{"id":403396,"date":"2026-04-17T12:44:10","date_gmt":"2026-04-17T12:44:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/403396\/"},"modified":"2026-04-17T12:44:10","modified_gmt":"2026-04-17T12:44:10","slug":"radiocentre-ireland-sounding-out-event-at-new-glassworks","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/403396\/","title":{"rendered":"Radiocentre Ireland Sounding Out Event at New Glassworks"},"content":{"rendered":"

Business leaders, marketers, and entrepreneurs gathered in Waterford for a key industry event.
The event, \u201cSounding Out: How to Drive Business Growth,\u201d was hosted by WLR<\/a> and Radiocentre Ireland<\/a>.<\/p>\n

It took place at the Glassworks Innovation Centre<\/a>, a new state-of-the-art venue in Waterford City.
Attendance was strong, with a clear focus on the power of radio and audio.<\/p>\n

\"\"17\/04\/2026. WLR FM Sounding Out \u2013 How To Drive Business Growth at Glassworks, Waterford. Pictured are John Fogarty Auctioneer and Michelle Corcoran WLR. Photography: Patrick Browne<\/p>\n

Audio as a Driver of Business Growth<\/p>\n

The event delivered a simple message.
Audio is not just surviving\u2014it\u2019s thriving.<\/p>\n

Speakers highlighted how radio and digital audio continue to deliver real business results.
They emphasised its ability to build trust, attention, and long-term brand connection.<\/p>\n

\"\"17\/04\/2026. WLR FM Sounding Out \u2013 How To Drive Business Growth at Glassworks, Waterford. Pictured are Ann Power, of Powerhouse PR, Dymphna Nugent of WLR and Sinead Corcoran of the Tower Hotel and Leisure Centre. Photography: Patrick Browne<\/p>\n

Key Speakers and Insights<\/p>\n

A standout moment was an interview led by WLR\u2019s Dymphna Nugent with Stephen Kent, CEO of CIE.
They discussed leadership, brand-building, and the evolving business landscape.<\/p>\n

Ciar\u00e1n Cunningham of Radiocentre Ireland followed with a strong case for audio advertising.
He highlighted its ability to cut through digital clutter.<\/p>\n

\u201cAudio doesn\u2019t interrupt\u2014it connects,\u201d he said.
\u201cIt builds familiarity and trust over time.\u201d<\/p>\n

\"\"17\/04\/2026. WLR FM Sounding Out \u2013 How To Drive Business Growth at Glassworks, Waterford. Pictured are Thomas Halley of Thomas Halley Auctioneers, Lauren Cardiff of WLR and Noel Frisby of Frisby. Photography: Patrick Browne<\/p>\n

Local Business Voices Take Centre Stage<\/p>\n

The discussion then turned to local experience.
A panel of Waterford business leaders shared real-world insights.<\/p>\n

Participants included:<\/p>\n

Jenny Beresford, CEO, Dungarvan & West Waterford Chamber<\/p>\n

Mark Bergin, MD, Coffee House Lane<\/p>\n

Sin\u00e9ad Corcoran, Sales & Marketing Manager, Tower Hotel<\/p>\n

Chelsey Walsh, Digital Marketing Manager, George Corbett Motors<\/p>\n

Their contributions showed how radio drives customer engagement across sectors.
They also highlighted measurable success in local campaigns.<\/p>\n

\"\"17\/04\/2026. WLR FM Sounding Out \u2013 How To Drive Business Growth at Glassworks, Waterford. Pictured are Sarah Grant (WLR FM) and Paul Henderson (DMG). Photography: Patrick Browne<\/p>\n

Why Audio Still Matters<\/p>\n

One key theme stood out throughout the event.
In a fragmented media landscape, audio offers something unique.<\/p>\n

It delivers:<\/p>\n

Attention<\/p>\n

Trust<\/p>\n

Strong local connection<\/p>\n

These qualities make it a powerful tool for brands.<\/p>\n

\"\"17\/04\/2026. WLR FM Sounding Out \u2013 How To Drive Business Growth at Glassworks, Waterford. Photography: Patrick Browne<\/p>\n

Strong Future for Radio and Audio<\/p>\n

WLR CEO Michael Byrne described the event as a valuable opportunity. It connected local businesses with national-level insights.<\/p>\n

\u201cWe\u2019re seeing real momentum in how businesses use audio,\u201d he said.
\u201cWLR is proud to support that growth.\u201d<\/p>\n

Radiocentre Ireland echoed this view.
They noted that the trend seen in Waterford reflects a national shift.<\/p>\n

Radio continues to prove itself.
It remains one of the most reliable drivers of brand growth in Ireland.<\/p>\n

For the latest Waterford News<\/a> and Sport<\/a>, tune into WLR News on the hour and download the WLR App for news on demand.<\/p>\n","protected":false},"excerpt":{"rendered":"Business leaders, marketers, and entrepreneurs gathered in Waterford for a key industry event.The event, \u201cSounding Out: How to…\n","protected":false},"author":2,"featured_media":403397,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,60,43],"class_list":["post-403396","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ireland","tag-ie","tag-ireland","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/403396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=403396"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/403396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/403397"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=403396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=403396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=403396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}