{"id":353367,"date":"2026-03-18T23:26:21","date_gmt":"2026-03-18T23:26:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/353367\/"},"modified":"2026-03-18T23:26:21","modified_gmt":"2026-03-18T23:26:21","slug":"how-samsung-and-global-game-studios-are-redefining-the-game-experience-samsung-global-newsroom","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/353367\/","title":{"rendered":"How Samsung and Global Game Studios Are Redefining the Game Experience \u2013 Samsung Global Newsroom"},"content":{"rendered":"

At the Game Developers Conference (GDC) Festival of Gaming 2026 from March 9-13 in San Francisco at the Moscone Center, developers, technical leaders and industry experts gathered to see how the latest display breakthroughs are reshaping the PC gaming experience.<\/p>\n

During the event, Samsung Electronics also showcased its latest Odyssey gaming monitors and technologies at the San Francisco Marriott Marquis. Samsung brought together gaming industry leaders, enthusiasts and media to get a firsthand look at the Odyssey gaming monitor lineup and to play some of the hottest titles on PC, including Cyberpunk 2077 and Hell is Us.<\/p>\n

\"\"\u25b2 GDC 2026 was held in San Francisco.<\/p>\n

Running throughout the week, the Samsung Odyssey Gaming Lounge became a playground for PC visuals, complete with groundbreaking demos, unscripted reactions and candid conversations about what comes next for advanced gaming displays.<\/p>\n

\u201cSamsung has redefined 3D gaming \u2014 the technology is so sharp and crisp.\u201d<\/p>\n

\u2014 Floyd\u00a0Broadnax, gaming content creator<\/p>\n

Developers See What Glasses-Free 3D Can Do for Gameplay<\/p>\n

The centerpiece of the showcase was Odyssey 3D. Using advanced eye-tracking and view-mapping technology, the monitor delivers a glasses-free 4K 3D display that adjusts depth in real time as players move in front of the screen. This delivers a completely new, immersive way to experience gameplay.<\/p>\n

Developers, media and partners lined up to try the thriller Hell is Us from Rogue Factor in 3D on the 27-inch Odyssey 3D (G90XF), ahead of its public availability on Samsung\u2019s 3D gaming library.<\/p>\n

\u201cSamsung has been the leading force for 3D gaming. I play everything from horror to FPS games, and the technology is really going to enhance my experience.\u201d<\/p>\n

\u2014 Ashley Rodgers, gaming content creator<\/p>\n

Hell is Us drew a large crowd, with excited visitors eager to experience the game\u2019s tight corridors, distant silhouettes and small environmental cues in glasses-free 3D. On Odyssey, visitors said it was easier to read where to go and feel the adrenaline and fear of each encounter without losing the game\u2019s sense of mystery.<\/p>\n

\"\"\u25b2 The immersive details in Hell is Us on Odyssey 3D blew media away.<\/p>\n

Cronos: The New Dawn showcased a different side of 3D gaming through a launch trailer. The added depth on screen makes every moment feel more immersive and enhances the player\u2019s sense of scale and atmosphere.<\/p>\n

\"\"\u25b2 Media got a close-up look at Cronos: The New Dawn on Odyssey 3D.<\/p>\n

\u201cSamsung knows games and the brains of the developers, and that is something hardware companies don\u2019t often know.\u201d<\/p>\n

\u2014 Jonathan Jacques-Bellet\u00eate, Creative Director, Rogue Factor<\/p>\n

\"\"\u25b2 Jonathan Jacques-Bellet\u00eate, Creative Director at Rogue Factor, demonstrated Hell is Us on Odyssey 3D.<\/p>\n

Next-Generation Displays Draw Attention From Technical Leaders<\/p>\n

HDR10+ GAMING quickly became a talking point in the room. Instead of relying on trial-and-error calibration screens, developers watched the game feed send scene-by-scene information to the monitor so highlights, shadows and color stayed closer to what they see in their own builds.<\/p>\n

\"\"\u25b2 Samsung\u2019s EVP of Customer Experience Kevin Lee welcomes media to the Odyssey Gaming Lounge at GDC 2026.<\/p>\n

