The high street retailer has revealed the Sex Education and X-Files star as the face of the new role, following days of speculation online about the identity of the mystery A-list style icon teased on its social media channels.<\/p>\n
In the announcement video, Anderson can be seen sitting behind a large office desk as she introduces herself in her new position.<\/p>\n
‘We all need more compliments,’ she says. ‘As such, I have taken a new position as Chief Compliments Officer of M&S<\/a>.’<\/p>\n The unusual job title is part of the retailer’s latest campaign celebrating the power of compliments and the feel-good confidence boost that can come from fashion.<\/p>\n Gillian Anderson has been appointed by Marks and Spencer as ‘chief compliments officer’ to praise staff and customers<\/p>\n In the announcement video, Anderson can be seen sitting behind a large office desk as she introduces herself in her new position<\/p>\n As Chief Compliments Officer (CCO), Anderson will ‘champion affirmation, positivity and connection the M&S way, celebrating customers’ individuality and the joy that personal style can bring’.<\/p>\n The appointment follows a cryptic teaser posted by the brand earlier this week, in which a woman could be seen writing the words ‘Love That’ on branded paper \u2013 prompting fans to try to identify the celebrity from her handwriting.<\/p>\n Names including Kate Moss, Claudia Winkleman, Fearne Cotton, Sienna Miller and Trinny Woodall were all suggested by followers attempting to crack the mystery.<\/p>\n The campaign grew out of a social media series launched by M&S last year celebrating small but powerful affirmations between strangers.<\/p>\n As the videos gained traction online, viewers began adopting the phrase ‘Love That’ as an everyday expression of appreciation \u2013 prompting the retailer to expand it into a wider campaign.<\/p>\n The initiative aims to encourage Britons \u2013 who are often stereotyped as hesitant to give or receive compliments \u2013 to embrace small moments of positivity in everyday life.<\/p>\n Research commissioned by M&S found 62 per cent of people feel instantly happier when they receive a compliment, highlighting the emotional impact of a simple kind word.<\/p>\n However, the study also revealed that eight per cent of people say they never receive compliments at all.<\/p>\n ‘We all need more compliments,’ she says. ‘As such, I have taken a new position as Chief Compliments Officer of M&S’<\/p>\n The unusual job title is part of the retailer’s latest campaign celebrating the power of compliments and the feel-good confidence boost that can come from fashion<\/p>\n Anderson will also be sharing messages of positivity online as part of the role, including posting on a newly created LinkedIn account to mark the campaign launch.<\/p>\n And while Anderson has appeared in advertising campaigns before, this marks one of her most prominent roles for a British high street retailer.<\/p>\n She previously lent her voice to an M&S Food Christmas campaign alongside stars including Olivia Colman and Eddie Redmayne, but has not fronted a fashion campaign for the brand until now<\/a>.<\/p>\n The actress is no stranger to the world of advertising, however, having previously starred in a \u00a34million campaign for bed retailer Dreams and fronted footwear brand Dune London’s Spring\/Summer 2020 campaign.<\/p>\n On her new job, she said: ‘A simple compliment can genuinely boost confidence and change how someone feels all day, so as Chief Compliments Officer, I’m here to help make those moments more commonplace.<\/p>\n Having spent my career playing women in positions of power, complexity and contradiction, I’ve become very deliberate about how I dress so when someone pays me a compliment it means a lot.<\/p>\n ‘Not necessarily because it’s about how I look but because I dress in a way that feels honest to who I am and when someone recognises that, it is affirming.<\/p>\n ‘Hearing something genuinely nice, especially about what you’re wearing, can change the way you carry yourself, whether you’re on a red carpet or doing the school run. And that boost shouldn’t be rare.’<\/p>\n In 2020, Marks and Spencer announced plans to cut 7,000 jobs as it battled the impact of Covid on the high street<\/a>.<\/p>\n However, it has since staged a major turnaround, reporting its best-ever financial performance in 2025, with pre-tax profit before adjusting items rising to \u00a3716.4 million in 2023\/24, up from \u00a3453.3 million the previous year.<\/p>\n![\"Gillian](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/03\/106991141-15628779-Gillian_Anderson_has_been_appointed_by_Marks_and_Spencer_as_chie-a-1_177312597016.jpeg\")
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