{"id":387654,"date":"2026-04-08T06:45:08","date_gmt":"2026-04-08T06:45:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/387654\/"},"modified":"2026-04-08T06:45:08","modified_gmt":"2026-04-08T06:45:08","slug":"this-working-life-with-sarah-sherry-the-work-is-high-pressure-we-need-everyone-to-hit-the-ground-running","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/387654\/","title":{"rendered":"This Working Life with Sarah Sherry \u2013 \u2018The work is high pressure, we need everyone to hit the ground running\u2019"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-1d70522a_marginbottom4 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop4\" style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">The managing director of EXP advertising agency chats to Mary McCarthy about the importance of working as a team, keeping a young outlook\u2013 and her family\u2019s love of racket sports\n<\/p>\n<p><img decoding=\"async\" alt=\"Sarah Sherry\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/IB Sarah Sherry (2).jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Sarah Sherry<\/p>\n<p>In conversation with Mary McCarthy<\/p>\n<p>Today at 06:30<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Media is now very fragmented, there are lots of places to consume brands and advertising. So there could be inefficiencies in media creation and spend.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Some media are mass reach and some mass scale, but the big thing at the moment is how people are experiencing your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"The managing director of EXP advertising agency chats to Mary McCarthy about the importance of working as a&hellip;\n","protected":false},"author":2,"featured_media":387655,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2334,72,61,60,90452],"class_list":{"0":"post-387654","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-artificial-intelligence-ai","9":"tag-business","10":"tag-ie","11":"tag-ireland","12":"tag-mary-mccarthy"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/387654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=387654"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/387654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/387655"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=387654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=387654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=387654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}