\n\tThe retailer will officially kick off its 2026 \u201cMay the 4th Be With You\u201d campaign with a slate of new merchandise collections and a monthlong rollout of weekly product drops timed to the \u201cStar Wars<\/a>\u201d holidays. <\/p>\n \n\tThe centerpiece is a collection themed after The Mandalorian ahead of \u201cThe Mandalorian & Grogu,\u201d the franchise\u2019s newest live-action film out this May. The seven-piece assortment spans apparel and accessories splashed with images of The Mando. The collection launches April 4 on DisneyStore.com,<\/a> followed by an in-person debut at Disney Parks on May 4.<\/p>\n \n\tDisney Store is building momentum with a series of weekly Friday releases leading up to the holiday. The countdown begins April 10 and will spotlight themed capsules tied to specific corners of the \u201cStar Wars\u201d universe: an Endor Collection on April 10, a Stormtroopers Collection on April 17, a Jerseys Collection on April 24 and a Podracing Collection landing May 1.<\/p>\n \n\t\u201cStar Wars\u201d has proven to be one of Disney\u2019s most reliable merchandising engines since the company acquired Lucasfilm in 2012. Past releases have included everything from retro-inspired graphics referencing the original trilogy to more niche drops centered on \u201cThe Mandalorian,\u201d Darth Vader iconography and park-exclusive Galaxy\u2019s Edge merchandise. Disney has also leaned into collaborations to elevate its \u201cStar Wars\u201d retail footprint, partnering with brands such as Levi\u2019s, Adidas and Uniqlo for limited-edition capsules. <\/p>\n \n\tWeekly countdown drops ahead of tentpole dates appears to be a broader strategy for the Disney Store. Most recently, the retailer dropped new collectibles and merch in waves for its Disney100 anniversary campaign.<\/p>\n
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