{"id":344013,"date":"2026-03-13T10:09:11","date_gmt":"2026-03-13T10:09:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/344013\/"},"modified":"2026-03-13T10:09:11","modified_gmt":"2026-03-13T10:09:11","slug":"kayla-itsines-becomes-sole-owner-of-globally-renowned-fitness-app-sweat-after-previously-selling-it","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/344013\/","title":{"rendered":"Kayla Itsines becomes sole owner of globally renowned fitness app Sweat after previously selling it"},"content":{"rendered":"

Kayla Itsines made the \u201csurreal\u201d announcement on Friday that she has become the sole owner of her hugely popular fitness app Sweat after previously selling it for $195 million.<\/p>\n

The Australian fitness queen, 34, took to social media to announce the \u201cnew and exciting chapter\u201d that \u201cmeans more to me than anyone will ever know\u201d.<\/p>\n

Itsines shot to fame more than a decade ago after launching her Bikini Body Guide ebook. She is now best known for Sweat, which is a workout and meal planning app with more than one million active monthly users.<\/p>\n

\u201cI\u2019m SO proud to announce that as of today I am the sole owner of @sweat,\u201d she said in a video shared to Instagram.\u201cI cannot believe I am saying this\u2026 it feels so surreal.\u201cSweat was created for women, and it\u2019s always been a goal of mine that one day I could say that Sweat is solely run by a woman.\u201cAnd today\u2026 I can.\u201cThat means more to me than anyone will ever know.\u201d<\/p>\n

She continued to tell her more than 15 million followers that the \u201cmost exciting chapter yet\u201d was \u201conly the beginning\u201d.<\/p>\n

Itsines co-founded Sweat with her ex-fiance Tobi Pearce in 2015, whom she shares a daughter, Arna.<\/p>\n

They sold the business six years later to US company iFIT in a deal initially reported to be $400m but later revealed as $195m.<\/p>\n

Friends and fellow influencers took to the comments section of her Instagram post with congratulatory messages and high-praise for the trainer.<\/p>\n

Her sister Leah, a cooking entrepreneur, said: \u201cFINALLY. So ready for this.\u201d<\/p>\n

\"TheCamera IconThe Sweat app launched in 2015 as a digital home for co-founder and head trainer Kayla Itsines\u2019 popular 28-minute workout. Credit: Sweat<\/p>\n

Perth-based influencer Gabi Cross said: \u201cSO proud of you girl!!!\u201d and Steph Claire Smith labelled it as an \u201cincredible achievement.\u201d<\/p>\n

In September, Itsines opened up about how she built her multi-million dollar empire which was largely thanks to an impressive business portfolio.<\/p>\n

\u201cI have commercial real estate, things like petrol stations, medical centres, residential stuff. And I am also getting into supplements as well. So, a lot of things,\u201d she told jobs app Getahead for a jobseeking TikTok series.<\/p>\n

\"FitnessCamera IconFitness influencer Kayla Itsines and her husband, Jae Woodroffe. Picture Instagram Credit: View<\/p>\n

In 2024, the Greek-Aussie featured on the Australian Financial Review\u2019s Young Rich List, taking out number 34 with an estimated worth of $171 million.<\/p>\n

With her healthy bank account in tow, Itsines this month snapped up a $13 million waterfront mansion on the Gold Coast.<\/p>\n

The five-bedroom, four-bathroom home\u2019s luxury features include a tennis court, infinity pool, cocktail bar, wine cellar, built-in trampoline, lavish marble entertaining terrace, and a pontoon and boat shed at the water\u2019s edge.<\/p>\n

Itsines married Jae Woodroffe in December 2023 and they share a young son named Jax.<\/p>\n","protected":false},"excerpt":{"rendered":"Kayla Itsines made the \u201csurreal\u201d announcement on Friday that she has become the sole owner of her hugely…\n","protected":false},"author":2,"featured_media":344014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[501,72,93,499,103,61,4051,60,166,43],"class_list":["post-344013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-health-fitness","tag-business","tag-entertainment","tag-fitness","tag-health","tag-ie","tag-influencers","tag-ireland","tag-lifestyle","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/344013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=344013"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/344013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/344014"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=344013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=344013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=344013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}