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A photo of social media influencer Clavicular standing against a city backdrop. Clavicular\u2019s content is centered around extreme body modification in an attempt at \u201cself-improvement.\u201d Photo courtesy of @clavicular0 on Instagram.<\/p>\nMogging. Chad. Stacy.\u00a0Looksmaxxing. Any word\u00a0with \u201c-maxxing\u201d attached to it would\u00a0probably confuse\u00a0someone with a normal amount of screen time. But spend a few minutes scrolling on TikTok and\u00a0you\u2019ll\u00a0likely end\u00a0up on the side of the algorithm dominated by Clavicular, where \u201cascending\u201d and optimizing your appearance\u00a0isn\u2019t\u00a0just encouraged,\u00a0it\u2019s\u00a0the entire point.\u00a0<\/p>\n
A few months ago, none of this language meant anything to me. Now, it feels impossible to ignore.\u00a0Clavicular\u2019s\u00a0rise\u00a0on\u00a0TikTok and streaming platforms has pushed these ideas further into Gen Z\u2019s everyday vocabulary, turning what used to be niche internet slang into something oddly mainstream.\u00a0<\/p>\n
At the center of his content is an extreme version of \u201cself-improvement.\u201d Facial \u201cbone smashing\u201d to alter your appearance. Open conversations about anabolic steroids. Even references to using substances like crystal meth to stay lean. All of it\u00a0framed\u00a0as part of becoming more attractive, more dominant, more watchable. Even typing that out feels a little absurd, but that\u2019s\u00a0kind of the\u00a0point. The more shocking it sounds, the more it grabs attention. And\u00a0that\u2019s\u00a0where the problem starts.\u00a0<\/p>\n
A photo of social media influencer Clavicular standing against a city backdrop. Clavicular\u2019s content is centered around extreme body modification in an attempt at \u201cself-improvement.\u201d Photo courtesy of @clavicular0 on Instagram.<\/p>\n
The pressure to look a certain way online\u00a0isn\u2019t\u00a0new, but this\u00a0version of it\u00a0feels more intense and more literal.\u00a0It\u2019s\u00a0not just about editing photos or posting your best angles anymore.\u00a0It\u2019s\u00a0about physically changing your body, sometimes in dangerous ways, to fit an algorithm-friendly ideal. For creators, looking \u201cbetter\u201d often means performing better. More views, more engagement, more growth. For viewers, especially younger ones, it creates a warped baseline for\u00a0what\u2019s\u00a0normal or expected.\u00a0<\/p>\n
Clavicular\u00a0isn\u2019t\u00a0just a byproduct of this culture, though. He actively\u00a0feeds into\u00a0it and benefits from it.\u00a0That\u2019s\u00a0what makes him interesting,\u00a0and\u00a0honestly,\u00a0more complicated to talk about. Online, he knows how to present himself in a way that keeps people watching. He can be funny, self-aware, even\u00a0relatable at times. There are moments where you catch yourself thinking, \u201cWait, he\u2019s\u00a0actually kind of entertaining,\u201d and\u00a0that\u2019s\u00a0what keeps the cycle going.\u00a0<\/p>\n
But those moments often exist alongside\u00a0a track record\u00a0that\u2019s\u00a0much harder to ignore. Throughout his content, there are instances where\u00a0he\u2019s\u00a0used slurs or built entire segments around rating women purely based on their appearance. On paper, that should be enough to turn people away.\u00a0In reality, it\u00a0rarely is.\u00a0<\/p>\n
Instead, those moments get brushed aside, or at least softened, by the way he performs online. Personality becomes a buffer. Humor becomes a distraction. And attractiveness, or at least the pursuit of it, becomes a kind of shield.\u00a0<\/p>\n
You can see this clearly in the way people talk about his recent content with Woah\u00a0Vicky, someone\u00a0who also got famous because of controversy,\u00a0attention\u00a0and internet spectacle. The conversation online\u00a0doesn\u2019t\u00a0center on what his past behavior says about him. It turns into \u201cshipping,\u201d edits, and commentary about their relationship dynamic. People focus on whether\u00a0they\u2019re\u00a0entertaining together, not what that entertainment is built on.\u00a0<\/p>\n
