{"id":382426,"date":"2026-04-05T00:36:11","date_gmt":"2026-04-05T00:36:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/382426\/"},"modified":"2026-04-05T00:36:11","modified_gmt":"2026-04-05T00:36:11","slug":"samsung-still-leads-but-foldable-rivals-are-closing-in-fast-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/382426\/","title":{"rendered":"Samsung Still Leads \u2014 But Foldable Rivals Are Closing In Fast"},"content":{"rendered":"\n

Counterpoint Research said North America\u2019s foldable smartphone market<\/a> is growing quickly as rising competition and Apple Inc.\u2019s expected entry reshape the industry.<\/p>\n

The firm reported on Thursday that the North American foldable smartphone market expanded 28% year-over-year in 2025, making it one of the fastest-growing regions globally.<\/p>\n

Growing consumer awareness and improved accessibility drove demand as more OEMs introduced devices across the clamshell and book-type segments.<\/p>\n

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The firm said the market has evolved beyond Samsung Electronics Co., Ltd.\u2019s long-standing dominance into a more competitive, multi-layered landscape, driven by stronger carrier support and wider product availability.<\/p>\n

Samsung remains the clear leader, capturing 51% of North America\u2019s foldable smartphone shipments last year. However, intensifying competition has begun to chip away at its share.<\/p>\n

The company continues to dominate the book-style segment, but its clamshell Galaxy Z Flip lineup is facing mounting pressure from Motorola. That challenge could deepen as Motorola prepares to launch its book-style Razr Fold this summer, setting up a more direct showdown with Samsung in both form factors.<\/p>\n

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Meanwhile, Motorola and Alphabet Inc.\u2019s Google reached record market shares of 44% and 5%, respectively, in 2025, signaling a rapidly shifting competitive balance.<\/p>\n

Previously, Counterpoint said Apple is already influencing the market ahead of its foldable launch and projected it could capture 46% of the North American market share in 2026.<\/p>\n

The firm attributed this positioning to Apple\u2019s ecosystem and large-screen software capabilities, prompting rivals to shift toward larger, book-style foldables and refine their designs.<\/p>\n

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Counterpoint expects the foldable market to grow 20% year over year in 2026, but said Apple\u2019s entry could determine how that growth is distributed.<\/p>\n

While foldables currently account for just 1.6% of total smartphone shipments, OEMs are increasingly focusing on the segment to capture higher-margin opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"Counterpoint Research said North America\u2019s foldable smartphone market is growing quickly as rising competition and Apple Inc.\u2019s expected…\n","protected":false},"author":2,"featured_media":382223,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[936,170499,46419,51856,61,60,7891,6375,80],"class_list":{"0":"post-382426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple","9":"tag-consumer-awareness","10":"tag-counterpoint-research","11":"tag-foldable-smartphone","12":"tag-ie","13":"tag-ireland","14":"tag-north-america","15":"tag-samsung-electronics","16":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/382426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=382426"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/382426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/382223"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=382426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=382426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=382426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}