Developers and media also gravitated toward the 32\u2011inch Odyssey G8 6K (G80HS), testing how higher resolution affects UI and environmental detail. In busy scenes with dense 4K UHD elements, the extra pixels helped keep fine elements sharp without forcing changes to the game\u2019s core art style.<\/p>\n

On the 27-inch Odyssey G6 (G60H), the focus shifted to speed. With a 1,040Hz refresh rate, visitors looked at how fast camera pans, aiming and rapid inputs felt onscreen, and what that might mean for future competitive and high-performance titles.<\/p>\n

\u201cWith our proven track record in hardware and software innovation, we\u2019re partnering with global gaming studios to chart a clear path forward on compatibility. Ultimately, that\u2019s about delivering an exceptional gaming experience our customers deserve.\u201d<\/p>\n

\u2014 Kevin Lee, EVP of Customer Experience, Visual Display (VD) Business, Samsung Electronics<\/p>\n

A separate roundtable brought together leaders from across the industry, including Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED; Yves Bordeleau, Founder and Head of Studio at Rogue Factor; Jonathan Jacques-Bellet\u00eate, Creative Director at Rogue Factor; Piotr Babieno, Founder and CEO of Bloober Team; and Samsung\u2019s EVP of Customer Experience Kevin Lee.<\/p>\n

\"\"\u25b2 Panelists Yves Bordeleau, Founder and Head of Studio at Rogue Factor, Jonathan Jacques-Bellet\u00eate, Creative Director at Rogue Factor, Kevin Lee, Samsung\u2019s EVP of Customer Experience, Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED, and Piotr Babieno, Founder and CEO of Bloober Team, discuss innovations in gaming.<\/p>\n

Up-and-coming studios spoke about using new display technology to experiment and take creative risks, while larger publishers focused on setting standards that can scale across multiple genres and platforms. The group compared how they roll out new display features across engines and franchises \u2014 from integrating HDR10+ GAMING and 3D to deciding which features make sense for competitive games versus story-driven titles.<\/p>\n

\"\"\u25b2 Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED, showcases Cyberpunk 2077 on the 32-inch Odyssey G8 6K.<\/p>\n

\u201cI honestly think HDR10+ is a major milestone in color reproduction, one that we\u2019ve all been waiting for. Thanks to it, players will be able to experience our true artistic intent \u2014 not to mention a far more immersive high dynamic range.\u201d<\/p>\n

\u2014 Jakub Knapik, VP of Art and Global Art Director, CD Projekt RED<\/p>\n

For industry leaders, seeing their own content firsthand on Odyssey gaming monitors turned abstract specs into real trade-offs they could see and judge on screen. Samsung\u2019s GDC 2026 showcase made it easier to evaluate which combinations of glasses-free 3D, HDR10+ GAMING, resolution and refresh rate will matter most for the games developers are building now.<\/p>\n

Samsung\u2019s gaming momentum shows no signs of slowing. With Hell is Us and Cronos: The New Dawn joining a library that already spans 60+ titles, including The First Berserker: Khazan, Stellar Blade and Lies of P: Overture, the company is on track to double its 3D game portfolio to over 120 titles by the end of 2026.<\/p>\n

\"\"\u25b2 Samsung Odyssey 3D was front and center at the Game Developers Concert on March 10.<\/p>\n

As developer partnerships deepen and consumer interest accelerates, Samsung is positioned to lead next-generation gaming through its comprehensive suite of monitor technologies, from 3D depth and dynamic HDR10+ GAMING to high-resolution 6K capability.<\/p>\n

\"\"\u25b2 Members of the media and content creators enjoy the Samsung Odyssey Gaming Lounge.<\/p>\n","protected":false},"excerpt":{"rendered":"At the Game Developers Conference (GDC) Festival of Gaming 2026 from March 9-13 in San Francisco at the…\n","protected":false},"author":2,"featured_media":353368,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[160665,160666,61,60,108674,80],"class_list":["post-353367","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gdc-festival-of-gaming-2026","tag-hdr10-gaming","tag-ie","tag-ireland","tag-odyssey-3d","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/353367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=353367"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/353367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/353368"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=353367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=353367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=353367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}