Holly Willoughby<\/a> was one of many stars toasting their parents on Mothering Sunday.<\/p>\n The TV presenter, 44, posted a sweet tribute to her lookalike mum Linda alongside her rarely seen sister Kelly.<\/p>\n Taking to social media, Holly posed in a patterned dress as she smiled for a wholesome selfie.<\/p>\n Alongside the post, she penned: ‘Happy Mother\u2019s Day to all the Mothers today\u2026 but especially mine\u2026 love you Mama (her favourite song)<\/p>\n In another hint that she’s been gearing up to make her comeback, Holly has been far more active on social media of late, sharing snaps from recent holidays and giving fans a glimpse into her enviable wardrobe.\u00a0<\/p>\n Holly Willoughby posed with her lookalike mum Linda and her rarely seen sister Kelly as she shared a sweet selfie to mark Mother’s Day on Sunday<\/p>\n It comes shortly after it was reported that ITV have shelved Holly’s show You Bet! after she turned down the presenting gig<\/p>\n Certainly, an increased social media presence is crucial given Holly’s plan to move on from traditional TV and harness the power of online.\u00a0<\/p>\n The Daily Mail’s Katie Hind revealed Holly’s new plan<\/a>\u00a0– that she is\u00a0working on a new digital project which will involve both producing and presenting her own show to be streamed online.<\/p>\n Katie understands that it might have echoes of her time at This Morning, where she transformed herself from children’s presenter to household name.\u00a0<\/p>\n The new project, which she is self-funding, is still under development. But Holly has impressive help on hand.\u00a0<\/p>\n She is working with a team at her husband Dan Baldwin’s television production company Hungry Bear, which is behind shows such as\u00a0Gladiators<\/a>, and Michael McIntyre<\/a>‘s Big Show, both screened on BBC<\/a> One.<\/p>\n ‘Holly has done television for 25 years and now she wants to make her own thing,’ a friend of the star shared.\u00a0<\/p>\n ‘And now daytime television is very much on the slide and it’s time for something new. She is excited, it is something so new and innovative, hopefully it will work.<\/p>\n ‘The television landscape has changed so much, people are consuming content on TikTok and other digital platforms.<\/p>\n ‘Holly has seen an opportunity now to start something new which has a future, unlike the kind of stuff she has done in the past.’<\/p>\n Such is Holly’s determination to start afresh that she turned down the chance of hosting ITV’s You Bet! for a third time, having hosted two specials with Stephen Mulhern in 2024. The series has since been axed.\u00a0<\/p>\n Share or comment on this article: ![\"Holly](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/03\/107157627-15648999-Holly_Willoughby_posed_with_her_lookalike_mum_Linda_and_her_rare-m-2_177361831149.jpeg\")
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\n Holly Willoughby poses with her lookalike mum Linda and rarely seen sister Kelly as she shares a sweet selfie to mark Mother’s Day<\/p>\n