{"id":341704,"date":"2026-03-12T03:45:12","date_gmt":"2026-03-12T03:45:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/341704\/"},"modified":"2026-03-12T03:45:12","modified_gmt":"2026-03-12T03:45:12","slug":"the-memory-stock-cycle-of-boom-bust-repeat-is-over-executives-say","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/341704\/","title":{"rendered":"The memory stock cycle of boom-bust-repeat is over, executives say"},"content":{"rendered":"<p><img decoding=\"async\" class=\"InlineVideo-videoThumbnail\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/03\/108276875-17732610801773261078-44507914627-1080pnbcnews.jpg\" alt=\"Memory makers see surge in AI demand as hyperscalers lock in long-term contracts\"\/><\/p>\n<p>The <a href=\"https:\/\/www.cnbc.com\/ai-effect\/\" rel=\"nofollow noopener\" target=\"_blank\">artificial intelligence<\/a> spending blitz has the <a href=\"https:\/\/www.cnbc.com\/2026\/01\/10\/micron-ai-memory-shortage-hbm-nvidia-samsung.html\" rel=\"nofollow noopener\" target=\"_blank\">memory<\/a> industry dancing to a new tune.<\/p>\n<p>Shares of <a href=\"https:\/\/www.cnbc.com\/quotes\/MU\/\" rel=\"nofollow noopener\" target=\"_blank\">Micron<\/a> are up more than 370% over the past year, while <a href=\"https:\/\/www.cnbc.com\/quotes\/SNDK\/\" rel=\"nofollow noopener\" target=\"_blank\">Sandisk<\/a>, which only listed in February of last year, is up more than 1100%.<\/p>\n<p>For decades, memory stocks were stuck in a trader&#8217;s game, a boom-bust-repeat pattern, but executives now say that AI has structurally broken the old cycle, and prices are showing no signs of coming down.<\/p>\n<p>&#8220;We will continue to raise prices because the industry will continue to raise prices,&#8221; <a href=\"https:\/\/www.cnbc.com\/quotes\/HPE\/\" rel=\"nofollow noopener\" target=\"_blank\">HPE<\/a> CEO Antonio Neri told CNBC. &#8220;There is not enough supply for demand.&#8221;<\/p>\n<p>An executive at hard drive maker <a href=\"https:\/\/www.cnbc.com\/quotes\/STX\/\" rel=\"nofollow noopener\" target=\"_blank\">Seagate<\/a> told the South China Morning Post on Tuesday that memory <a href=\"https:\/\/www.scmp.com\/tech\/article\/3346104\/memory-price-hikes-new-normal-ai-boom-fuels-storage-demand-seagate-says\" target=\"_blank\" rel=\"nofollow noopener\">price hikes<\/a> are likely to become &#8220;the new normal&#8221; for the next few years. <\/p>\n<p>South Korea&#8217;s <a href=\"https:\/\/www.cnbc.com\/quotes\/HXSCL\/\" rel=\"nofollow noopener\" target=\"_blank\">SK Hynix<\/a>, one of the biggest producers of memory in the world, told CNBC that the entire memory industry is undergoing structural change.<\/p>\n<p>&#8220;The company&#8217;s customers, including hyperscalers, have increasingly preferred long-term contracts over the one-year agreements that were more common in the past,&#8221; a spokesperson said in a statement.<\/p>\n<p>Micron told CNBC that customers are now more than willing to sign long-term supply agreements to lock-in memory for years. <\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/quotes\/AVGO\/\" rel=\"nofollow noopener\" target=\"_blank\">Broadcom<\/a> CEO Hock Tan said on his company&#8217;s earnings call last week that he&#8217;s locked in supply all the way through 2028. <\/p>\n<p>Today&#8217;s AI workloads require a fundamentally different and far more memory-intensive architecture than anything the industry was built to support before.<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/quotes\/META\/\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a> announced a new in-house AI chip on Wednesday and also noted concerns about access to the high-bandwidth memory it needs.<\/p>\n<p>&#8220;We&#8217;re absolutely worried about <a href=\"https:\/\/www.cnbc.com\/2026\/03\/11\/meta-ai-mtia-chip-data-center.html\" rel=\"nofollow noopener\" target=\"_blank\">HBM supply<\/a>,&#8221; Meta Vice President of Engineering Yee Jiun Song told CNBC. &#8220;But we think that we have secured our supply for what we&#8217;re planning to build out.&#8221;<\/p>\n<p>As hyperscalers crowd out consumer supply and with no meaningful relief coming until 2027 at the earliest, the AI buildout may have pushed memory into a new era.<\/p>\n<p><img decoding=\"async\" class=\"InlineVideo-videoThumbnail\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/03\/108276737-17732477031773247701-44504450613-1080pnbcnews.jpg\" alt=\"How ETF investors are keeping sight of their long-term objectives, amidst wild market swings\"\/><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The artificial intelligence spending blitz has the memory industry dancing to a new tune. Shares of Micron are&hellip;\n","protected":false},"author":2,"featured_media":341705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,156433,218,219,726,1676,122,38273,37001,61,206,60,138658,138657,1677,11143,74576,9203,40099,541,144052,80,9202],"class_list":["post-341704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-antonio-neri","tag-artificial-intelligence","tag-artificialintelligence","tag-breaking-news-technology","tag-broadcom-inc","tag-business-news","tag-enterprise","tag-hewlett-packard-enterprise-co","tag-ie","tag-internet","tag-ireland","tag-ishares-semiconductor-etf","tag-marvell-technology-inc","tag-meta-platforms-inc","tag-micron-technology-inc","tag-sandisk-corp","tag-seagate-technology-holdings-plc","tag-sk-hynix-inc","tag-south-korea","tag-spdr-sp-semiconductors","tag-technology","tag-western-digital-corp"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/341704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=341704"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/341704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/341705"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=341704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=341704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=341704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}