignright size-thumbnail wp-image-169318\"  \/>Sun Broadcasting continues its revamp of the stations it recently acquired from Beasley Media Group in Fort Myers as it launches a new on-air lineup at Classic Rock \u201c<a href=\"https:\/\/96krock.com\" target=\"_blank\" rel=\"noopener nofollow\">96 K-Rock<\/a>\u201d WRKX-FM Bonita Springs.<\/p>\n<p>Anthony \u2018Roach\u2019 Proffitt returns to the company to serve as APD\/MD\/midday host. Roach previously worked in the market as APD of Beasley Alternative \u201c99X\u201d WJBX from 2005-2010 and later worked at Sun as Program Director of Rock \u201c93X\u201d WXNX and later as APD\/MD\/midday host at \u201cRock 103.3\u201d W277AP\/WHEL-HD2 <a href=\"https:\/\/radioinsight.com\/headlines\/222622\/rock-103-3-fort-myers-fills-out-on-air-lineup\/\" rel=\"nofollow noopener\" target=\"_blank\">from 2022<\/a> until its <a href=\"https:\/\/radioinsight.com\/headlines\/268792\/fox-sports-adds-additional-fort-myers-signal\/\" rel=\"nofollow noopener\" target=\"_blank\">demise in May 2024<\/a>. Before arriving in Fort Myers, Proffitt worked at WPUP Athens GA, WKSM Fort Walton Beach, and programmed WNFZ Knoxville.<\/p>\n<p>Former midday host Marija Puidak will move to afternoons in addition to continuing to co-host mornings at CHR \u201c<a href=\"https:\/\/radioinsight.com\/headlines\/222622\/rock-103-3-fort-myers-fills-out-on-air-lineup\/\" rel=\"nofollow noopener\" target=\"_blank\">B103.9<\/a>\u201d WXKB. Marija has been with WRXK since joining the station as a weekend host in November 2020 and then rose to Programming Coordinator and midday host <a href=\"https:\/\/radioinsight.com\/headlines\/207798\/beasley-makes-multiple-staff-changes-in-fort-myers\/\" rel=\"nofollow noopener\" target=\"_blank\">in May 2021<\/a>. She originally came to the market in 2019 to host mornings at \u201c93X\u201d WXNX after stints in Kenosha WI and Fargo ND.<\/p>\n<p>The syndicated \u201cDave &amp; Chuck The Freak\u201d based at Beasley\u2019s 101.1 WRIF Detroit remains in mornings. Former PD\/afternoon host Jeff Zito remained with Beasley in multiple roles including hosting nights on WCSX Detroit and WRAT Point Pleasant NJ.<\/p>\n<p>With the addition of WRXK-FM to a cluster that also includes Classic Rock \u201c<a href=\"https:\/\/945thearrow.com\" target=\"_blank\" rel=\"noopener nofollow\">94.5 The Arrow<\/a>\u201d WARO, the stations are positioning themselves away from one another as WARO will focus on music from the 1970s through 1990s, while WRXK-FM is centered focused on the 1990s and 2000s.<\/p>\n","protected":false},"excerpt":{"rendered":"Sun Broadcasting continues its revamp of the stations it recently acquired from Beasley Media Group in Fort Myers&hellip;\n","protected":false},"author":2,"featured_media":336207,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[93,61,60,278],"class_list":{"0":"post-336206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-ie","10":"tag-ireland","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/336206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=336206"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/336206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/336207"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=336206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=336206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=336206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}