{"id":380010,"date":"2026-04-03T13:17:15","date_gmt":"2026-04-03T13:17:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/380010\/"},"modified":"2026-04-03T13:17:15","modified_gmt":"2026-04-03T13:17:15","slug":"jisoo-talks-boyfriend-on-demand-blackpink-brazil-blissoo","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/380010\/","title":{"rendered":"Jisoo Talks ‘Boyfriend on Demand,’ BLACKPINK, Brazil & BLISSOO"},"content":{"rendered":"

\n\tIn 2011, a teenager from Gunpo, a city 30 km from Seoul, crossed the South Korean capital to audition at YG Entertainment. The 16-year-old faced a line of hundreds of candidates, performed for the judges, and left the building without knowing the result of the audition that would change her life forever. Shortly after, Jisoo joined the agency\u2019s exclusive trainee program. She went through countless hours of rehearsals and music, singing and dance classes over five years before debuting in BLACKPINK alongside three other girls \u2014 and the rest is history with a capital H. The group was one of the driving forces behind K-pop\u2019s surge in global<\/a> popularity over the following decade.<\/p>\n

\n\tThirteen years later, in February 2024, the singer revisited that gesture: walking into a room hoping to start something new. She left YG and founded BLISSOO, beginning a new chapter as the manager of her own career. Since then, Jisoo, 31, has experienced her greatest professional freedom. The change did not intimidate her. Quite the opposite.<\/p>\n

\n\tMuch like her character Seo Mi-rae in Boyfriend on Demand, released on Netflix on March 6, she embraces this new phase with lightness and humor. In the series, she plays a webtoon producer \u2014 digital comics are extremely popular in South Korea, created in a vertical format for continuous scrolling \u2014 under pressure at work while testing a dating app set in virtual reality.<\/p>\n

\n\t\u201cI think this applies especially to women my age, but it doesn\u2019t matter what profession you\u2019re in. You have to be braver and less afraid of change. Whatever happens, you can learn and grow as a person. I hope [the series encourages] people to embrace the process of change and try something new,\u201d Jisoo tells Billboard Brasil in an interview for her first cover in the country.<\/p>\n

\n\tWhen YG chose Jisoo from among so many young dreamers, the agency was riding the wave of BIGBANG and 2NE1\u2019s meteoric success \u2014 two groups that boosted K-pop\u2019s global visibility at the time. In 2016, BLACKPINK debuted as the label\u2019s (spot on) bet and went on to become the biggest girl group in the world over the following decade. And that\u2019s easy to prove. Did they break records on Billboard charts<\/a>? Yes.<\/p>\n

\n\tOn the Hot 100, \u201cDdu-Du Ddu-Du\u201d debuted at No. 55 in June 2018, the highest entry by a K-pop girl group on the chart at the time. In 2022, BLACKPINK topped the Billboard 200 with BORN PINK \u2014 the first K-pop girl group to reach No. 1. First K-pop artists to perform at Coachella in 2019, and the first Asian artists to headline one of the world\u2019s biggest music festivals in 2023? Done.<\/p>\n

\n\tNew world records? Also, in June 2020, the quartet set three of them, thanks to the music video for \u201cHow You Like That.\u201d With over 86 million views in the first 24 hours after release, the video entered the Guinness World Records as the most-viewed video and music video on YouTube in 24 hours, as well as the biggest debut for a K-pop group at the time. In 2026, BLACKPINK became the first artist to reach 100 million subscribers on YouTube. Even more remarkable is that many of these achievements happened before the release of BLACKPINK\u2019s first full-length album, The Album, in October 2020.<\/p>\n

\n\tJisoo, the oldest member of the group \u2014 which also includes Jennie (30), Ros\u00e9 (29) and Lisa (28) \u2014 was the last to release solo music. The single \u201cME\u201d arrived in March 2023 with two tracks. Under her own management, Jisoo released the EP AMORTAGE and the collaboration \u201cEyes Closed\u201d with former One Direction member Zayn last year. She also held her first tour, Lights, Love, Action, bringing thousands of fans together across seven cities in Asia. She further expanded her acting r\u00e9sum\u00e9, following her 2021 debut, with the zombie drama Newtopia (2025) and now Boyfriend on Demand.<\/p>\n

