{"id":388917,"date":"2026-04-09T00:07:13","date_gmt":"2026-04-09T00:07:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/388917\/"},"modified":"2026-04-09T00:07:13","modified_gmt":"2026-04-09T00:07:13","slug":"failte-ireland-spends-e900000-in-two-years-on-promotional-photoshoots-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/388917\/","title":{"rendered":"F\u00e1ilte Ireland spends \u20ac900,000 in two years on promotional photoshoots \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \"><a href=\"https:\/\/www.irishtimes.com\/tags\/failte-ireland\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/failte-ireland\/\">F\u00e1ilte Ireland<\/a> spent nearly \u20ac900,000 shooting photos, videos and drone footage of the State\u2019s tourist attractions and destinations over the past two years.<\/p>\n<p class=\"c-paragraph paywall \">The expenditure included \u20ac49,000 on a \u201cdiversity and inclusion\u201d photo shoot to ensure the tourism promotion agency\u2019s content pool better reflected modern Ireland.<\/p>\n<p class=\"c-paragraph paywall \">Another \u20ac195,000 was spent on imagery, video and drone recordings from Halloween festivals in 2024, including P\u00faca, to encourage domestic short breaks.<\/p>\n<p class=\"c-paragraph paywall \">F\u00e1ilte Ireland also paid \u20ac39,000 for a shoot in the Gaeltacht to attract visitors to Irish-speaking areas.<\/p>\n<p class=\"c-paragraph paywall \">The agency said the material was used for its content pool, a free centralised, publicly accessible library designed to support national and international promotion of Ireland. F\u00e1ilte Ireland said that, on average, there were 120,000 assets downloaded from the site annually for use across the world, with that number \u201cincreasing year on year\u201d.<\/p>\n<p class=\"c-paragraph paywall \">A total of \u20ac485,000 was spent on content in 2024 across six different campaigns, figures released under Freedom of Information (FOI) show. Spending in 2025 was slightly lower at \u20ac410,000 and covered three major shoots.<\/p>\n<p class=\"c-paragraph paywall \">Among the projects last year was a \u201cseasonality photo shoot\u201d across Ireland\u2019s Ancient East, Hidden Heartlands and the Wild Atlantic Way. <\/p>\n<p class=\"c-paragraph paywall \">F\u00e1ilte Ireland said it focused on attractions and activities that are \u201cbest showcased in the spring season\u201d and covered 20 locations in 10 different counties. A further \u20ac166,000 was spent on the capture of new \u201cHome of Halloween\u201d content in 11 counties around the State.<\/p>\n<p class=\"c-paragraph paywall \">A spending note said: \u201cThis content is needed to better represent Ireland\u2019s growing tourism offering and encourage taking a break across different locations \u2026 at this time of year.\u201d<\/p>\n<p class=\"c-paragraph paywall \">Expenditure on a New Year\u2019s Festival campaign was \u20ac44,800, according to the records.<\/p>\n<p class=\"c-paragraph paywall \">For 2024, projects included ones focused on Halloween, another on New Year\u2019s festivities, the Gaeltacht, and F\u00e1ilte Ireland\u2019s diversity and inclusion shoot.<\/p>\n<p class=\"c-paragraph paywall \">There were two further campaigns \u2013 a \u20ac101,000 spend on Ireland\u2019s Ancient East and the Wild Atlantic Way in autumn, and \u20ac57,000 to highlight newly built or refurbished attractions at 14 locations.<\/p>\n<p class=\"c-paragraph paywall \">An information note from F\u00e1ilte Ireland said: \u201cThe content pool enables organisations to enhance the consistency, quality and cultural authenticity of their marketing activities while reducing reliance on commercial stock libraries and associated costs.\u201d<\/p>\n<p class=\"c-paragraph paywall \">\u201cThe overall cost of a shoot, which includes imagery, video and drone for the content pool, may vary based on the shoot requirements, e.g. number of days, scale of cast, et cetera.\u201d<\/p>\n<p class=\"c-paragraph paywall \">F\u00e1ilte Ireland said the system was designed to be intuitive and efficient and offered users access to thousands of high-quality images and videos.<\/p>\n","protected":false},"excerpt":{"rendered":"F\u00e1ilte Ireland spent nearly \u20ac900,000 shooting photos, videos and drone footage of the State\u2019s tourist attractions and destinations&hellip;\n","protected":false},"author":2,"featured_media":388918,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[93,15148,61,60],"class_list":{"0":"post-388917","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-failte-ireland","10":"tag-ie","11":"tag-ireland"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/388917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=388917"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/388917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/388918"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=388917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=388917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=388917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}