{"id":366520,"date":"2026-03-26T17:12:14","date_gmt":"2026-03-26T17:12:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/366520\/"},"modified":"2026-03-26T17:12:14","modified_gmt":"2026-03-26T17:12:14","slug":"hisense-aims-to-get-ahead-of-the-competition-with-ur9-preorders","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/366520\/","title":{"rendered":"Hisense Aims to Get Ahead of the Competition with UR9 Preorders"},"content":{"rendered":"

Competition surrounding the new RGB TVs is heating up as Hisense is looking to get ahead of its competition, opening preorders for its UR9 RGB MiniLED TVs no more than a couple months after the initial reveal during CES 2026<\/a>.<\/p>\n

Why It\u2019s Important for Integrators <\/p>\n

RGB LEDs are shaping up to be the next big battleground in home entertainment technology, as Hisense, LG, Sony and Samsung have announced RGB TV models<\/a> that are either confirmed or (in the case of Sony) expected to come out this year, with TCL pursuing adjacent advancements to achieve a similar function.<\/p>\n

Across all products, the technology differs slightly, but the promise remains the same: the most vibrant colors produced by a TV to date with exceptional brightness and contrast to back it up, giving RGB LEDs the potential to be the next big advancement in premium home entertainment.<\/p>\n

Details on the Hisense UR9 RGB MiniLED TV <\/p>\n

The UR9 carries Hisense\u2019s proprietary RGB architecture, which the company says allows it reach 100% coverage of the BT.2020 color gamut, with each LED capable of generating red, green and blue light independently, directly at the source. The UR9 also sports a native 180Hz refresh rate with an onboard AI processor designed to balance color and brightness in real time.<\/p>\n

One unique element of the UR9 that Hisense is on record discussing is the fact that it also reportedly cuts harmful blue light exposure by nearly 50% (certified by T\u00dcV Rheinland<\/a>) without impacting the color or picture quality of images on screen. The result, ideally, is less eye strain during viewing and a greater sense of comfort overall.<\/p>\n

The UR9 is available in sizes ranging from 65 to 100 inches, however, as part of the offer deal going on now, pre-orders for the UR9 will also be eligible to receive a free 55-inch Canvas art TV from Hisense.<\/p>\n

Competition in the TV Category Ramping Up <\/p>\n

TV sales have always been a high competition segment, and as the TV market has consolidated somewhat<\/a> in recent times, the current offer by Hisense reads like an aggressive push to get ahead of others in the space at a time when its own sales have begun to flag in its local territory of China<\/a>.<\/p>\n

The Ubiquity of the Art TV Segment <\/p>\n

The offer of free Canvas TVs as part of a preorder bonus for its latest, premium offering also helps to highlight first the razor-thin margins TV sales continue to operate at, but also the growing ubiquity of art TVs as they relate to premium TV sales.<\/p>\n

The most installed TV in the custom integration (CI) channel is Samsung\u2019s The Frame<\/a> for its design-forward hardware and its versatility as a general-purpose TV in contrast to many of the channel\u2019s higher performing, higher cost options that serve more as dedicated theater room displays\u2014not unlike how RGB is currently being positioned.<\/p>\n

Availability and Cost <\/p>\n

Preorders for the Hisense UR9 RGB MiniLED TV are now open, with the 65-inch model starting at $3,499.99 MSRP. The UR9 will be available in 65\u2033, 75\u2033, 85\u2033, and 100\u2033 screen sizes, with pricing up to $8,999.99 MSRP for the 100-inch model. On April 23, 2026, the UR9 will enter general availability through official channels.<\/p>\n","protected":false},"excerpt":{"rendered":"Competition surrounding the new RGB TVs is heating up as Hisense is looking to get ahead of its…\n","protected":false},"author":2,"featured_media":366521,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[2962,61,60,165085,80,23195],"class_list":["post-366520","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-hisense","tag-ie","tag-ireland","tag-rgb-led","tag-technology","tag-tvs"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/366520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=366520"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/366520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/366521"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=366520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=366520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=366520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}