\u201cTotal Overthink of The Head.\u201d<\/a><\/p>\nThe creative by BBDO Chicago has gone nostalgic with
\na twist. The ad remixes\u00a0Bonnie Tyler 1983 song \u201cTotal Eclipse of the Heart.\u201d The spot launched across memes, social, digital and OOH under the umbrella\u00a0\u201cChew Good\u201d
\nplatform.<\/p>\n
Additional campaign elements by adam&eve\\TBWA include an OOH placement \u201cChew Ratings,\u201d\u00a0which rejiggers overthinking into a scoring system, and “Channel Your
\nInner Goat,” a TikTok effort that lets users submit worries \u201cfed\u201d to goats in a live, interactive format.<\/p>\n
advertisement<\/p>\n
advertisement<\/p>\n
Josh Gross, Chief Creative Officer, BBDO Chicago said: \u201cIt\u2019s
\ntough being young in 2026, there\u2019s a lot to overthink. Chewing gum won\u2019t solve the big stuff, but it can sit alongside those everyday moments when you just need to reset. Don\u2019t take
\nour word for it though, take the words of a bunch of memes set to the timeless tones of Bonnie Tyler.\u201d<\/p>\n
The lyric rewrite looks at all the ways the young often second-guess themselves,
\nfrom gym embarrassment to social-media anxiety.\u00a0<\/p>\n
Rankin Carroll, Chief Brand Officer at Mars Snacking, added: \u201cWe believe growth comes from building brands that earn their place in
\nculture by showing up in ways that feel distinctive and connected.\u201d<\/p>\n
BBDO Chicago\u2019s roster includes M&Ms, Jack Daniel’s, Kerrygold and Clorox.<\/p>\n","protected":false},"excerpt":{"rendered":"The Mars company OEFY gum brands \u2014\u00a0Orbit, Extra, Freedent and Yida \u2014 target younger demos with a new…\n","protected":false},"author":2,"featured_media":380212,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[61,60,169792,80,169791],"class_list":{"0":"post-380211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ie","9":"tag-ireland","10":"tag-remixing-a-1983-bonnie-tyler-song-04-06-2026","11":"tag-technology","12":"tag-the-creative-went-nostalgic"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/380211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=380211"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/380211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/380212"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=380211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=380211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=380211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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