{"id":376460,"date":"2026-04-01T12:45:11","date_gmt":"2026-04-01T12:45:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/376460\/"},"modified":"2026-04-01T12:45:11","modified_gmt":"2026-04-01T12:45:11","slug":"this-working-life-with-laura-lynch-i-went-into-bank-of-ireland-thinking-i-would-stay-five-years-its-been-nearly-20","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/376460\/","title":{"rendered":"This Working Life with Laura Lynch: \u2018I went into Bank of Ireland thinking I would stay five years \u2013 it\u2019s been nearly 20\u2019"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-1d70522a_marginbottom4 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop4\" style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">\nThe chief marketing officer at BoI chats to Mary McCarthy about farming families, boarding school and ensuring customers experience a brand that stands for something\n<\/p>\n<p><img decoding=\"async\" alt=\"Laura Lynch, chief marketing officer at Bank of Ireland. Photo: Naoise Culhane\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/IB Laura Lynch.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Laura Lynch, chief marketing officer at Bank of Ireland. Photo: Naoise Culhane<\/p>\n<p>In conversation with Mary McCarthy<\/p>\n<p>Today at 06:30<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">I grew up in a Kildare farming family. My parents, Richard and Pauline, were not the \u2018work hard, play hard\u2019 sort. Like most small Irish businesses, they were the \u2018work hard, work hard\u2019 sort.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Myself and my brothers got stuck in. My dad gave us sheep and, when they had their lambs each year, we were allowed to sell them at the mart.<\/p>\n","protected":false},"excerpt":{"rendered":"The chief marketing officer at BoI chats to Mary McCarthy about farming families, boarding school and ensuring customers&hellip;\n","protected":false},"author":2,"featured_media":376461,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[18991,7863,72,615,55819,61,60,11287,90452],"class_list":["post-376460","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-an-post","tag-bank-of-ireland","tag-business","tag-dublin","tag-eir-telecommunications","tag-ie","tag-ireland","tag-leinster-rugby","tag-mary-mccarthy"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/376460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=376460"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/376460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/376461"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=376460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=376460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=376460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}