{"id":364360,"date":"2026-03-25T12:57:08","date_gmt":"2026-03-25T12:57:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/364360\/"},"modified":"2026-03-25T12:57:08","modified_gmt":"2026-03-25T12:57:08","slug":"lidl-ireland-partners-with-tennis-legend-andre-agassi-for-silvercrest-relaunch","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/364360\/","title":{"rendered":"Lidl Ireland Partners With Tennis Legend Andre Agassi For Silvercrest Relaunch"},"content":{"rendered":"<p><a href=\"https:\/\/www.checkout.ie\/tag\/lidl-ireland\" rel=\"nofollow noopener\" target=\"_blank\">Lidl Ireland<\/a> has announced an international brand relaunch for its kitchen-and-household range, Silvercrest, alongside tennis legend Andre Agassi.<\/p>\n<p>The eight-time Grand Slam champion and amateur chef has joined the retailer as the face of Silvercrest\u2019s \u2018Makes Your Life Easy\u2019 campaign.<\/p>\n<p>The realignment establishes Silvercrest as a stand-alone anchor brand within Lidl\u2019s private-label portfolio, providing Irish shoppers with high-tech, user-friendly home solutions at the market-leading value they expect.<\/p>\n<p>Commenting on the new partnership, Agassi said, \u201cThroughout my life, on and off the court, I have learned how much success is based on building the best-possible support team.<\/p>\n<p>\u201cThat\u2019s exactly what Silvercrest does for my daily life.<\/p>\n<p>\u201cThanks to clever technology and effortless handling, I can prepare a healthy breakfast for my family while also helping out with the housework.\u201d<\/p>\n<p>\u2018A Perfect Fit For Me\u2019<\/p>\n<p>Agassi added, \u201cMy partnership with Silvercrest is a perfect fit for me because the brand focuses on areas where modern technology makes a real difference.<\/p>\n<p>\u201cLife can be hard \u2013 Silvercrest helps make it easier.<\/p>\n<p>\u201cThat leaves more time for what matters most: spending time with the people who are important to me.\u201d<\/p>\n<p>Launching in Ireland on 28 March, the campaign features a humorous look at Agassi\u2019s home life through the eyes of his pets.<\/p>\n<p>The \u2018inner voices\u2019 of a loyal dog and a dry-witted cat comment on Agassi using the latest Silvercrest range, including digital air fryers, professional steam-ironing systems, and cordless slim vacuum cleaners.<\/p>\n<p>For more information on the range, visit <a href=\"http:\/\/www.lidl.ie\" rel=\"nofollow noopener\" target=\"_blank\">www.lidl.ie<\/a>.<\/p>\n<p>Read More:\u00a0<a href=\"https:\/\/www.checkout.ie\/retail\/lidl-ireland-teams-up-with-influencers-for-unforgettable-easter-dining-224972\" rel=\"nofollow noopener\" target=\"_blank\">Lidl Ireland Teams Up With Influencers For Unforgettable Easter Dining<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Lidl Ireland has announced an international brand relaunch for its kitchen-and-household range, Silvercrest, alongside tennis legend Andre Agassi.&hellip;\n","protected":false},"author":2,"featured_media":364361,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,60,164361,43],"class_list":{"0":"post-364360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ireland","8":"tag-ie","9":"tag-ireland","10":"tag-lidl-ireland-partners-with-tennis-legend-andre-agassi-for-silvercrest-relaunch","11":"tag-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/364360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=364360"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/364360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/364361"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=364360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=364360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=364360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}