When you have an account issue, you need a solution \u2014 not just a suggestion. The new Meta AI support assistant is designed to help resolve account problems for you from start to finish. It offers answers for any question \u2014 like about notification settings or new features \u2014 and if you\u2019d like, it can also take action for you on a growing set of requests directly within Facebook and in the future, on Instagram, including:<\/p>\n
Reporting scams, impersonation accounts, or problematic content
\nMaking it easier to see why your content was taken down, appeal options, and track what happens next
\nManaging your privacy settings
\nResetting passwords
\nUpdating profile settings<\/p>\n
Getting support should be simple. The Meta AI support assistant is built into Facebook and Instagram, so help is always just a tap away. It can respond to requests typically in under five seconds, dramatically reducing wait times compared to traditional help center searches or seeking answers on external websites.\u00a0<\/p>\n
The Meta AI support assistant is a major step in our work to deliver stronger support on our apps. In fact, among people who have provided feedback, the majority report a positive experience with the Meta AI support assistant. It\u2019s rolling out now in all languages supported by Facebook and Instagram for support topics.<\/p>\n
\u00a0<\/p>\n \u00a0<\/p>\n We\u2019ve also started rolling out the support assistant to people who need help logging into their Facebook and Instagram accounts, starting with select cases in the US and Canada, and we\u2019ll be expanding to more countries and other types of account access situations soon. We\u2019re continuing to invest in AI-powered tools to make support more accessible, reliable, and effective \u2014 and we\u2019ll keep evolving the Meta AI support assistant as more people use it and as the technology advances, so it continues to improve over time. Learn more about the Meta AI support assistant here<\/a>.<\/p>\n Improving Content Enforcement With More Advanced AI<\/p>\n Last year, we shared the positive results<\/a> of the changes we made to cut down on mistakes and focus our proactive enforcement toward illegal and the most severe content on our platforms like terrorism, child exploitation, drugs, fraud, and scams. We also shared<\/a> that we\u2019ve been experimenting with more advanced AI systems for content enforcement to build on this progress \u2014 systems we believe can catch more of these violations more accurately while also stopping more scams and responding faster to real-world events with fewer over-enforcement mistakes.\u00a0<\/p>\n Early tests of these systems have been promising, as they can:\u00a0<\/p>\n Reduce the chance that scammers trick people into giving away their login details, ultimately finding and mitigating 5,000 scam attempts per day that no existing review team had caught before; These more advanced AI systems can do all of this in languages spoken by 98% of people online \u2014 far beyond our previous coverage of around 80 languages. Importantly, they can increase capacity in any language based on need and adapt to understand cultural nuance \u2014 including niche subcultures \u2014 rapidly changing and regionally specific code words, emoji meanings, and slang.<\/p>\n A Smarter Approach<\/p>\n Over the next few years, we\u2019ll be deploying these more advanced AI systems across our apps once we\u2019ve seen them consistently perform better than our current methods of content enforcement, transforming our approach. As we do this, we\u2019ll reduce our reliance on third-party vendors for content enforcement and focus on strengthening our internal systems and workforce. While we\u2019ll still have people who review content, these systems will be able to take on work that\u2019s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drugs sales or scams.\u00a0<\/p>\n Even as we use new technology to scale what\u2019s possible, people will remain at the center of our approach. AI can help us move faster and operate at scale, but it doesn\u2019t replace human judgment \u2014 it helps us apply it more consistently across billions of pieces of content on our platforms. Experts will design, train, oversee, and evaluate our AI systems, measuring performance and making the most complex, high\u2011impact decisions. For example, people will continue to play a key role in how we make the highest risk and most critical decisions, such as appeals of account disablement or reports to law enforcement.\u00a0<\/p>\n We\u2019re rigorously testing each of these AI systems, building in safeguards and evaluating their performance to protect against bias and ensure consistency and accuracy. Our Community Standards aren\u2019t changing as a part of this shift, and with new tools like the Meta AI support assistant, we\u2019ll be improving our methods for reporting violating content and for appealing mistakes. Ultimately, this approach will also help ensure people do what people are best at and technology does what technology is best at \u2014 combining the scale and capabilities of advanced AI with the expertise and judgement of people, each strengthening the other.<\/p>\n \t\t![\"GIFs](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/03\/02_Launching-the-Meta-AI-Support-Assistant.gif\")
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\nIdentify and prevent more accounts from impersonating celebrities and other high-profile people, which helped us to reduce user reports of the most impersonated celebrities by over 80%;
\nCatch two times more violating adult sexual solicitation content than our review teams, while also decreasing the rate of mistakes by more than 60%;
\nPrevent an account takeover by noticing it was suddenly accessed from a new location, the password was changed, and edits were made to the profile \u2014 changes that, in isolation, look harmless to a person reviewing the account, but AI was able to recognize as a threat;
\nDetect a fake site spoofing a legitimate web address and pretending to be a popular sporting goods store by noticing the real logo being used with unusually low prices and a suspicious web address. After being tested more broadly, this AI drove down views of ads with scams and other serious violations by 7%, offering promising results and better protections for users and brands.<\/p>\n