\n\tAnd she shows no signs of slowing down. The name of Jisoo\u2019s agency, BLISSOO, combines \u201cbliss\u201d with the artist\u2019s name \u2014 a summary of the image she has built over the past decade. Since debuting with BLACKPINK, the singer-actress-dancer has been known for her humor and off-the-cuff jokes both backstage and onstage \u2014 a quality admired by fans and co-workers alike. \u201cJisoo is hilarious, she\u2019s really very funny. She has the ability to make everyone on set laugh,\u201d says Seo In-guk, her romantic lead in the new Netflix series.<\/p>\n

\n\tIn her first leading role in a romance on the streaming platform, the actress plays Seo Mi-rae. Beyond dealing with workplace pressure and rivalry, the character has also put love on the back burner to focus on her career. Her routine begins to shift when she agrees to test a dating app set in a virtual universe, where users can fall for idealized versions of K-pop idols (much like herself in real life), fictional characters and custom-built strangers.<\/p>\n

\n\tAsked whether she has ever given up important moments and people for the sake of her career, Jisoo answers without hesitation: \u201cYes, of course.\u201d Today, however, she says she seeks balance. \u201cI try my best to balance everything. Work is important, but so is love. So I try to reorganize my hours so I can enjoy both.\u201d<\/p>\n

\n\tWhen reading the script for the first time, Jisoo says she didn\u2019t find the series\u2019 virtual universe too far-fetched. The premise, created by screenwriter Namkoong Do-Young, felt close to today\u2019s reality. The cast also includes South Korean star Lee Soo-hyuk (Tomorrow, 2022) and a special appearance by rapper Jay Park, known for his suggestive lyrics and shirtless performances.<\/p>\n

\n\tThe rising actress also says she identified with Mi-rae from the start, sharing similar thoughts to her character. \u201cShe and I both like spending time with ourselves,\u201d says Jisoo. For the role, she filmed scenes in 250 outfits and appears in 95% of screen time across different storylines and settings. \u201cJisoo worked very hard, always smiling. I wanted to hire her as an assistant director, because she\u2019s someone great to have around,\u201d said the series\u2019 director, Kim Jung-sik, at a press conference.<\/p>\n

\n\tStill in 2026, Jisoo plans to release a full album and new audiovisual content. As a solo artist, there is a greater chance she will visit Brazil for the first time. None of BLACKPINK\u2019s global tours, between 2018 and 2026, included the country \u2014 and the quartet is the favorite girl group among Billboard Brasil readers, according to a survey conducted by the magazine last year.<\/p>\n

\n\t\u201cI really want to go to Brazil. I know Brazilian fans are very passionate. They are always sending me so much love and support, and I\u2019m very grateful for that,\u201d says Jisoo. As with every K-pop idol, the interview followed a formal format, with pre-approved topics and carefully calculated answers. But the multi-hyphenate artist allows herself to step off script for a few seconds, smiling when she notices the BLACKPINK lightstick positioned behind the reporter on the video call.<\/p>\n

\n\t\u201cI saw you have our lightstick\u2026 Thank you [for the love]. As soon as I have the opportunity, I definitely want to go and meet everyone in person. I love you all.\u201d In a potential solo tour, Jisoo\u2019s setlist will feature songs about the highs and lows of love. Across the four tracks on AMORTAGE, she sings about relationships, empowerment and overcoming hardship \u2014 themes that also run through her new K-drama. \u201cAfter this series, I think I\u2019m less afraid of trying new things or dealing with change. This work allows me to look at things with a more open mind.\u201d<\/p>\n

\n\tBefore the EP\u2019s release last February, Jisoo announced she had signed a global deal with Warner Records for her solo career, helping her reach an even wider audience worldwide. On YouTube, the singer has over 900 million views \u2014 100 million from the \u201cearthquake\u201d music video alone, the lead single from the EP. \u201cThere are fans eager for solo performances and those who want me to show more diverse sides of myself as an actress. I\u2019m trying to enjoy it all and show as many facets as possible,\u201d she concludes.<\/p>\n

\n\tThis is a translation of an article that originally appeared on Billboard Brasil.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In 2011, a teenager from Gunpo, a city 30 km from Seoul, crossed the South Korean capital to…\n","protected":false},"author":2,"featured_media":380011,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[169743,93,56584,6246,61,1042,60,278],"class_list":{"0":"post-380010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-billboard-brazil","9":"tag-entertainment","10":"tag-film-and-tv","11":"tag-global","12":"tag-ie","13":"tag-international","14":"tag-ireland","15":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/380010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=380010"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/380010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/380011"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=380010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=380010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=380010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}