\u201cWhile this might sound like a humdrum outcome, it\u2019s important to note that 2025 did not (unlike the year we\u2019re comparing it to) benefit from a hardware launch. As you might imagine, hardware launches tend to spike Store revenue, and holding steady in a no-launch year is a strong signal that ongoing Store investments are paying off.\u201d<\/p>\n
Pruett also revealed that premium app sales are still the largest revenue driver, although in app purchases (IAP) grew \u201csignificantly in 2025, by over 10%.\u201d<\/p>\n \u201cThe trend points to further diversification of monetization techniques on the platform, and better aggregation of success across titles,\u201d Pruett says. \u201cWhile most IAP revenue went to a small handful of titles in 2024, it was distributed more broadly in 2025. The number of IAP apps that reached $500k or more in revenue was up 20%.\u201d<\/p>\n As for gross revenue\u2014which is notably before Quest\u2019s 30% platform fee<\/a>\u2014Pruett says over 100 titles generated more than $1 million in 2025. While he didn\u2019t offer a breakdown of which monetization models were most successful, Pruett did reveal that subscription revenue represented \u201ca relatively small part of the overall ecosystem and is mostly not associated with video games.\u201d<\/p>\n Some of of those games include\u00a0UG\u2060, a free-to-play early access title popular with teens,\u00a0HARD BULLET\u2060, a physics-based sandbox shooter ($20), and\u00a0The Thrill of the Fight 2\u2060, a realistic boxing simulator ($20).<\/p>\n While the company has since shutdown multiple first-party studios<\/a>\u00a0in addition to laying off 10% of its Reality Labs XR division<\/a>\u00a0at the start of the year, Pruett says its Oculus Publishing arm will have \u201cmore [games] shipping this year\u201d following over 140 games shipped last year.<\/p>\n","protected":false},"excerpt":{"rendered":"Meta\u2019s Director of Games Chris Pruett revealed that Quest usage hit an all-time high in 2025, which helped…\n","protected":false},"author":2,"featured_media":349818,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[61,60,80,210,211,212],"class_list":["post-349817","post","type-post","status-publish","format-standard","has-post-thumbnail","category-virtual-reality","tag-ie","tag-ireland","tag-technology","tag-virtual-reality","tag-virtualreality","tag-vr"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/349817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=349817"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/349817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/349818"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=349817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=349817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=349817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/03\/chris-pruett.jpeg\")
<\/a>Chris Pruett | Image courtesy Meta<\/p>\n