{"id":354663,"date":"2026-03-19T17:13:07","date_gmt":"2026-03-19T17:13:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/354663\/"},"modified":"2026-03-19T17:13:07","modified_gmt":"2026-03-19T17:13:07","slug":"universal-commerce-protocol-updates-improve-ai-shopping-for-retailers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/354663\/","title":{"rendered":"Universal Commerce Protocol updates improve AI shopping for retailers"},"content":{"rendered":"<p data-block-key=\"wazfg\">We built the <a href=\"https:\/\/blog.google\/company-news\/inside-google\/message-ceo\/nrf-2026-remarks\/\" rel=\"nofollow noopener\" target=\"_blank\">Universal Commerce Protocol<\/a> (UCP) with the industry as an open standard to help make online shopping easier for everyone. Today, we\u2019re sharing updates on new UCP capabilities, and, separately, how we are simplifying the UCP onboarding experience on Google surfaces.<\/p>\n<p>New capabilities available in UCP<\/p>\n<p data-block-key=\"5vtk\">Since <a href=\"https:\/\/blog.google\/products\/ads-commerce\/agentic-commerce-ai-tools-protocol-retailers-platforms\/\" rel=\"nofollow noopener\" target=\"_blank\">launch<\/a>, we\u2019ve worked with community contributors to add new optional capabilities to the protocol:<\/p>\n<p>UCP can help make online shopping more intuitive and convenient, thanks to a new <a href=\"https:\/\/ucp.dev\/draft\/specification\/cart\/\" rel=\"nofollow noopener\" target=\"_blank\">Cart<\/a> option that will let agents save or add multiple items to a shopping cart at once from a single store \u2014 just as a shopper typically would.<br \/>UCP adopters will be able to access a new <a href=\"https:\/\/ucp.dev\/draft\/specification\/catalog\/\" rel=\"nofollow noopener\" target=\"_blank\">Catalog<\/a> capability that lets agents retrieve select real-time product details from a retailer\u2019s catalog where necessary \u2014 like variants, inventory and pricing.<br \/>Building on existing standards, UCP will also support <a href=\"https:\/\/ucp.dev\/latest\/specification\/identity-linking\/\" rel=\"nofollow noopener\" target=\"_blank\">Identity Linking<\/a>. That allows shoppers on UCP-integrated platforms to receive the same loyalty or member benefits they would on a retailer\u2019s site when they\u2019re logged in \u2014 like pricing or free shipping \u2014 making shopping more connected across the web.<\/p>\n<p data-block-key=\"6vh1m\">As always, UCP adopters can customize the experience they provide by selecting which capabilities to support.<\/p>\n<p>Scaling agentic commerce with Google<\/p>\n<p data-block-key=\"ee0hi\">At Google, we\u2019ll continue to bring relevant UCP capabilities to shopping experiences in AI Mode in Search, the Gemini app and beyond. Additionally, we are actively working to onboard more retailers of all sizes to agentic experiences on Google with a simplified UCP <a href=\"https:\/\/support.google.com\/merchants\/answer\/16837055\" rel=\"nofollow noopener\" target=\"_blank\">onboarding<\/a> process in Google\u2019s Merchant Center, rolling out over the coming months. Partners like <a href=\"https:\/\/www.commerce.com\/press\/press-release-google-ucp\/\" rel=\"nofollow noopener\" target=\"_blank\">Commerce Inc<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\" rel=\"nofollow noopener\" target=\"_blank\">Salesforce<\/a> and <a href=\"https:\/\/stripe.com\/blog\/three-agentic-commerce-trends-nrf-2026\" rel=\"nofollow noopener\" target=\"_blank\">Stripe<\/a> will implement UCP on their platforms in the near future, with others coming soon \u2014 making online shopping and selling even better for more people and businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"We built the Universal Commerce Protocol (UCP) with the industry as an open standard to help make online&hellip;\n","protected":false},"author":2,"featured_media":354664,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,9277,80],"class_list":["post-354663","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-ie","tag-ireland","tag-none","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/354663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=354663"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/354663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/354664"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=354663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=354663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=354663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}