{"id":373728,"date":"2026-03-30T23:13:12","date_gmt":"2026-03-30T23:13:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/373728\/"},"modified":"2026-03-30T23:13:12","modified_gmt":"2026-03-30T23:13:12","slug":"quilty-ai-platform-to-assess-scripts-launches","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/373728\/","title":{"rendered":"Quilty, AI Platform to Assess Scripts, Launches"},"content":{"rendered":"

\n\tQuilty<\/a>, a new artificial intelligence platform designed to help the entertainment industry make more informed financial and creative decisions, has launched. The technology includes creative analysis for scripts and projects, packaging suggestions, as well as market forecasting about how the film will do commercially. It also offers production planning services.<\/p>\n

\n\tQuilty was founded by Simon Horsman, a technology and entertainment lawyer and film, television, and theatre producer, alongside technology entrepreneur and film producer, Daniel Wood. The goal is to allow users to access data about how comparable projects have done, as well as information on creative talent, tax incentives in potential shooting locations, the festival scene and the distribution landscape. <\/p>\n

\n\t\u201cWe\u2019re trying to be a 360 degree platform,\u201d says Horsman. \u201cWe\u2019re creating a sandbox where you can improve your product, find producers for your project and be introduced to buyers. We can predict how a film is going to do on a territory by territory basis.\u201d <\/p>\n

\n\tAs Horsman suggests, the technology will offer crystal ball predictions about how a movie will do at the box office, as well as its cultural resonance. <\/p>\n

\n\t\u201cWe can tell you what the peak time is to make and release this film,\u201d says Wood. \u201cWe really want to try to empower the creator.\u201d<\/p>\n

\n\tThe program offers what it calls a \u201cQuilty Score,\u201d a proprietary AI<\/a>-powered evaluation framework that analyzes projects across four dimensions: story and craft, commercial viability, cultural resonance and production reality. Scores are delivered on a standardized 0\u2013100 scale, which the founders say should lead to more informed greenlighting decisions. Users and subscribers can enjoy a complimentary preview of their work with the option to unlock a comprehensive, in-depth evaluation of their projects for $49.99. That evaluation usually takes 90 minutes to generate after users upload their scripts. Quilty is not currently offering a subscription model, though that could change. <\/p>\n

\n\tThe founders think that the program will appeal to a range of users, from industry veterans to newcomers. <\/p>\n

\n\t\u201cTo me, the early adopter it that kid in Kansas or Idaho who\u2019s written a script and doesn\u2019t know anybody in the business,\u201d says Horsman. \u201cThey don\u2019t have an agent or a manager. We help them navigate the business.\u201d <\/p>\n

\n\tTo that end, Quilty is offering what it dubs a \u201cDiscovery Leaderboard,\u201d a merit-based project ranking where writers opt in and producers can browse their work by genre, budget tier and score. In the coming months, Quilty plans to include a feature where projects can be optioned as part of a first-look agreement it is hammering out with a company. <\/p>\n

\n\tQuilty doesn\u2019t rely on a single AI model. It currently assigns specialized tasks to twelve models, which blends them together into one report. <\/p>\n

\n\tHorsman and Wood\u2019s partnership spans more than two decades, beginning at PriceGrabber.com, the price-comparison platform co-founded by Wood, where Horsman served as general counsel. Following PriceGrabber\u2019s $485 million acquisition by Experian in 2005 with only $1.5 million of seed capital committed to the business, both Horsman and Wood transitioned into entertainment as producers. Horsman went on to win an Emmy, Tony, and Olivier awards while raising over $350 million in entertainment financing. His credits include \u201cRob Peace,\u201d \u201cMagazine Dreams\u201d and \u201cJuliet, Naked.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Quilty, a new artificial intelligence platform designed to help the entertainment industry make more informed financial and creative…\n","protected":false},"author":2,"featured_media":373729,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,167629,80],"class_list":{"0":"post-373728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ie","12":"tag-ireland","13":"tag-quilty","14":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/373728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=373728"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/373728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/373729"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=373728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=373728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=373728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}