I\u00a0get\u00a0it.\u00a0I\u2019m\u00a0not immune to it either. It is entertaining.\u00a0It\u2019s\u00a0easy to get pulled into the dynamic and forget everything else, at least for a moment. But\u00a0that\u2019s\u00a0also what makes it worth paying attention to. The fact that it works.\u00a0<\/p>\n
![\"\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/image-216.png\")
Social media influencer Clavicular posing with another individual, with both dressed as inmates. While some of Clavicular\u2019s content is entertaining, he often displays bigoted views. Photo courtesy of @clavicular0 on Instagram.<\/p>\n
Because at its core, this culture\u00a0doesn\u2019t\u00a0just reward a certain look. It rewards behavior that\u2019s packaged well enough to be watchable. You can be controversial,\u00a0offensive\u00a0or just not a great person, but if\u00a0you\u2019re\u00a0attractive,\u00a0funny\u00a0or engaging enough, people will keep watching anyway.\u00a0That\u2019s\u00a0the part that feels off.\u00a0<\/p>\n
A lot of this is driven by how social media itself is structured. Platforms like TikTok prioritize quick, high-engagement content.\u00a0There\u2019s\u00a0no real incentive to slow down and critically think about what\u00a0you\u2019re\u00a0watching when the next video is already queued up. Everything becomes surface-level. Who looks\u00a0good.\u00a0Who\u2019s\u00a0entertaining.\u00a0Who can hold your attention for the next 10\u00a0seconds.\u00a0<\/p>\n
In that kind of environment, nuance\u00a0doesn\u2019t\u00a0really stand a chance.\u00a0It\u2019s\u00a0easier to engage with a storyline, like a potential relationship or a viral moment, than it is to sit with\u00a0the\u00a0bigger picture of someone\u2019s behavior over time.\u00a0The more uncomfortable parts get pushed to the side, not necessarily because people agree with them, but because\u00a0they\u2019re\u00a0less interesting to watch.\u00a0<\/p>\n
Clavicular\u2019s\u00a0rise\u00a0isn\u2019t\u00a0happening in a vacuum.\u00a0It\u2019s\u00a0a reflection of what the current content landscape rewards. Extreme self-optimization. Shock value. Blurred lines between irony and sincerity.\u00a0And an audience that\u2019s willing to overlook a lot as long as it\u2019s entertaining.\u00a0<\/p>\n
That\u00a0doesn\u2019t\u00a0mean viewers are entirely passive in this, though. The fact that this content continues to grow says something about what we choose to engage with. What\u00a0we\u00a0share.\u00a0What we laugh at. What we decide\u00a0isn\u2019t\u00a0a dealbreaker.\u00a0<\/p>\n
Maybe\u00a0that\u2019s\u00a0the\u00a0uncomfortable takeaway.\u00a0It\u2019s\u00a0not just about one creator or one trend.\u00a0It\u2019s\u00a0about a system where appearance and performance can outweigh behavior, and where the line between entertainment and endorsement gets harder to see the longer you scroll.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Mogging. Chad. Stacy.\u00a0Looksmaxxing. Any word\u00a0with \u201c-maxxing\u201d attached to it would\u00a0probably confuse\u00a0someone with a normal amount of screen time.…\n","protected":false},"author":2,"featured_media":397975,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[103,61,60,410,411],"class_list":{"0":"post-397974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mental-health","8":"tag-health","9":"tag-ie","10":"tag-ireland","11":"tag-mental-health","12":"tag-mentalhealth"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/397974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=397974"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/397974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/397975"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=397974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=397974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=397974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}