{"id":397844,"date":"2026-04-14T11:45:19","date_gmt":"2026-04-14T11:45:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/397844\/"},"modified":"2026-04-14T11:45:19","modified_gmt":"2026-04-14T11:45:19","slug":"itv-studios-at-streamtv-europe","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/397844\/","title":{"rendered":"ITV Studios at StreamTV Europe"},"content":{"rendered":"

\n\tITV Studios<\/a>\u2018 long-running global hit format Love Island<\/a> took center stage in Lisbon, Portugal on Monday in a session at the inaugural StreamTV Europe<\/a> entitled \u201cDigital Primetime: The Love Island Case Study.\u201d<\/p>\n

\n\tThe panel focused on how U.K. TV giant ITV\u2019s studios unit has\u00a0tackled fragmented viewership around the world and corralled fans and fandoms to make Love Island<\/a> an ongoing obsession on digital platforms even when the show doesn\u2019t air in the U.K., U.S. or in other key territories. And that success has also helped TV ratings, with season 12 in the U.K. becoming its biggest season in three years and the U.S. Peacock version being the most streamed original TV series in North America last year.<\/p>\n

Ruth Berry<\/a>, ITV Studios<\/a>\u2018 president of global partnerships, and colleagues shared that it is all about fanning the fandom. Their goal was to ensure that fans of the franchise can \u201chave it as a daily conversation in their lives,\u201d she explained, recommending to the industry audience: \u201cThink about the engagement of fans off-air. [Especially,] in between seasons, it is important to continue that narrative\u201d and fan engagement.<\/p>\n

Martin Trickey, managing director of Zoo 55, ITV Studios\u2019 digital content label, said the success is all about creating \u201ca social community.\u201d And he emphasized: \u201cSaying we wanted to be part of the conversation meant to first listen.\u201d<\/p>\n

Part of that listening process means not to ignore, or hit with takedown notices, user-generated content around the show. Case in point: 9.7 billion organic views across owned and operated and local channels on YouTube, TikTok, Facebook and Instagram is what ITV Studios created in terms of Love Island content in 2025. But that was dwarfed by the 49.3 billion views across community-created video content with Love Island related hasthtags last year. ITV Studios dropped \u201cregular content to keep the conversation going and avoid awkward silences,\u201d he quipped. But then fans did the rest. And ITV Studios has been trying to \u201clisten to the fans and change the show accordingly\u201d when needed.<\/p>\n

Will Scougal, executive vp, brand & commercial partnerships and head of ITV Studios\u2019 Studio 55, a global brand partnership studio launched this year that is designed to offer brands, marketing agencies and content creators access to ITV Studios\u2019 intellectual property, noted how the success has also translated into merchandising sales. For example, the company has sold more than 2 million Love Island water bottles, and a game has reached more than 35 million installs.<\/p>\n

\n\tAt the StreamTV in Lisbon, he also unveiled a Corona Sunbrew partnership with Love Island: Beyond the Villa, a Love Island spin-off. A tagline noted that \u201cthat life gets juicier when you embrace every moment.\u201d And ITV Studios explained that Corona Sunbrew is giving one lucky fan 21 or older the chance to win a Beyond the Villa-inspired weekend in Los Angeles curated by Amaya Espinal as part of the partnership.<\/p>\n","protected":false},"excerpt":{"rendered":"ITV Studios\u2018 long-running global hit format Love Island took center stage in Lisbon, Portugal on Monday in a…\n","protected":false},"author":2,"featured_media":397845,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[93,61,1042,60,99298,1397,175857,282],"class_list":{"0":"post-397844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-ie","10":"tag-international","11":"tag-ireland","12":"tag-itv-studios","13":"tag-love-island","14":"tag-streamtv-europe","15":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/397844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=397844"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/397844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/397845"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=397844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=397844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=397844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}