{"id":390039,"date":"2026-04-09T15:25:10","date_gmt":"2026-04-09T15:25:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/390039\/"},"modified":"2026-04-09T15:25:10","modified_gmt":"2026-04-09T15:25:10","slug":"jennie-joins-ray-ban-as-global-ambassador","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/390039\/","title":{"rendered":"Jennie Joins Ray-Ban as Global Ambassador"},"content":{"rendered":"

\n\tJennie and Ray-Ban have made it official.<\/p>\n

\n\tThe Blackpink<\/a> superstar, who has rocked the sunglass line in the past<\/a>, has joined the family as a global ambassador for both Ray-Ban and Ray-Ban Meta lines. In announcing the new partnership, the brand praised the K-pop star as \u201ca living embodiment of the Ray-Ban DNA, ruled by a restless spirit for expression and innovation.\u201d<\/p>\n

\n\tShe returned the compliment. \u201cI\u2019m really happy to be partnering with Ray-Ban,\u201d Jennie said in a statement. \u201cIt felt natural from the beginning. To me, confidence isn\u2019t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy \u2014 simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.\u201d<\/p>\n

\n\tThe global campaign finds Jennie wearing a variety of styles, including Ray-Ban Meta Blayzer Optics (available April 14), Ray-Ban Daddy-O (\u201ca staple in Jennie\u2019s rotation\u201d), Ray-Ban Alix, several options from the Ray-Ban Asian Design collection and the Drea. The shoot featured some hints of deep red, which is said to be very intentional and a nod to her stage name, Jennie Ruby Jane.<\/p>\n

\n\tNews of Jennie\u2019s new ambassadorship comes hot on the heels of a new partnership<\/a> with Adidas<\/a>. For its Adidas Originals Superstars campaign, Jennie stars alongside Samuel L. Jackson<\/a>, supermodel Kendall Jenner, Spanish soccer star Lamine Yamal, rapper and record producer Baby Keem, NBA superstar James Harden, skater Tyshawn Jones and Grammy\u2019s newly minted best new artist Olivia Dean.<\/p>\n

\n\tSee below for shots of the new campaign. <\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tRay-Ban Meta Blayzer Optics<\/a> (Gen 2)<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Ray-Ban<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tRay-Ban Alix<\/a><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Ray-Ban<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tRay-Ban Aviator<\/a><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Ray-Ban<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tRay-Ban RB3774<\/a><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Ray-Ban<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tRay-Ban RX3774VD<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Ray-Ban<\/p>\n